High Potency CoQ10 400 mg
by NOW · softgel capsule · 30 softgels
- Off the market since December 2015 (NIH)
- UPC 7 33739 03199 0
- DSLD label 14639
- Serving 1 softgel
High Potency CoQ10 400 mg by NOW lists 3 ingredients, 3 with an amount per serving of 1 softgel, such as 30 IU of vitamin E, 400 mg of coenzyme Q10 and 35 mg of soy lecithin, beside 2 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on October 25, 2012.
What is in High Potency CoQ10 400 mg?
Each row as the label prints it, per serving of 1 softgel. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).
| Ingredient | Amount | % DV | Among products listing it |
|---|---|---|---|
| Calories | 7 Calories | ||
| Calories from Fat | 5 Calories | ||
| Total Fat | 0.5 g | 1% | 86% of 11,965 products listing fat (unspecified) give more (median 1.5 g). Per day at the most servings: 1.5 g. |
| Trans Fat | 0 g | ||
| Vitamin Eas D-Alpha-Tocopherol | 30 IU | 100% | 44% of 6,459 products listing vitamin E give more (median 30 IU). Per day at the most servings: 90 IU. |
| Coenzyme Q10 | 400 mg | Higher than 96% of 2,922 products listing coenzyme Q-10 (median 60 mg). Per day at the most servings: 1,200 mg. | |
| Soy Lecithin | 35 mg | 83% of 804 products listing lecithin give more (median 200 mg). Per day at the most servings: 105 mg. |
Source: NIH ODS Dietary Supplement Label Database, label 14639 (entered October 25, 2012), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.
Is that a lot?
The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:
- Its 400 mg of coenzyme Q10 (filed by NIH under coenzyme Q-10) is higher than 96% of the 2,922 coenzyme Q-10 products that print an amount; 42 list more.
The NIH database records 1 to 3 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.
The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.
Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.
Which products have the closest formulas?
1 product lists the very same ingredients; the nearest amounts come first.
- High Potency CoQ10 400 mgProtocol For Life Balance · off the market same ingredients
- Chewable CoQ10 400 mgProtocol For Life Balance 4 shared, 79% alike
- CoQ10 400 mgNOW 4 shared, 79% alike
- CoQ10 200 mgLuckyVitamin 4 shared, 79% alike
- CoQ10 400 mgLuckyVitamin 4 shared, 79% alike
- CoQ10 400 mgWholeHealth 4 shared, 79% alike
Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.
What does the label say about taking it?
Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.
- Directions
- SUGGESTED USAGE: As a dietary supplement, take 1 softgel 1 to 3 times daily, preferably with meals. We highly recommend taking this product with a source of essential fatty acids such as NOW(R) Flax Oil, Evening Primrose Oil, Borage Oil or Omega-3 Fish Oil
- Warnings
- Do Not Eat Freshness Packet. Keep in Bottle.
- Allergens and what it does not contain
- Contains no sugar, salt, starch, yeast, wheat, gluten, corn, milk, egg, shellfish or preservatives.
- Contains no titanium dioxide.
Source: label statements in DSLD label 14639.
What else is on the label?
Other ingredients: Rice Bran Oil, Softgel Capsule, Beeswax.
Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): GMP QUALITY ASSURED.
How many labels does High Potency CoQ10 400 mg have?
One label is on file, entered on October 25, 2012.
- Label 14639 (current) Entered October 25, 2012 · off the market December 23, 2015 · 30 softgels · UPC 7 33739 03199 0
DSLD also links this label to: CoQ10 400 mg (image difference, same product), CoQ10 400 mg (package size difference, same product), CoQ10 400 mg (image difference, same product), CoQ10 400 mg (package size difference, same product), CoQ10 400 mg (package size difference, same product).
Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).
Who makes it?
The label names NOW FOODS (manufacturer), Bloomingdale, IL. All NOW products.