Memory Pack

by Douglas Laboratories · other (e.g. tea bag) · 30 packs

  • On the market (NIH)
  • UPC 3 10539 03542 9
  • DSLD label 9765
  • Serving 1 packet (4 Tablets / 4 Capsules / 2 Softgels)
  • 30 servings

Memory Pack by Douglas Laboratories lists 73 ingredients, 59 with an amount per serving of 1 packet, such as 7,500 IU of vitamin A, 700 mg of vitamin C complex, 500 IU (12.5 mcg) of vitamin D3 and 203 IU of vitamin E; 14 sit inside a blend without their own amounts, beside 1 Nutrition Facts row (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on June 1, 2012.

What is in Memory Pack?

Each row as the label prints it, per serving of 1 packet. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Memory Pack: Supplement Facts rows against the market (DSLD label 9765, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories9 Calories
Calories from Fat9 Calories
Total Fat1 g2%Fat (unspecified) in Memory Pack against 11,965 products1 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.1 g

56% of 11,965 products listing fat (unspecified) give more (median 1.5 g).

Vitamin Aas natural Beta-Carotene, Vitamin A PalmitateVitamin A (Form: as [2,500 IU] 33% Vitamin A Palmitate, as [5,000 IU] 67% natural Beta-Carotene (Form: from D. salina (Form: with full spectrum Carotenoids (Form: including Beta-Carotene, Alpha-Carotene, Zeaxanthin, Cryptoxanthin, and additional Lutein, and Lycopene (Form: as Tomat-o-Red tomato extract))) Genus: D. Species: salina))7,500 IU150%Vitamin A in Memory Pack against 5,772 products7,500 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.7,500 IU

Higher than 79% of 5,772 products listing vitamin A (median 4,000 IU).

Vitamin C Complexas Ascorbic Acid, Ascorbyl Palmitate, Calcium AscorbateVitamin C Complex (Form: as Ascorbyl Palmitate, Calcium Ascorbate, and Magnesium Ascorbate) (Alt. Name: Ascorbic Acid)700 mg1,167%Vitamin C in Memory Pack against 18,583 products700 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg700 mg

Higher than 90% of 18,583 products listing vitamin C (median 100 mg).

Vitamin D3500 IU (12.5 mcg)125%Vitamin D in Memory Pack against 14,175 products12.5 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg12.5 mcg

53% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin Eas D-Alpha-Tocopheryl, Mixed TocopherolsVitamin E (Form: as D-Alpha Tocopheryl, plus mixed Tocopherols) Note: natural203 IU677%Vitamin E in Memory Pack against 6,459 products203 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.203 IU

Higher than 89% of 6,459 products listing vitamin E (median 30 IU).

Thiamine50 mg3,333%Thiamin in Memory Pack against 9,830 products50 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg50 mg

Higher than 82% of 9,830 products listing thiamin (median 5 mg).

Riboflavin25 mg1,471%Riboflavin in Memory Pack against 9,824 products25 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg25 mg

Higher than 75% of 9,824 products listing riboflavin (median 4 mg).

Niacin/Niacinamide95 mg475%Niacin in Memory Pack against 12,413 products95 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg95 mg

Higher than 88% of 12,413 products listing niacin (median 20 mg). 2.7 times the adult UL a day.

Vitamin B-6 Complexas Pyridoxal 5-Phosphate, Pyridoxine HydrochlorideVitamin B-6 Complex (Form: as Pyridoxine HCl, Pyridoxal-5-Phosphate)50 mg2,500%Pyridoxine (Vitamin B6) in Memory Pack against 62 products50 mg per serving; the middle half of products list 25 mg to 87 mg, the median 25 mg.50 mg

Higher than 58% of 62 products listing pyridoxine (vitamin B6) (median 25 mg).

Folateas L-MethylfolateFolate (Form: as L-Methylfolate (Alt. Name: Metafolin))400 mcg100%Folate in Memory Pack against 7,022 products400 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.400 mcg

24% of 7,022 products listing folate give more (median 400 mcg).

Vitamin B-12as Cyanocobalamin/Methylcobalamin ComplexVitamin B-12 (Form: as Cyanocobalamin/Methylcobalamin Complex)125 mcg2,083%Vitamin B12 in Memory Pack against 14,425 products125 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg125 mcg

Higher than 71% of 14,425 products listing vitamin B12 (median 36 mcg).

Biotin150 mcg50%Biotin in Memory Pack against 9,447 products150 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg150 mcg

51% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas D-Calcium PantothenatePantothenic Acid (Form: as D-Calcium Pantothenate)250 mg2,500%Pantothenic Acid (Vitamin B5) in Memory Pack against 10,060 products250 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg250 mg

Higher than 96% of 10,060 products listing pantothenic acid (vitamin B5) (median 12 mg).

Calciumas Calcium Ascorbate, Calcium CitrateCalcium Complex (Form: as Calcium Citrate, Calcium Ascorbate)250 mg25%Calcium in Memory Pack against 17,831 products250 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg250 mg

Higher than 73% of 17,831 products listing calcium (median 115 mg).

Iodineas KelpIodine (Form: from Kelp)100 mcg67%Iodine in Memory Pack against 6,382 products100 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg100 mcg

59% of 6,382 products listing iodine give more (median 150 mcg).

Magnesium Complexas Magnesium Ascorbate, Magnesium AspartateMagnesium Complex (Form: as Magnesium Aspartate, Magnesium Ascorbate)250 mg63%

The label names the compound (Magnesium Complex); its amount is likely the compound's weight, not the magnesium it holds, so it is not placed among other products.

Zincas Zinc Amino Acid ChelateZinc (Form: as Zinc Amino Acid Chelate)13 mg87%Zinc in Memory Pack against 13,186 products13 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg13 mg

Higher than 55% of 13,186 products listing zinc (median 11 mg).

Seleniumas Selenium Krebs Cycle ChelateSelenium (Form: as Selenium Krebs Complex (Form: Selenium Citrate, Selenium Fumarate, Selenium Malate, Selenium Glutarate, and Selenium Succinate))100 mcg143%Selenium in Memory Pack against 7,658 products100 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg100 mcg

Higher than 65% of 7,658 products listing selenium (median 55 mcg).

Copperas Copper Amino Acid ChelateCopper (Form: as Copper Amino Acid Chelate)1 mg50%Copper in Memory Pack against 6,468 products1 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg1 mg

40% of 6,468 products listing copper give more (median 1 mg).

Manganeseas Manganese Aspartate ComplexManganese (Form: as Manganese Aspartate Complex)5 mg250%Manganese in Memory Pack against 7,016 products5 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg5 mg

Higher than 80% of 7,016 products listing manganese (median 2 mg).

ChromiumChromium Note: organically bound with GTF activity-low allergenicity100 mcg83%Chromium in Memory Pack against 7,825 products100 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg100 mcg

47% of 7,825 products listing chromium give more (median 100 mcg).

Molybdenumas Molybdenum Krebs ComplexMolybdenum (Form: as Molybdenum Krebs Complex (Form: Molybdenum Citrate, Molybdenum Fumarate, Molybdenum Malate, Molybdenum Glutarate, and Molybdenum Succinate))50 mcg67%Molybdenum in Memory Pack against 4,390 products50 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg50 mcg

41% of 4,390 products listing molybdenum give more (median 50 mcg).

Potassiumas Potassium Aspartate ComplexPotassium (Form: as Potassium Aspartate Complex)50 mg1%Potassium in Memory Pack against 11,614 products50 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg50 mg

72% of 11,614 products listing potassium give more (median 99 mg).

Marine Lipid TriglyceridesMarine Lipid Triglycerides Note: yielding1,000 mg
Docosahexaenoic Acid450 mgDHA in Memory Pack against 3,627 products450 mg per serving; the middle half of products list 104 mg to 400 mg, the median 232 mg.450 mg

Higher than 77% of 3,627 products listing DHA (median 232 mg).

Eicosapentaenoic Acid150 mgEPA (Eicosapentaenoic Acid) in Memory Pack against 3,134 products150 mg per serving; the middle half of products list 120 mg to 590 mg, the median 300 mg.150 mg

69% of 3,134 products listing EPA (eicosapentaenoic acid) give more (median 300 mg).

Alpha-GPCas SoyAlpha-GPC (Form: from Soy) (Alt. Name: L-Alpha-Glycerylphosphorylcholine)500 mgAlpha-GPC in Memory Pack against 656 products500 mg per serving; the middle half of products list 150 mg to 300 mg, the median 200 mg.500 mg

Higher than 83% of 656 products listing alpha-GPC (median 200 mg).

Proprietary Organic Fruit and Herbal Blend350 mg
Organic Beet Powderin the blend, no amount given
organic Carrot powderin the blend, no amount given
organic Black Currant powderin the blend, no amount given
organic Blueberry powderin the blend, no amount given
organic Broccoli powderin the blend, no amount given
organic Concord Grape powderin the blend, no amount given
organic Green Cabbage powderin the blend, no amount given
organic Collard Greens powderin the blend, no amount given
organic Mountain Cranberry powderin the blend, no amount given
organic Kale powderin the blend, no amount given
Show the other 40 rows of the label
Memory Pack: rows 41 to 80
IngredientAmount% DVAmong products listing it
organic Parsley powderin the blend, no amount given
organic Pomegranate powderin the blend, no amount given
Organic Raspberry Powderin the blend, no amount given
organic Spinach powderin the blend, no amount given
Phosphatidylserineas SoyPhosphatidylserine (Form: from Soy)100 mgPhosphatidylserine in Memory Pack against 641 products100 mg per serving; the middle half of products list 50 mg to 150 mg, the median 100 mg.100 mg

29% of 641 products listing phosphatidylserine give more (median 100 mg).

Phosphatidylcholineas SoyPhosphatidylcholine (Form: from soy)20 mgPhosphatidylcholine in Memory Pack against 403 products20 mg per serving; the middle half of products list 35 mg to 420 mg, the median 120 mg.20 mg

87% of 403 products listing phosphatidylcholine give more (median 120 mg).

Phosphatidylethanolamineas SoyPhosphatidylethanolamine (Form: from soy)20 mgPhosphatidylethanolamine in Memory Pack against 93 products20 mg per serving; the middle half of products list 10 mg to 200 mg, the median 43 mg.20 mg

58% of 93 products listing phosphatidylethanolamine give more (median 43 mg).

Phosphatidylinositolas SoyPhosphatidylinositol (Form: from soy)10 mgPhosphatidylinositol in Memory Pack against 102 products10 mg per serving; the middle half of products list 10 mg to 177 mg, the median 90 mg.10 mg

69% of 102 products listing phosphatidylinositol give more (median 90 mg).

Vinpocetine10 mgVinpocetine in Memory Pack against 181 products10 mg per serving; the middle half of products list 5 mg to 15 mg, the median 10 mg.10 mg

30% of 181 products listing vinpocetine give more (median 10 mg).

LuteinLutein Note: natural3 mgLutein in Memory Pack against 2,493 products3 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.3 mg

44% of 2,493 products listing lutein give more (median 3 mg).

LycopeneLycopene Note: natural3 mgLycopene in Memory Pack against 1,691 products3 mg per serving; the middle half of products list 0.5 mg to 5 mg, the median 1.2 mg.3 mg

Higher than 64% of 1,691 products listing lycopene (median 1.2 mg).

Zeaxanthin0.5 mgZeaxanthin in Memory Pack against 1,215 products0.5 mg per serving; the middle half of products list 0.4 mg to 2 mg, the median 1 mg.0.5 mg

61% of 1,215 products listing zeaxanthin give more (median 1 mg).

L-Cysteine/N-Acetyl L-Cysteineas L-Cysteine, N-Acetyl L-Cysteine75 mg
Betaineas Betaine HClBetaine (Form: from 75 mg Betaine HCl)57 mgBetaine in Memory Pack against 731 products57 mg per serving; the middle half of products list 50 mg to 1,250 mg, the median 250 mg.57 mg

71% of 731 products listing betaine give more (median 250 mg).

Inositol50 mgInositol in Memory Pack against 4,042 products50 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.50 mg

Higher than 55% of 4,042 products listing inositol (median 30 mg).

GarlicGarlic (Alt. Name: Pure-Gar) PlantPart: bulb Note: odorless50 mgGarlic in Memory Pack against 1,075 products50 mg per serving; the middle half of products list 50 mg to 500 mg, the median 200 mg.50 mg

71% of 1,075 products listing garlic give more (median 200 mg).

Cauliflower50 mgCauliflower in Memory Pack against 45 products50 mg per serving; the middle half of products list 50 mg to 268 mg, the median 100 mg.50 mg

58% of 45 products listing cauliflower give more (median 100 mg).

Spirulina50 mgBlue-Green Algae in Memory Pack against 709 products50 mg per serving; the middle half of products list 100 mg to 1,000 mg, the median 500 mg.50 mg

79% of 709 products listing blue-green algae give more (median 500 mg).

Chlorella50 mgChlorella in Memory Pack against 526 products50 mg per serving; the middle half of products list 92.5 mg to 1,000 mg, the median 300 mg.50 mg

77% of 526 products listing chlorella give more (median 300 mg).

Green Papaya extract50 mgPapaya in Memory Pack against 250 products50 mg per serving; the middle half of products list 25 mg to 150 mg, the median 50 mg.50 mg

45% of 250 products listing papaya give more (median 50 mg).

Rose Hips50 mgRose (unspecified) in Memory Pack against 195 products50 mg per serving; the middle half of products list 14.5 mg to 100 mg, the median 30 mg.50 mg

Higher than 53% of 195 products listing rose (unspecified) (median 30 mg).

Lemon Bioflavonoids50 mgFlavonoid in Memory Pack against 2,343 products50 mg per serving; the middle half of products list 25 mg to 100 mg, the median 50 mg.50 mg

46% of 2,343 products listing flavonoid give more (median 50 mg).

Blackberry40 mgBlackberry in Memory Pack against 84 products40 mg per serving; the middle half of products list 40 mg to 960 mg, the median 100 mg.40 mg

70% of 84 products listing blackberry give more (median 100 mg).

Celery powder35 mgCelery in Memory Pack against 221 products35 mg per serving; the middle half of products list 50 mg to 400 mg, the median 75 mg.35 mg

81% of 221 products listing celery give more (median 75 mg).

Black Radish powder35 mgRadish in Memory Pack against 88 products35 mg per serving; the middle half of products list 67.5 mg to 987.25 mg, the median 450 mg.35 mg

82% of 88 products listing radish give more (median 450 mg).

Apricot powder35 mgApricot in Memory Pack against 49 products35 mg per serving; the middle half of products list 45 mg to 290 mg, the median 100 mg.35 mg

78% of 49 products listing apricot give more (median 100 mg).

Cholineas Choline Bitartrate, Choline CitrateCholine (Form: from 75 mg Choline Citrate/Bitartrate)30 mg5%*Choline in Memory Pack against 4,738 products30 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg30 mg

53% of 4,738 products listing choline give more (median 40 mg).

Paba25 mgPABA in Memory Pack against 1,610 products25 mg per serving; the middle half of products list 10 mg to 50 mg, the median 25 mg.25 mg

47% of 1,610 products listing PABA give more (median 25 mg).

BromelainBromelain Note: 2,000 GDU/g25 mgBromelain in Memory Pack against 1,337 products25 mg per serving; the middle half of products list 25 mg to 200 mg, the median 50 mg.25 mg

66% of 1,337 products listing bromelain give more (median 50 mg).

Green Tea extract25 mgGreen Tea in Memory Pack against 2,595 products25 mg per serving; the middle half of products list 50 mg to 250 mg, the median 100 mg.25 mg

86% of 2,595 products listing green tea give more (median 100 mg).

Beet extract25 mgBeet in Memory Pack against 850 products25 mg per serving; the middle half of products list 10.63 mg to 500 mg, the median 100 mg.25 mg

70% of 850 products listing beet give more (median 100 mg).

Apple Pectin25 mgPectin in Memory Pack against 526 products25 mg per serving; the middle half of products list 20 mg to 250 mg, the median 86 mg.25 mg

65% of 526 products listing pectin give more (median 86 mg).

Red Wine Proanthocyanidins / Pine Bark ExtractRed Wine Proanthocyanidins / Pine Bark Extract (Alt. Name: OPC 85) Note: J.Mesquelier U.S. Patent No. 4,698,36025 mg
Hesperidin17.5 mgHesperidin in Memory Pack against 552 products17.5 mg per serving; the middle half of products list 10 mg to 50 mg, the median 20 mg.17.5 mg

52% of 552 products listing hesperidin give more (median 20 mg).

Rutin12.5 mgRutin in Memory Pack against 1,232 products12.5 mg per serving; the middle half of products list 10 mg to 50 mg, the median 25 mg.12.5 mg

70% of 1,232 products listing rutin give more (median 25 mg).

Glutamic Acidas Glutamic Acid HydrochlorideGlutamic Acid (Form: from 12.5 mg Glutamic Acid HCl)10 mgGlutamic Acid in Memory Pack against 697 products10 mg per serving; the middle half of products list 25 mg to 364 mg, the median 80 mg.10 mg

88% of 697 products listing glutamic acid give more (median 80 mg).

L-Methionine6 mgMETHIONINE in Memory Pack against 981 products6 mg per serving; the middle half of products list 25 mg to 250 mg, the median 100 mg.6 mg

93% of 981 products listing METHIONINE give more (median 100 mg).

Boronas Boron Aspartate, Boron CitrateBoron (Form: as Boron Aspartate, {Boron} Citrate Complex)0.75 mgBoron in Memory Pack against 3,339 products0.75 mg per serving; the middle half of products list 0.3 mg to 2 mg, the median 1 mg.UL 20 mg0.75 mg

62% of 3,339 products listing boron give more (median 1 mg).

Trace Elementsas Sea VegetationTrace Elements (Form: from Sea Vegetation)~ 50 mcg
Vanadiumas Vanadium Krebs Cycle ChelatesVanadium (Form: from Vanadium Krebs Complex (Form: {Vanadium} Citrate, {Vanadium} Fumarate, {Vanadium} Malate, {Vanadium} Glutarate, and {Vanadium} Succinate))25 mcgVanadium in Memory Pack against 1,744 products25 mcg per serving; the middle half of products list 10 mcg to 100 mcg, the median 25 mcg.UL 1,800 mcg25 mcg

44% of 1,744 products listing vanadium give more (median 25 mcg).

* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.

Source: NIH ODS Dietary Supplement Label Database, label 9765 (entered June 1, 2012), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • At 1 serving a day, the most its directions give, the label lists 95 mg of niacin, 2.7 times the adult Tolerable Upper Intake Level.
  • Its 250 mg of pantothenic acid (vitamin B5) is higher than 96% of the 10,060 pantothenic acid (vitamin B5) products that print an amount; 298 list more.
  • 87% of the 403 products that print an amount of phosphatidylcholine list more than its 20 mg of phosphatidylcholine (median 120 mg).
  • 82% of the 88 products that print an amount of radish list more than its 35 mg of black radish powder (filed by NIH under radish) (median 450 mg).
  • 78% of the 49 products that print an amount of apricot list more than its 35 mg of apricot (median 100 mg).
  • 86% of the 2,595 products that print an amount of green tea list more than its 25 mg of green tea (median 100 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Memory Pack's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested Usage: As a dietary supplement, adults take 1 pack daily or as directed by your healthcare professional. This product is best taken with meals.
Warnings
KEEP OUT OF REACH OF CHILDREN.
Tamper resistant package, do not use if outer seal is missing.
Allergens and what it does not contain
This product contains NO yeast, milk/dairy, corn, sugar, starch, artificial coloring, preservatives or flavoring.
Storage
For optimal storage conditions, store in a cool, dry place. (59(0)-77(0)F/15(0)-25(0)C) (35-65% relative humidity)

Source: label statements in DSLD label 9765.

What else is on the label?

Other ingredients: Cellulose, Gelatin, Vegetable Stearate, Glycerin, Silica, Water, Ethylcellulose, Coconut Oil, Aluminum Hydroxide, Sodium Alginate, Stearic Acid.

How many labels does Memory Pack have?

2 labels are on file under this name since June 1, 2012: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 9765 (current) Entered June 1, 2012 · on the market · 30 packs · UPC 3 10539 03542 9
  2. Label 9597 Entered June 1, 2012 · on the market · 30 packs · UPC 3 10539 03133 9

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Douglas Laboratories (manufacturer), Pittsburgh, PA. All Douglas Laboratories products.

Where next?