PlainVitamins

Now

by Reliv · powder · 19.74 ounces

  • On the market (NIH)
  • UPC 91011 0619
  • DSLD label 218780
  • Serving 18.65 g (1 Scoop)
  • 30 servings

Now by Reliv lists 34 ingredients, 24 with an amount per serving of 18.65 g, such as 750 mcg of vitamin A, 480 mg of vitamin C, 10 mcg (400 IU) of vitamin D and 40 mg of vitamin E; 10 sit inside a blend without their own amounts, beside 6 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on April 23, 2020.

What is in Now?

Each row as the label prints it, per serving of 18.65 g. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Now: Supplement Facts rows against the market (DSLD label 218780, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories50 Calories
Total Fat0 g0%
Total Carbohydrates4 g1%Carbohydrate in Now against 21,979 products4 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.4 g

Higher than 53% of 21,979 products listing carbohydrate (median 3 g).

Total Sugars3 gSugar in Now against 11,807 products3 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.3 g

Higher than 53% of 11,807 products listing sugar (median 2 g).

Added Sugars2 g4%
Protein7 gProtein in Now against 8,985 products7 g per serving; the middle half of products list 2 g to 24 g, the median 16 g.7 g

62% of 8,985 products listing protein give more (median 16 g).

Vitamin A750 mcg83%
Vitamin C480 mg533%Vitamin C in Now against 18,583 products480 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg480 mg

Higher than 81% of 18,583 products listing vitamin C (median 100 mg).

Vitamin D10 mcg (400 IU)50%Vitamin D in Now against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin E40 mg267%
Thiamine3 mg250%Thiamin in Now against 9,830 products3 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg3 mg

53% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavin4 mg308%Riboflavin in Now against 9,824 products4 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg4 mg

49% of 9,824 products listing riboflavin give more (median 4 mg).

Niacin20 mg125%Niacin in Now against 12,413 products20 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg20 mg

46% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B64 mg235%Vitamin B6 in Now against 15,277 products4 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg4 mg

59% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folate680 mcg DFE170%
Folic Acid400 mcg
Vitamin B1218 mcg750%Vitamin B12 in Now against 14,425 products18 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg18 mcg

60% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin300 mcg1,000%Biotin in Now against 9,447 products300 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg300 mcg

Higher than 53% of 9,447 products listing biotin (median 200 mcg).

Pantothenic Acid20 mg400%Pantothenic Acid (Vitamin B5) in Now against 10,060 products20 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg20 mg

Higher than 55% of 10,060 products listing pantothenic acid (vitamin B5) (median 12 mg).

Calcium950 mg73%Calcium in Now against 17,831 products950 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg950 mg

Higher than 95% of 17,831 products listing calcium (median 115 mg).

Iron9 mg50%Iron in Now against 6,910 products9 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg9 mg

Higher than 63% of 6,910 products listing iron (median 5 mg).

Phosphorus720 mg58%Phosphorus in Now against 3,786 products720 mg per serving; the middle half of products list 45 mg to 200 mg, the median 90 mg.DV 1,250 mgUL 4,000 mg720 mg

Higher than 98% of 3,786 products listing phosphorus (median 90 mg).

Iodine150 mcg100%Iodine in Now against 6,382 products150 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg150 mcg

15% of 6,382 products listing iodine give more (median 150 mcg).

Magnesium200 mg48%Magnesium in Now against 14,003 products200 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg200 mg

Higher than 75% of 14,003 products listing magnesium (median 86 mg).

Zinc16 mg145%Zinc in Now against 13,186 products16 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg16 mg

Higher than 78% of 13,186 products listing zinc (median 11 mg).

Selenium50 mcg91%Selenium in Now against 7,658 products50 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg50 mcg

56% of 7,658 products listing selenium give more (median 55 mcg).

Copper2 mg222%Copper in Now against 6,468 products2 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg2 mg

Higher than 66% of 6,468 products listing copper (median 1 mg).

Manganese2 mg87%Manganese in Now against 7,016 products2 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg2 mg

38% of 7,016 products listing manganese give more (median 2 mg).

Chromium50 mcg143%Chromium in Now against 7,825 products50 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg50 mcg

67% of 7,825 products listing chromium give more (median 100 mcg).

Molybdenum75 mcg167%Molybdenum in Now against 4,390 products75 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg75 mcg

Higher than 62% of 4,390 products listing molybdenum (median 50 mcg).

Sodium20 mg1%Sodium in Now against 14,514 products20 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.20 mg

67% of 14,514 products listing sodium give more (median 55 mg).

Now Proprietary Blend100.2 mg
Rose Hipsin the blend, no amount given
Rutinas Japanese SophoraRutin (Form: from Japanese Sophora PlantPart: flower Genus: Sophora)in the blend, no amount given
Kelp (whole plant) extractin the blend, no amount given
Cayennein the blend, no amount given
Licorice (root) extractin the blend, no amount given
Chinese Rhubarb (root) extractin the blend, no amount given
Maritime Pine (bark) extractin the blend, no amount given
Garlicin the blend, no amount given
Butternutin the blend, no amount given
Irish Mossin the blend, no amount given

Source: NIH ODS Dietary Supplement Label Database, label 218780 (entered April 23, 2020), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 950 mg of calcium is higher than 95% of the 17,831 calcium products that print an amount; 827 list more.
  • Its 720 mg of phosphorus is higher than 98% of the 3,786 phosphorus products that print an amount; 84 list more.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

1 product lists the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions Add Reliv Now with Whey to water, juice or milk — one scoop per 6-8 oz. of liquid — and shake or blend until creamy. One scoop provides a daily serving. Many consumers enjoy optimal benefits by taking half a scoop two times per day. For added benefits, use in combination with other Reliv nutritional formulas.
Warnings
This product was manufactured in a facility that also uses fish (anchovy, sardine) and soy which may result in the presence of the allergen in this product.
Allergens and what it does not contain
Soy free Glutenfree

Source: label statements in DSLD label 218780.

What else is on the label?

Other ingredients: Whey isolate, non fat dry Milk, Calcium Phosphate, Magnesium Phosphate, Fructose, Calcium Carbonate, Natural & Artificial flavor, Brewer's Yeast, Ascorbic Acid, Sunflower Lecithin, Potassium Chloride, OptiZinc brand of Zinc Monomethionine, Rebiana, D-Alpha-Tocopherol Acetate, Molybdenum Yeast, Inulin, Salt, Calcium D-Pantothenate, Ferrous Fumarate, Niacinamide, Copper Gluconate, Rose Hips, Selenomethionine, Manganese Sulfate, Pyridoxine Hydrochloride, Riboflavin, Rutin, Thiamine Hydrochloride, Vitamin A Palmitate, Kelp (whole plant) extract, ChromeMate brand of Niacin Bound Chromium Polynicotinate, Cayenne, Folic Acid, Biotin, Licorice (root) extract, Chinese Rhubarb (root) extract, Potassium Iodine, Vitamin B12, Vitamin D3, Maritime Pine (bark) extract, Garlic, Irish Moss, Butternut.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): KD.

How many labels does Now have?

One label is on file, entered on April 23, 2020.

  1. Label 218780 (current) Entered April 23, 2020 · on the market · 19.74 ounces · UPC 91011 0619

DSLD also links this label to: Now with Whey (flavor difference), Now with Whey (image difference, same product), Now Vanilla Cream Flavor (flavor difference).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Reliv International, Inc. (distributor), Chesterfield, MO. All Reliv products.

Where next?