PlainVitamins

Now For Kids Chocolate

by Reliv · powder · 15.34 oz.

  • On the market (NIH)
  • UPC 91017 0515
  • DSLD label 178949
  • Serving 29 g (1 scoop)
  • 15 servings

Now For Kids Chocolate by Reliv lists 29 ingredients, 25 with an amount per serving of 29 g, such as 2,500 IU of vitamin A, 145 mg of vitamin C, 200 IU (5 mcg) of vitamin D and 60 IU of vitamin E; 4 sit inside a blend without their own amounts, beside 5 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on July 25, 2018.

What is in Now For Kids Chocolate?

Each row as the label prints it, per serving of 29 g. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Now For Kids Chocolate: Supplement Facts rows against the market (DSLD label 178949, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories100 Calories
Calories from Fat10 Calories
Total Fat1 g2%Fat (unspecified) in Now For Kids Chocolate against 11,965 products1 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.1 g

56% of 11,965 products listing fat (unspecified) give more (median 1.5 g).

Total Carbohydrates18 g6%Carbohydrate in Now For Kids Chocolate against 21,979 products18 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.18 g

Higher than 94% of 21,979 products listing carbohydrate (median 3 g).

Sugar15 gSugar in Now For Kids Chocolate against 11,807 products15 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.15 g

Higher than 96% of 11,807 products listing sugar (median 2 g).

Protein5 g10%Protein in Now For Kids Chocolate against 8,985 products5 g per serving; the middle half of products list 2 g to 24 g, the median 16 g.5 g

64% of 8,985 products listing protein give more (median 16 g).

Vitamin A2,500 IU50%Vitamin A in Now For Kids Chocolate against 5,772 products2,500 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.2,500 IU

59% of 5,772 products listing vitamin A give more (median 4,000 IU).

Vitamin C145 mg242%Vitamin C in Now For Kids Chocolate against 18,583 products145 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg145 mg

Higher than 58% of 18,583 products listing vitamin C (median 100 mg).

Vitamin D200 IU (5 mcg)50%Vitamin D in Now For Kids Chocolate against 14,175 products5 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg5 mcg

83% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin E60 IU200%Vitamin E in Now For Kids Chocolate against 6,459 products60 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.60 IU

Higher than 65% of 6,459 products listing vitamin E (median 30 IU).

Vitamin K30 mcg38%Vitamin K in Now For Kids Chocolate against 4,607 products30 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg30 mcg

76% of 4,607 products listing vitamin K give more (median 80 mcg).

Thiamineas Vitamin B10.75 mg50%Thiamin in Now For Kids Chocolate against 9,830 products0.75 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg0.75 mg

87% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B20.85 mg50%Riboflavin in Now For Kids Chocolate against 9,824 products0.85 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg0.85 mg

86% of 9,824 products listing riboflavin give more (median 4 mg).

Niacin10 mg50%Niacin in Now For Kids Chocolate against 12,413 products10 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg10 mg

77% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B61 mg50%Vitamin B6 in Now For Kids Chocolate against 15,277 products1 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg1 mg

88% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folic Acid200 mcg50%Folate in Now For Kids Chocolate against 7,022 products200 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.200 mcg

71% of 7,022 products listing folate give more (median 400 mcg).

Vitamin B123 mcg50%Vitamin B12 in Now For Kids Chocolate against 14,425 products3 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg3 mcg

87% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin150 mcg50%Biotin in Now For Kids Chocolate against 9,447 products150 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg150 mcg

51% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acid5 mg50%Pantothenic Acid (Vitamin B5) in Now For Kids Chocolate against 10,060 products5 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg5 mg

77% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Calcium600 mg60%Calcium in Now For Kids Chocolate against 17,831 products600 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg600 mg

Higher than 91% of 17,831 products listing calcium (median 115 mg).

Iron10 mg56%Iron in Now For Kids Chocolate against 6,910 products10 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg10 mg

Higher than 67% of 6,910 products listing iron (median 5 mg).

Phosphorus180 mg18%Phosphorus in Now For Kids Chocolate against 3,786 products180 mg per serving; the middle half of products list 45 mg to 200 mg, the median 90 mg.DV 1,250 mgUL 4,000 mg180 mg

Higher than 72% of 3,786 products listing phosphorus (median 90 mg).

Iodine75 mcg50%Iodine in Now For Kids Chocolate against 6,382 products75 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg75 mcg

68% of 6,382 products listing iodine give more (median 150 mcg).

Magnesium135 mg34%Magnesium in Now For Kids Chocolate against 14,003 products135 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg135 mg

Higher than 68% of 14,003 products listing magnesium (median 86 mg).

Zinc8 mg53%Zinc in Now For Kids Chocolate against 13,186 products8 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg8 mg

60% of 13,186 products listing zinc give more (median 11 mg).

Selenium50 mcg71%Selenium in Now For Kids Chocolate against 7,658 products50 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg50 mcg

56% of 7,658 products listing selenium give more (median 55 mcg).

Copper1 mg50%Copper in Now For Kids Chocolate against 6,468 products1 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg1 mg

40% of 6,468 products listing copper give more (median 1 mg).

Manganese0.5 mg25%Manganese in Now For Kids Chocolate against 7,016 products0.5 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg0.5 mg

86% of 7,016 products listing manganese give more (median 2 mg).

Chromium50 mcg42%Chromium in Now For Kids Chocolate against 7,825 products50 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg50 mcg

67% of 7,825 products listing chromium give more (median 100 mcg).

Molybdenum50 mcg67%Molybdenum in Now For Kids Chocolate against 4,390 products50 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg50 mcg

41% of 4,390 products listing molybdenum give more (median 50 mcg).

Sodium95 mg4%Sodium in Now For Kids Chocolate against 14,514 products95 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.95 mg

Higher than 62% of 14,514 products listing sodium (median 55 mg).

Potassium175 mg5%Potassium in Now For Kids Chocolate against 11,614 products175 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg175 mg

Higher than 72% of 11,614 products listing potassium (median 99 mg).

Now for Kids Proprietary Blend408 mg
Omega-3 Fatty Acidas Fish Oil, Milk, Soy LecithinOmega 3 Fatty Acids (Form: from Anchovy/Sardine, Soy Lecithin, Milk)in the blend, no amount given
Phosphatidylserineas Soy BeanPhosphatidylserine (Form: from Soy Bean)in the blend, no amount given
Phosphatidylcholinein the blend, no amount given
Grape (seed) extractin the blend, no amount given

Source: NIH ODS Dietary Supplement Label Database, label 178949 (entered July 25, 2018), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 88% of the 15,277 products that print an amount of vitamin B6 list more than its 1 mg of vitamin B6 (median 6 mg).
  • Its 600 mg of calcium is higher than 91% of the 17,831 calcium products that print an amount; 1,267 list more.
  • 86% of the 7,016 products that print an amount of manganese list more than its 0.5 mg of manganese (median 2 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

1 product lists the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions for use with children 2 years or older Add 1 scoop of Reliv Now for Kids to 8 oz. of water, juice or milk and shake or blend until creamy. Ideal for consumption at the start of the day.
Allergens and what it does not contain
Glutenfree

Source: label statements in DSLD label 178949.

What else is on the label?

Other ingredients: Fructose, non-GMO Soy Blend, Cocoa, Calcium Carbonate, Dimagnesium Phosphate, Natural & Artificial flavor, Inulin, non-GMO Soy Lecithin, Ascorbic Acid, Sodium Chloride, Alpha-Tocopheryl Acetate, Dicalcium Phosphate, Xanthan Gum, Guar Gum, LunaRich X Soy extract, Rebiana, OptiZinc Zinc Monomethionine, Ferrous Fumarate, Biotin, Vitamin A Palmitate, Niacinamide, PABA, Calcium Pantothenate, Copper Gluconate, Vitamin K, Vitamin D3, Pyridoxine Hydrochloride, Manganese Sulfate, Riboflavin, Sodium Selenite, Thiamine Hydrochloride, Potassium Iodine, Chromemate Chromium Polynicotinate, Vitamin B12, Folic Acid, Sodium Molybdate.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): KD crescent M Halal Glutenfree.

How many labels does Now For Kids Chocolate have?

One label is on file, entered on July 25, 2018.

  1. Label 178949 (current) Entered July 25, 2018 · on the market · 15.34 oz. · UPC 91017 0515

DSLD also links this label to: Now For Kids Vanilla (flavor difference), Now For Kids Chocolate Flavor (flavor difference), Now For Kids Chocolate Flavor (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Reliv International, Inc. (manufacturer, distributor), Chesterfield, MO. All Reliv products.

Where next?