PlainVitamins

Kids Formula

by SmartyPants Organics · gummy or jelly · 120 Vegetarian Gummy(ies)

  • On the market (NIH)
  • UPC 8 17053 02278 7
  • DSLD label 256040
  • Serving 4 gummies
  • 30 servings

Kids Formula by SmartyPants Organics lists 19 ingredients, 19 with an amount per serving of 4 gummies, such as 180 mcg of vitamin A, 25 mg of vitamin C, 20 mcg (800 IU) of vitamin D and 6.6 mg of vitamin E, beside 5 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on October 22, 2021.

What is in Kids Formula?

Each row as the label prints it, per serving of 4 gummies. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Kids Formula: Supplement Facts rows against the market (DSLD label 256040, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories30 Calories
Total Fat0.5 g1%Fat (unspecified) in Kids Formula against 11,965 products0.5 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.0.5 g

86% of 11,965 products listing fat (unspecified) give more (median 1.5 g).

Total Carbohydrates6 g2%Carbohydrate in Kids Formula against 21,979 products6 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.6 g

Higher than 73% of 21,979 products listing carbohydrate (median 3 g).

Sugar4 gSugar in Kids Formula against 11,807 products4 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.4 g

Higher than 68% of 11,807 products listing sugar (median 2 g).

Added Sugars4 g9%
Vitamin Aas Beta-Carotene, Retinyl PalmitateVitamin A (Form: as 50% Beta-Carotene, Retinyl Palmitate Note: USP)180 mcg20%
Vitamin Cas Acerola Cherry ExtractVitamin C (Form: as organic Acerola Cherry extract)25 mg28%Vitamin C in Kids Formula against 18,583 products25 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg25 mg

88% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Das Cholecalciferol, Vitamin D3Vitamin D (Form: D-3 (Alt. Name: Cholecalciferol) Note: USP) Note: 800 IU20 mcg (800 IU)100%Vitamin D in Kids Formula against 14,175 products20 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg20 mcg

Higher than 51% of 14,175 products listing vitamin D (median 15 mcg).

Vitamin Eas D-Alpha-TocopherolVitamin E (Form: as D-Alpha-Tocopherol (Form: from Sunflower Oil Note: FCC))6.6 mg44%
Thiaminas Thiamine Mononitrate0.1 mg8%Thiamin in Kids Formula against 9,830 products0.1 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg0.1 mg

98% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B2Riboflavin (Alt. Name: Vitamin B-2) Note: USP0.16 mg12%Riboflavin in Kids Formula against 9,824 products0.16 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg0.16 mg

98% of 9,824 products listing riboflavin give more (median 4 mg).

Vitamin B-6as Pyridoxal 5-PhosphateVitamin B-6 (Form: as Pyridoxal 5-Phosphate)1 mg59%Vitamin B6 in Kids Formula against 15,277 products1 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg1 mg

88% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folateas Calcium Salt, L-MethylfolateFolate (Form: as L-Methylfolate, Calcium Salt)250 mcg DFE63%
L-Methylfolate150 mcg
Vitamin B12as MethylcobalaminVitamin B-12 (Form: as Methylcobalamin)1.8 mcg75%Vitamin B12 in Kids Formula against 14,425 products1.8 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg1.8 mcg

95% of 14,425 products listing vitamin B12 give more (median 36 mcg).

BiotinBiotin Note: USP16 mcg53%Biotin in Kids Formula against 9,447 products16 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg16 mcg

95% of 9,447 products listing biotin give more (median 200 mcg).

Cholineas Choline BitartrateCholine (Form: as Choline Bitartrate Note: USP)18 mg3%Choline in Kids Formula against 4,738 products18 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg18 mg

74% of 4,738 products listing choline give more (median 40 mg).

Iodineas Potassium IodideIodine (Form: as Potassium Iodide Note: USP)90 mcg60%Iodine in Kids Formula against 6,382 products90 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg90 mcg

65% of 6,382 products listing iodine give more (median 150 mcg).

Zincas Zinc CitrateZinc (Form: as Zinc Citrate Note: USP)1.5 mg14%Zinc in Kids Formula against 13,186 products1.5 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg1.5 mg

94% of 13,186 products listing zinc give more (median 11 mg).

Sodium5 mg0%Sodium in Kids Formula against 14,514 products5 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.5 mg

89% of 14,514 products listing sodium give more (median 55 mg).

organic Flax seed Oil256 mgFlaxseed Oil in Kids Formula against 512 products0.256 g per serving; the middle half of products list 0.4 g to 1.15 g, the median 1 g.0.256 g

84% of 512 products listing flaxseed oil give more (median 1 g).

Alpha-Linolenic AcidOmega-3 (Form: Alpha Linolenic Acid)134 mgAlpha-Linolenic Acid in Kids Formula against 712 products134 mg per serving; the middle half of products list 130 mg to 1,000 mg, the median 485 mg.134 mg

73% of 712 products listing alpha-linolenic acid give more (median 485 mg).

Oleic AcidOmega-9 (Alt. Name: Oleic Acid)41 mgOleic Acid in Kids Formula against 694 products41 mg per serving; the middle half of products list 88.5 mg to 370 mg, the median 140 mg.41 mg

86% of 694 products listing oleic acid give more (median 140 mg).

Vitamin K-2as Menaquinone-715 mcg13%*Vitamin K in Kids Formula against 4,607 products15 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg15 mcg

93% of 4,607 products listing vitamin K give more (median 80 mcg).

Bacillus subtilis DE111as MaltodextrinBacillus subtilis (Form: organic Maltodextrin Note: greater than or equal to 70%) (Alt. Name: DE111) Genus: Bacillus Species: subtilis Note: 1 billion CFU10 mgBacillus Subtilis in Kids Formula against 133 products10 mg per serving; the middle half of products list 5 mg to 25 mg, the median 10 mg.10 mg

49% of 133 products listing bacillus subtilis give more (median 10 mg).

* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.

Source: NIH ODS Dietary Supplement Label Database, label 256040 (entered October 22, 2021), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 98% of the 9,830 products that print an amount of thiamin list more than its 0.1 mg of thiamin (median 5 mg).
  • 98% of the 9,824 products that print an amount of riboflavin list more than its 0.16 mg of riboflavin (median 4 mg).
  • 88% of the 15,277 products that print an amount of vitamin B6 list more than its 1 mg of vitamin B-6 (filed by NIH under vitamin B6) (median 6 mg).
  • 95% of the 14,425 products that print an amount of vitamin B12 list more than its 1.8 mcg of vitamin B12 (median 36 mcg).
  • 95% of the 9,447 products that print an amount of biotin list more than its 16 mcg of biotin (median 200 mcg).
  • 94% of the 13,186 products that print an amount of zinc list more than its 1.5 mg of zinc (median 11 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Kids Formula's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: For children 4 years of age and older, take four (4) gummies daily. May be taken with or without food. Chew each gummy thoroughly.
Warnings
Warning Keep out of reach of children.
Consult your child's health care provider before use, particularly if they have a medical condition, are on any medications, or if they have a medical procedure planned.
Do not use if inner safety seal is broken. Do not exceed recommended daily serving.
Allergens and what it does not contain
Free of gelatin, soy, synthetic colors, artificial flavors and preservatives, yeast, wheat, milk, eggs, gluten, peanuts, tree nut allergens, fish, shellfish, and salicylates. Yay!
Storage
Do not freeze, product may darken over time.

Source: label statements in DSLD label 256040.

What else is on the label?

Other ingredients: Cane Sugar, Tapioca Syrup, Pectin, Natural Flavors, Colors Added, Sodium Citrate, organic Sunflower Oil, organic Carnauba Wax, organic Lemon juice concentrate, Corn Starch.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Non GMO Project Verified nongmoproject.org USDA Organic; Clean label project Purity Award. Listed with: USDA Organic seal (a seal is the label's claim; the certifier's own list confirms it).

How many labels does Kids Formula have?

4 labels are on file under this name since August 23, 2020: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 256040 (current) Entered October 22, 2021 · on the market · 120 Vegetarian Gummy(ies) · UPC 8 17053 02278 7
  2. Label 243369 Entered March 25, 2021 · on the market · 120 Vegetarian Gummy(ies) · UPC 8 17053 02079 0
  3. Label 243351 Entered January 22, 2021 · on the market · 90 Vegetarian Gummy(ies) · UPC 8 17053 02095 0
  4. Label 233425 Entered August 23, 2020 · off the market July 2, 2021 · 120 Vegetarian Gummy(ies) · UPC 8 17053 02278 7

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names SmartyPants, Inc. (distributor), Marina del Rey, CA. All SmartyPants Organics products.

Where next?