Pure

by Buried Treasure Liquid Nutrients · powder · 32 fl. Oz.

  • Off the market since February 2021 (NIH)
  • UPC 0 16055 34561 4
  • DSLD label 71330
  • Serving 2 to 4 tbsp (30-60 mL); amounts per 2 tbsp
  • 32 servings

Pure by Buried Treasure Liquid Nutrients lists 65 ingredients, 10 with an amount per serving of 2 tbsp, such as 12.3 mg of calcium, 7.7 mg of iron, 11.7 mg of phosphorus and 4.9 mg of magnesium; 55 sit inside a blend without their own amounts, beside 3 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on February 24, 2017.

What is in Pure?

Each row as the label prints it, per serving of 2 tbsp. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Pure: Supplement Facts rows against the market (DSLD label 71330, January 2026 release)
IngredientAmount% DVAmong products listing it
Caloriesless than 5 Calories
Total Carbohydrates0 g0%
Sugar0 g
Calcium12.3 mg1%Calcium in Pure against 17,831 products12.3 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg12.3 mg

96% of 17,831 products listing calcium give more (median 115 mg).

Iron7.7 mg43%Iron in Pure against 6,910 products7.7 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg7.7 mg

Higher than 60% of 6,910 products listing iron (median 5 mg).

Phosphorus11.7 mg1%Phosphorus in Pure against 3,786 products11.7 mg per serving; the middle half of products list 45 mg to 200 mg, the median 90 mg.DV 1,250 mgUL 4,000 mg11.7 mg

97% of 3,786 products listing phosphorus give more (median 90 mg).

Magnesium4.9 mg1%Magnesium in Pure against 14,003 products4.9 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg4.9 mg

97% of 14,003 products listing magnesium give more (median 86 mg).

Zinc4.6 mcg1%

This amount is far outside what other labels list for zinc, or disagrees with the label's own %DV: possibly a unit or transcription slip in the database. Check the label image on DSLD.

Copper48.8 mcg2%Copper in Pure against 6,468 products0.0488 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg0.0488 mg

98% of 6,468 products listing copper give more (median 1 mg).

Manganese71.7 mcg4%Manganese in Pure against 7,016 products0.0717 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg0.0717 mg

98% of 7,016 products listing manganese give more (median 2 mg).

Chromium2.4 mcg2%Chromium in Pure against 7,825 products2.4 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg2.4 mcg

over 99% of 7,825 products listing chromium give more (median 100 mcg).

Molybdenum0.6 mcg1%Molybdenum in Pure against 4,390 products0.6 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg0.6 mcg

over 99% of 4,390 products listing molybdenum give more (median 50 mcg).

Sodium4.87 mg1%Sodium in Pure against 14,514 products4.87 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.4.87 mg

97% of 14,514 products listing sodium give more (median 55 mg).

Potassium3.7 mg1%

This amount is far outside what other labels list for potassium, or disagrees with the label's own %DV: possibly a unit or transcription slip in the database. Check the label image on DSLD.

Proprietary BlendProprietary Blend (Combination) Note: plant derived minerals of900 mg
Sulfurin the blend, no amount given
Neodymiumin the blend, no amount given
Siliconin the blend, no amount given
Rubidiumin the blend, no amount given
Vanadiumin the blend, no amount given
Nickelin the blend, no amount given
Cobaltin the blend, no amount given
Boronin the blend, no amount given
Yttriumin the blend, no amount given
Strontiumin the blend, no amount given
Ceriumin the blend, no amount given
Antimonyin the blend, no amount given
Thalliumin the blend, no amount given
Lithiumin the blend, no amount given
Palladiumin the blend, no amount given
Lanthanumin the blend, no amount given
Ytterbiumin the blend, no amount given
Rutheniumin the blend, no amount given
Thoriumin the blend, no amount given
Osmiumin the blend, no amount given
Brominein the blend, no amount given
Thuliumin the blend, no amount given
Gadoliniumin the blend, no amount given
Berylliumin the blend, no amount given
Goldin the blend, no amount given
Show the other 30 rows of the label
Pure: rows 41 to 70
IngredientAmount% DVAmong products listing it
Titaniumin the blend, no amount given
Dysprosiumin the blend, no amount given
Samariumin the blend, no amount given
Cesiumin the blend, no amount given
Zirconiumin the blend, no amount given
Germaniumin the blend, no amount given
Iodinein the blend, no amount given
Erbiumin the blend, no amount given
Praseodymiumin the blend, no amount given
Tinin the blend, no amount given
Cadmiumin the blend, no amount given
Scandiumin the blend, no amount given
Terbiumin the blend, no amount given
Seleniumas L-Selenomethioninein the blend, no amount given
Holmiumin the blend, no amount given
Galliumin the blend, no amount given
Hafniumin the blend, no amount given
Telluriumin the blend, no amount given
Lutetiumin the blend, no amount given
Bismuthin the blend, no amount given
Indiumin the blend, no amount given
Niobiumin the blend, no amount given
Bariumin the blend, no amount given
Rhodiumin the blend, no amount given
Europiumin the blend, no amount given
Tantalumin the blend, no amount given
Iridiumin the blend, no amount given
Tungstenin the blend, no amount given
Silverin the blend, no amount given
PlatinumPlatinum Note: and othersin the blend, no amount given

Source: NIH ODS Dietary Supplement Label Database, label 71330 (entered February 24, 2017), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 96% of the 17,831 products that print an amount of calcium list more than its 12.3 mg of calcium (median 115 mg).
  • 97% of the 3,786 products that print an amount of phosphorus list more than its 11.7 mg of phosphorus (median 90 mg).
  • 97% of the 14,003 products that print an amount of magnesium list more than its 4.9 mg of magnesium (median 86 mg).
  • 98% of the 6,468 products that print an amount of copper list more than its 0.0488 mg of copper (median 1 mg).
  • 98% of the 7,016 products that print an amount of manganese list more than its 0.0717 mg of manganese (median 2 mg).
  • over 99% of the 7,825 products that print an amount of chromium list more than its 2.4 mcg of chromium (median 100 mcg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

1 product lists the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Shake well
Directions: Shake well before each use. Refrigerate after opening. Best if used within 45 days from opening. Adults should take 2 to 4 tablespoons daily with meals. Mix with your favorite fruit juice or vegetable juice. Do not take on an empty stomach.
Warnings
Caution: Pregnant and nursing women should check dosage with their healthcare professional.
Keep out of reach of children.
Allergens and what it does not contain
This product is wheat, gluten, soy, yeast and dairy free.
Gluten, wheat, soy, yeast & dairy free

Source: label statements in DSLD label 71330.

What else is on the label?

Other ingredients: pure mountain Water, Nisin.

How many labels does Pure have?

One label is on file, entered on February 24, 2017.

  1. Label 71330 (current) Entered February 24, 2017 · off the market February 17, 2021 · 32 fl. Oz. · UPC 0 16055 34561 4

DSLD also links this label to: Pure Colloidal Minerals (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Life Line Foods (manufacturer), Pikeville, TN. All Buried Treasure Liquid Nutrients products.

Where next?