PlainVitamins

Now with Luna Rich

by Reliv · powder · 19.85 oz.

  • On the market (NIH)
  • UPC 91012 0318
  • DSLD label 201254
  • Serving 18.76 g (1 scoop)
  • 30 servings

Now with Luna Rich by Reliv lists 37 ingredients, 24 with an amount per serving of 18.76 g, such as 2,500 IU of vitamin A, 480 mg of vitamin C, 400 IU (10 mcg) of vitamin D and 60 IU of vitamin E; 13 sit inside a blend without their own amounts, beside 6 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on April 25, 2019.

What is in Now with Luna Rich?

Each row as the label prints it, per serving of 18.76 g. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Now with Luna Rich: Supplement Facts rows against the market (DSLD label 201254, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories55 Calories
Calories from Fat10 Calories
Total Fat1 g2%Fat (unspecified) in Now with Luna Rich against 11,965 products1 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.1 g

56% of 11,965 products listing fat (unspecified) give more (median 1.5 g).

Total Carbohydrates5 g2%Carbohydrate in Now with Luna Rich against 21,979 products5 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.5 g

Higher than 65% of 21,979 products listing carbohydrate (median 3 g).

Dietary Fiber1 g4%Fiber in Now with Luna Rich against 6,987 products1 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.1 g

56% of 6,987 products listing fiber give more (median 2 g).

Sugar2 gSugar in Now with Luna Rich against 11,807 products2 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.2 g

48% of 11,807 products listing sugar give more (median 2 g).

Protein7 g14%Protein in Now with Luna Rich against 8,985 products7 g per serving; the middle half of products list 2 g to 24 g, the median 16 g.7 g

62% of 8,985 products listing protein give more (median 16 g).

Vitamin A2,500 IU50%Vitamin A in Now with Luna Rich against 5,772 products2,500 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.2,500 IU

59% of 5,772 products listing vitamin A give more (median 4,000 IU).

Vitamin C480 mg800%Vitamin C in Now with Luna Rich against 18,583 products480 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg480 mg

Higher than 81% of 18,583 products listing vitamin C (median 100 mg).

Vitamin D400 IU (10 mcg)100%Vitamin D in Now with Luna Rich against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin E60 IU200%Vitamin E in Now with Luna Rich against 6,459 products60 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.60 IU

Higher than 65% of 6,459 products listing vitamin E (median 30 IU).

Thiamineas Vitamin B13 mg200%Thiamin in Now with Luna Rich against 9,830 products3 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg3 mg

53% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B24 mg235%Riboflavin in Now with Luna Rich against 9,824 products4 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg4 mg

49% of 9,824 products listing riboflavin give more (median 4 mg).

Niacin20 mg100%Niacin in Now with Luna Rich against 12,413 products20 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg20 mg

46% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B64 mg200%Vitamin B6 in Now with Luna Rich against 15,277 products4 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg4 mg

59% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folic Acid400 mcg100%Folate in Now with Luna Rich against 7,022 products400 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.400 mcg

24% of 7,022 products listing folate give more (median 400 mcg).

Vitamin B1218 mcg300%Vitamin B12 in Now with Luna Rich against 14,425 products18 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg18 mcg

60% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin300 mcg100%Biotin in Now with Luna Rich against 9,447 products300 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg300 mcg

Higher than 53% of 9,447 products listing biotin (median 200 mcg).

Pantothenic Acid20 mg200%Pantothenic Acid (Vitamin B5) in Now with Luna Rich against 10,060 products20 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg20 mg

Higher than 55% of 10,060 products listing pantothenic acid (vitamin B5) (median 12 mg).

Calcium1,000 mg100%Calcium in Now with Luna Rich against 17,831 products1,000 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg1,000 mg

Higher than 95% of 17,831 products listing calcium (median 115 mg).

Iron10 mg56%Iron in Now with Luna Rich against 6,910 products10 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg10 mg

Higher than 67% of 6,910 products listing iron (median 5 mg).

Phosphorus800 mg80%Phosphorus in Now with Luna Rich against 3,786 products800 mg per serving; the middle half of products list 45 mg to 200 mg, the median 90 mg.DV 1,250 mgUL 4,000 mg800 mg

Higher than 98% of 3,786 products listing phosphorus (median 90 mg).

Iodine150 mcg100%Iodine in Now with Luna Rich against 6,382 products150 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg150 mcg

15% of 6,382 products listing iodine give more (median 150 mcg).

Magnesium200 mg50%Magnesium in Now with Luna Rich against 14,003 products200 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg200 mg

Higher than 75% of 14,003 products listing magnesium (median 86 mg).

Zinc16 mg107%Zinc in Now with Luna Rich against 13,186 products16 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg16 mg

Higher than 78% of 13,186 products listing zinc (median 11 mg).

Selenium50 mcg71%Selenium in Now with Luna Rich against 7,658 products50 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg50 mcg

56% of 7,658 products listing selenium give more (median 55 mcg).

Copper2 mg100%Copper in Now with Luna Rich against 6,468 products2 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg2 mg

Higher than 66% of 6,468 products listing copper (median 1 mg).

Manganese2 mg100%Manganese in Now with Luna Rich against 7,016 products2 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg2 mg

38% of 7,016 products listing manganese give more (median 2 mg).

Chromium50 mcg42%Chromium in Now with Luna Rich against 7,825 products50 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg50 mcg

67% of 7,825 products listing chromium give more (median 100 mcg).

Molybdenum75 mcg100%Molybdenum in Now with Luna Rich against 4,390 products75 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg75 mcg

Higher than 62% of 4,390 products listing molybdenum (median 50 mcg).

Sodium100 mg4%Sodium in Now with Luna Rich against 14,514 products100 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.100 mg

Higher than 63% of 14,514 products listing sodium (median 55 mg).

Potassium150 mg4%Potassium in Now with Luna Rich against 11,614 products150 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg150 mg

Higher than 66% of 11,614 products listing potassium (median 99 mg).

Now Proprietary Blend197 mg
LunaRich X Proprietary non-GMO Soy Blendin the blend, no amount given
L-Methioninein the blend, no amount given
Rose Hipsin the blend, no amount given
Rutinas Japanese SophoraRutin (Form: from Japanese Sophora PlantPart: flower Genus: Sophora)in the blend, no amount given
Kelp (whole plant) extractin the blend, no amount given
Cayennein the blend, no amount given
Licorice (root) extractin the blend, no amount given
Chinese Rhubarb (root) extractin the blend, no amount given
Enzyme Blendin the blend, no amount given
Bromelainas PineappleBromelain (Form: from Pineapple PlantPart: stem)in the blend, no amount given
Papainas PapayaPapain (Form: from Papaya PlantPart: fruit)in the blend, no amount given
Maritime Pine (bark) extractin the blend, no amount given
Garlicin the blend, no amount given
Butternutin the blend, no amount given
Irish Mossin the blend, no amount given

Source: NIH ODS Dietary Supplement Label Database, label 201254 (entered April 25, 2019), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 1,000 mg of calcium is higher than 95% of the 17,831 calcium products that print an amount; 314 list more.
  • Its 800 mg of phosphorus is higher than 98% of the 3,786 phosphorus products that print an amount; 63 list more.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Now with Luna Rich's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions Add Reliv Now to water, juice or milk — one scoop per 6-8 oz. of liquid — and shake or blend until creamy. One scoop provides a daily serving. Many consumers enjoy optimal benefits by taking half a scoop two times per day. For added benefits, use in combination with other Reliv nutritional formulas.
Warnings
This product was manufactured in a facility that also uses fish (anchovy, sardine) and milk which may result in the presence of the allergen in this product.
Allergens and what it does not contain
Gluten free

Source: label statements in DSLD label 201254.

What else is on the label?

Other ingredients: non-GMO Soy Blend, Dicalcium Phosphate, Fructose, Magnesium Phosphate, Calcium Carbonate, Ascorbic Acid, Brewer’s Yeast, Natural & Artificial flavor, non-GMO Soy Lecithin, Sodium Chloride, D-Alpha-Tocopheryl Acetate, Potassium Chloride, OptiZinc brand of Zinc Monomethionine, Rebiana, Inulin, Biotin, Molybdenum Yeast, Calcium Pantothenate, Ferrous Fumarate, Niacinamide, Copper Gluconate, Vitamin A Palmitate, Selenomethionine, Pyridoxine Hydrochloride, Manganese Sulfate, Riboflavin, Vitamin D3, Thiamine Hydrochloride, Vitamin B12, Potassium Iodine, Folic Acid, ChromeMate Brand of Niacin Bound Chromium Polynicotinate.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): K; M Halal.

How many labels does Now with Luna Rich have?

2 labels are on file under this name since July 25, 2018: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 201254 (current) Entered April 25, 2019 · on the market · 19.85 oz. · UPC 91012 0318
  2. Label 178921 Entered July 25, 2018 · off the market August 8, 2018 · 19.85 oz. · UPC 91012 0515

DSLD also links this label to: Now Creamy Vanilla Flavor (flavor difference).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Reliv International, Inc. (manufacturer, distributor), Chesterfield, MO. All Reliv products.

Where next?