Multivitamin And Mineral Powder
by The Vitamin Shoppe · powder · 17.28 oz.
- Off the market since December 2019 (NIH)
- UPC 7 66536 02312 7
- DSLD label 70791
- Serving 16.3 g ((1 heaping Tbsp)(4 tsp))
- 30 servings
Multivitamin And Mineral Powder by The Vitamin Shoppe lists 32 ingredients, 32 with an amount per serving of 16.3 g, such as 15,000 IU of vitamin A, 1,000 mg of vitamin C, 500 IU (12.5 mcg) of vitamin D and 400 IU of vitamin E, beside 4 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on February 24, 2017.
What is in Multivitamin And Mineral Powder?
Each row as the label prints it, per serving of 16.3 g. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).
| Ingredient | Amount | % DV | Among products listing it |
|---|---|---|---|
| Calories | 40 Calories | ||
| Calories from Fat | 5 Calories | ||
| Total Fat | 0.5 g | 1% | 86% of 11,965 products listing fat (unspecified) give more (median 1.5 g). |
| Cholesterol | 3 mg | 1% | 96% of 5,275 products listing cholesterol give more (median 15 mg). |
| Total Carbohydrates | less than 1 g | 1% | |
| Protein | 8 g | 61% of 8,985 products listing protein give more (median 16 g). | |
| Vitamin Aas Beta-Carotene, Vitamin A PalmitateVitamin A (Form: as 53% Vitamin A Palmitate, 47% Beta Carotene) | 15,000 IU | 300% | Higher than 93% of 5,772 products listing vitamin A (median 4,000 IU). |
| Vitamin Cas Ascorbic Acid | 1,000 mg | 1,667% | Higher than 91% of 18,583 products listing vitamin C (median 100 mg). |
| Vitamin Das ErgocalciferolVitamin D (Form: as Ergocalciferol) | 500 IU (12.5 mcg) | 125% | 53% of 14,175 products listing vitamin D give more (median 15 mcg). |
| Vitamin Eas D-Alpha-Tocopheryl AcetateVitamin E (Form: as D-Alpha Tocopheryl Acetate) | 400 IU | 1,333% | Higher than 91% of 6,459 products listing vitamin E (median 30 IU). |
| Vitamin Kas PhylloquinoneVitamin K (Form: as Phylloquinone) | 5 mcg | 6% | 98% of 4,607 products listing vitamin K give more (median 80 mcg). |
| Thiamineas Thiamine Hydrochloride, Vitamin B1Thiamin (Form: as Thiamin HCl) (Alt. Name: Vitamin B1) | 25 mg | 1,667% | Higher than 72% of 9,830 products listing thiamin (median 5 mg). |
| Riboflavinas Vitamin B2 | 25 mg | 1,471% | Higher than 75% of 9,824 products listing riboflavin (median 4 mg). |
| Niacinas NiacinamideNiacin (Form: as Niacinamide) | 100 mg | 500% | Higher than 88% of 12,413 products listing niacin (median 20 mg). 2.9 times the adult UL a day. |
| Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine HCl) | 25 mg | 1,250% | Higher than 76% of 15,277 products listing vitamin B6 (median 6 mg). |
| Folic Acid | 400 mcg | 100% | 24% of 7,022 products listing folate give more (median 400 mcg). |
| Vitamin B12as CyanocobalaminVitamin B12 (Form: as Cyanocobalamin) | 25 mcg | 417% | 54% of 14,425 products listing vitamin B12 give more (median 36 mcg). |
| Biotinas D-BiotinBiotin (Form: as D-Biotin) | 25 mcg | 8% | 92% of 9,447 products listing biotin give more (median 200 mcg). |
| Pantothenic Acidas D-Calcium PantothenatePantothenic Acid (Form: as D-Calcium Pantothenate) | 100 mg | 1,000% | Higher than 86% of 10,060 products listing pantothenic acid (vitamin B5) (median 12 mg). |
| Calciumas Calcium Carbonate, Calcium Caseinate, Dicalcium PhosphateCalcium (Form: as Calcium Caseinate, Calcium Carbonate, Dicalcium Phosphate) | 492 mg | 49% | Higher than 85% of 17,831 products listing calcium (median 115 mg). |
| Ironas Ferrous SulfateIron (Form: as Ferrous Sulfate) | 18 mg | 100% | Higher than 74% of 6,910 products listing iron (median 5 mg). |
| Phosphorusas Dicalcium PhosphatePhosphorus (Form: as Dicalcium Phosphate (Form: from Calcium Caseinate)) | 178 mg | 18% | Higher than 72% of 3,786 products listing phosphorus (median 90 mg). |
| Iodineas Potassium IodideIodine (Form: as Potassium Iodide) | 180 mcg | 120% | Higher than 86% of 6,382 products listing iodine (median 150 mcg). |
| Magnesiumas Magnesium CarbonateMagnesium (Form: as Magnesium Carbonate) | 200 mg | 50% | Higher than 75% of 14,003 products listing magnesium (median 86 mg). |
| Zincas Zinc OxideZinc (Form: as Zinc Oxide) | 15 mg | 100% | Higher than 56% of 13,186 products listing zinc (median 11 mg). |
| Seleniumas Selenium ProteinateSelenium (Form: as Selenium Proteinate) | 50 mcg | 71% | 56% of 7,658 products listing selenium give more (median 55 mcg). |
| Copperas Copper Amino Acid ChelateCopper (Form: as Copper Amino Acid Chelate) | 0.2 mg | 10% | 88% of 6,468 products listing copper give more (median 1 mg). |
| Manganeseas Manganese CarbonateManganese (Form: as Manganese Carbonate) | 4 mg | 200% | Higher than 75% of 7,016 products listing manganese (median 2 mg). |
| Chromiumas Chromium Amino Acid ChelateChromium (Form: as Chromium Amino Acid Chelate) | 50 mcg | 42% | 67% of 7,825 products listing chromium give more (median 100 mcg). |
| Molybdenumas Molybdenum Amino Acid ChelateMolybdenum (Form: from Molybdenum Amino Acid Chelate) | 50 mcg | 67% | 41% of 4,390 products listing molybdenum give more (median 50 mcg). |
| Potassiumas Potassium Alginate, Potassium CitratePotassium (Form: as Potassium Citrate, and Potassium Alginate) | 95 mg | 3% | 54% of 11,614 products listing potassium give more (median 99 mg). |
| Rice Bran | 1,000 mg | Higher than 80% of 115 products listing rice bran (median 200 mg). | |
| Lemon Bioflavonoids | 400 mg | Higher than 93% of 2,343 products listing flavonoid (median 50 mg). | |
| Lecithinas Soy LecithinLecithin (Form: as Soy Lecithin) | 350 mg | Higher than 55% of 804 products listing lecithin (median 200 mg). | |
| Cholineas Choline Bitartrate, LecithinCholine (Form: as Choline Bitartrate, Lecithin) | 100 mg | 18%* | Higher than 72% of 4,738 products listing choline (median 40 mg). |
| Inositol | 100 mg | Higher than 76% of 4,042 products listing inositol (median 30 mg). | |
| Hesperidin Complex | 25 mg | ||
| Paba | 25 mg | 47% of 1,610 products listing PABA give more (median 25 mg). | |
| Rutin | 25 mg | 37% of 1,232 products listing rutin give more (median 25 mg). |
* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.
Source: NIH ODS Dietary Supplement Label Database, label 70791 (entered February 24, 2017), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.
Is that a lot?
The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:
- Its 15,000 IU of vitamin A is higher than 93% of the 5,772 vitamin A products that print an amount; 326 list more.
- Its 1,000 mg of vitamin C is higher than 91% of the 18,583 vitamin C products that print an amount; 445 list more.
- Its 400 IU of vitamin E is higher than 91% of the 6,459 vitamin E products that print an amount; 120 list more.
- 98% of the 4,607 products that print an amount of vitamin K list more than its 5 mcg of vitamin K (median 80 mcg).
- At 1 serving a day, the most its directions give, the label lists 100 mg of niacin, 2.9 times the adult Tolerable Upper Intake Level.
- 92% of the 9,447 products that print an amount of biotin list more than its 25 mcg of biotin (median 200 mcg).
The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.
The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.
Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.
Which products have the closest formulas?
The products whose ingredient lists overlap most with Multivitamin And Mineral Powder's, rare ingredients counting for more.
- Multivitamin & Mineral Powder includes Amino AcidsThe Vitamin Shoppe 35 shared, 97% alike
- Original Formula UnflavoredAll One 34 shared, 79% alike
- Ketoslim VanillaNature's Plus · off the market 33 shared, 76% alike
- Fortified Vitamin And Mineral Insurance FormulaBronson Laboratories · off the market 28 shared, 75% alike
- Fortified Vitamin and Mineral Insurance FormulaBronson 28 shared, 75% alike
- Chewable Vitamin & Mineral Insurance FormulaBronson 28 shared, 72% alike
Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.
What does the label say about taking it?
Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.
- Directions
- Directions: As a dietary supplement, shake or mix one (1) heaping tablespoon or four (4) level teaspoons with your favorite juice.
- Warnings
- Keep out of reach of children.
- Tamper evident Do not use if outer seal is broken or missing.
- Warning: Consult your healthcare provider prior to use if you are pregnant, nursing, taking any medication or have any medical conditions.
- Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately.
- Contains: Milk and soy.
- Allergens and what it does not contain
- Gluten free Nut free
- Does Not Contain: Wheat, gluten, fish, animal derivatives, preservatives, artificial colors or flavors.
- Storage
- Store in a cool, dry place.
Source: label statements in DSLD label 70791.
What else is on the label?
Other ingredients: Guar Gum, Xanthan Gum, Betaine HCl, Kelp powder, Papain.
How many labels does Multivitamin And Mineral Powder have?
3 labels are on file under this name since July 25, 2014: other sizes, label designs and reformulations. The current one leads this page.
- Label 70791 (current) Entered February 24, 2017 · off the market December 23, 2019 · 17.28 oz. · UPC 7 66536 02312 7
- Label 66990 Entered November 21, 2016 · off the market February 1, 2017 · 17.28 oz. · UPC 7 66536 02312 7
- Label 35520 Entered July 25, 2014 · off the market October 4, 2016 · 16.95 oz. · UPC 7 66536 02312 7
DSLD also links this label to: Multivitamin & Mineral Powder includes Amino Acids (image difference, same product).
Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).
Who makes it?
The label names Vitamin Shoppe, Inc. (distributor), Secaucus, NJ. All The Vitamin Shoppe products.