PlainVitamins

CoQ10 400 mg

by NOW · softgel capsule · 30 softgels

  • On the market (NIH)
  • UPC 7 33739 03199 0
  • DSLD label 245786
  • Serving 1 softgel
  • 30 servings

CoQ10 400 mg by NOW lists 3 ingredients, 3 with an amount per serving of 1 softgel, such as 20 mg of vitamin E, 400 mg of coenzyme Q10 and 35 mg of sunflower lecithin, beside 1 Nutrition Facts row (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on April 22, 2021.

What is in CoQ10 400 mg?

Each row as the label prints it, per serving of 1 softgel. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

CoQ10 400 mg: Supplement Facts rows against the market (DSLD label 245786, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories5 Calories
Total Fat0.5 g1%Fat (unspecified) in CoQ10 400 mg against 11,965 products0.5 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.0.5 g

86% of 11,965 products listing fat (unspecified) give more (median 1.5 g). Per day at the most servings: 1 g.

Vitamin Eas D-Alpha-Tocopherol(soy-free)20 mg133%
Coenzyme Q10400 mgCoenzyme Q-10 in CoQ10 400 mg against 2,922 products400 mg per serving; the middle half of products list 30 mg to 100 mg, the median 60 mg.400 mg

Higher than 96% of 2,922 products listing coenzyme Q-10 (median 60 mg). Per day at the most servings: 800 mg.

Sunflower Lecithin35 mgLecithin in CoQ10 400 mg against 804 products35 mg per serving; the middle half of products list 50 mg to 1,200 mg, the median 200 mg.35 mg

83% of 804 products listing lecithin give more (median 200 mg). Per day at the most servings: 70 mg.

Source: NIH ODS Dietary Supplement Label Database, label 245786 (entered April 22, 2021), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 400 mg of coenzyme Q10 (filed by NIH under coenzyme Q-10) is higher than 96% of the 2,922 coenzyme Q-10 products that print an amount; 42 list more.

The NIH database records 1 to 2 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

5 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested Usage: Take 1 softgel 1 to 2 times daily with food.
Warnings
Caution: For adults only.
Consult a physician if pregnant/nursing, taking medication, or have a medical condition.
Keep out of reach of children.
Not manufactured with wheat, gluten, soy, corn, milk, egg, fish or shellfish ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.
Allergens and what it does not contain
Non-GMO
Not manufactured with wheat, gluten, soy, corn, milk, egg, fish or shellfish ingredients.
Contains no titanium dioxide.
Storage
Store in a cool, dry place after opening.

Source: label statements in DSLD label 245786.

What else is on the label?

Other ingredients: Softgel Capsule, organic extra virgin Olive Oil, Silicon Dioxide.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Triangle K (Kosher).

How many labels does CoQ10 400 mg have?

5 labels are on file under this name since December 23, 2011: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 245786 (current) Entered April 22, 2021 · on the market · 30 softgels · UPC 7 33739 03199 0
  2. Label 245825 Entered March 25, 2021 · on the market · 60 softgels · UPC 7 33739 03198 3
  3. Label 57238 Entered April 22, 2016 · off the market September 22, 2023 · 60 softgels · UPC 7 33739 03198 3
  4. Label 57239 Entered March 24, 2016 · off the market September 22, 2023 · 30 softgels · UPC 7 33739 03199 0
  5. Label 2817 Entered December 23, 2011 · off the market December 23, 2015 · 60 softgels · UPC 7 33739 03198 3

DSLD also links this label to: High Potency CoQ10 400 mg (image difference, same product), High Potency CoQ10 400 mg (package size difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names NOW Foods (manufacturer), Bloomingdale, IL. All NOW products.

Where next?