PlainVitamins

Forward

by Dr. Whitaker · capsule · 300 capsules

  • On the market (NIH)
  • UPC 6 78829 21254 8
  • DSLD label 60862
  • Serving 5 capsules
  • 60 servings

Forward by Dr. Whitaker lists 32 ingredients, 32 with an amount per serving of 5 capsules, such as 7,500 IU of vitamin A, 500 mg of vitamin C, 400 IU (10 mcg) of vitamin D and 100 IU of vitamin E. Its current label entered the NIH Dietary Supplement Label Database on June 24, 2016.

What is in Forward?

Each row as the label prints it, per serving of 5 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Forward: Supplement Facts rows against the market (DSLD label 60862, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-Carotene, Retinyl PalmitateVitamin A (Form: as 90% Beta-Carotene (Form: from mixed Carotenoids), as 10% Retinyl Palmitate)7,500 IU150%Vitamin A in Forward against 5,772 products7,500 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.7,500 IU

Higher than 79% of 5,772 products listing vitamin A (median 4,000 IU). Per day at the most servings: 15,000 IU.

Vitamin Cas Ascorbic Acid, Calcium Ascorbate, Magnesium AscorbateVitamin C (Form: as Magnesium Ascorbate, and Calcium Ascorbate) (Alt. Name: Ascorbic Acid)500 mg833%Vitamin C in Forward against 18,583 products500 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg500 mg

Higher than 81% of 18,583 products listing vitamin C (median 100 mg). Per day at the most servings: 1,000 mg.

Vitamin Das CholecalciferolVitamin D (Form: as Cholecalciferol)400 IU (10 mcg)100%Vitamin D in Forward against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg). Per day at the most servings: 20 mcg.

Vitamin Eas D-Alpha-Tocopheryl SuccinateVitamin E (Form: as D-Alpha Tocopheryl Succinate)100 IU333%Vitamin E in Forward against 6,459 products100 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.100 IU

Higher than 71% of 6,459 products listing vitamin E (median 30 IU). Per day at the most servings: 200 IU.

Thiamineas Thiamine MononitrateThiamine (Form: as Thiamin Mononitrate)25 mg1,667%Thiamin in Forward against 9,830 products25 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg25 mg

Higher than 72% of 9,830 products listing thiamin (median 5 mg). Per day at the most servings: 50 mg.

Riboflavin25 mg1,471%Riboflavin in Forward against 9,824 products25 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg25 mg

Higher than 75% of 9,824 products listing riboflavin (median 4 mg). Per day at the most servings: 50 mg.

Niacinas Niacin, NiacinamideNiacin (Form: as Niacinamide, Niacin)50 mg250%Niacin in Forward against 12,413 products50 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg50 mg

Higher than 75% of 12,413 products listing niacin (median 20 mg). Per day at the most servings: 100 mg. 2.9 times the adult UL a day.

Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine HCl)38 mg1,900%Vitamin B6 in Forward against 15,277 products38 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg38 mg

Higher than 85% of 15,277 products listing vitamin B6 (median 6 mg). Per day at the most servings: 76 mg.

Folic Acid400 mcg100%Folate in Forward against 7,022 products400 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.400 mcg

24% of 7,022 products listing folate give more (median 400 mcg). Per day at the most servings: 800 mcg.

Vitamin B12as CyanocobalaminVitamin B12 (Form: as Cyanocobalamin)75 mcg1,250%Vitamin B12 in Forward against 14,425 products75 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg75 mcg

Higher than 60% of 14,425 products listing vitamin B12 (median 36 mcg). Per day at the most servings: 150 mcg.

Biotin150 mcg50%Biotin in Forward against 9,447 products150 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg150 mcg

51% of 9,447 products listing biotin give more (median 200 mcg). Per day at the most servings: 300 mcg.

Pantothenic Acidas Calcium PantothenatePantothenic Acid (Form: as Calcium Pantothenate)25 mg250%Pantothenic Acid (Vitamin B5) in Forward against 10,060 products25 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg25 mg

Higher than 61% of 10,060 products listing pantothenic acid (vitamin B5) (median 12 mg). Per day at the most servings: 50 mg.

Calciumas Calcium Ascorbate, Calcium CarbonateCalcium (Form: as Calcium Carbonate, Calcium Ascorbate)500 mg50%Calcium in Forward against 17,831 products500 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg500 mg

Higher than 85% of 17,831 products listing calcium (median 115 mg). Per day at the most servings: 1,000 mg.

Iodineas KelpIodine (Form: from Kelp)75 mcg50%Iodine in Forward against 6,382 products75 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg75 mcg

68% of 6,382 products listing iodine give more (median 150 mcg). Per day at the most servings: 150 mcg.

Magnesiumas Magnesium Ascorbate, Magnesium OxideMagnesium (Form: as Magnesium Oxide, Magnesium Ascorbate)250 mg63%Magnesium in Forward against 14,003 products250 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg250 mg

Higher than 83% of 14,003 products listing magnesium (median 86 mg). Per day at the most servings: 500 mg. 1.4 times the adult UL a day.

Olive leaf extractas Oleuropein15 mg100%Olive in Forward against 822 products15 mg per serving; the middle half of products list 30 mg to 300 mg, the median 100 mg.15 mg

82% of 822 products listing olive give more (median 100 mg). Per day at the most servings: 30 mg.

Seleniumas SelenomethionineSelenium (Form: as Selenomethionine)100 mcg143%Selenium in Forward against 7,658 products100 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg100 mcg

Higher than 65% of 7,658 products listing selenium (median 55 mcg). Per day at the most servings: 200 mcg.

Copperas Copper GluconateCopper (Form: as Copper Gluconate)1 mg50%Copper in Forward against 6,468 products1 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg1 mg

40% of 6,468 products listing copper give more (median 1 mg). Per day at the most servings: 2 mg.

Manganeseas Manganese GluconateManganese (Form: as Manganese Gluconate)5 mg250%Manganese in Forward against 7,016 products5 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg5 mg

Higher than 80% of 7,016 products listing manganese (median 2 mg). Per day at the most servings: 10 mg.

Chromiumas Chromium PolynicotinateChromium (Form: as Chromium Polynicotinate)100 mcg83%Chromium in Forward against 7,825 products100 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg100 mcg

47% of 7,825 products listing chromium give more (median 100 mcg). Per day at the most servings: 200 mcg.

Molybdenumas Molybdenum Ascorbate65 mcg87%Molybdenum in Forward against 4,390 products65 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg65 mcg

Higher than 61% of 4,390 products listing molybdenum (median 50 mcg). Per day at the most servings: 130 mcg.

Potassiumas Potassium AspartatePotassium (Form: as Potassium Aspartate)57 mg2%Potassium in Forward against 11,614 products57 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg57 mg

70% of 11,614 products listing potassium give more (median 99 mg). Per day at the most servings: 114 mg.

Citrus Bioflavonoid Complex125 mgFlavonoid in Forward against 2,343 products125 mg per serving; the middle half of products list 25 mg to 100 mg, the median 50 mg.125 mg

Higher than 79% of 2,343 products listing flavonoid (median 50 mg). Per day at the most servings: 250 mg.

Cholineas Choline BitartrateCholine (Form: as Choline Bitartrate)100 mg18%*Choline in Forward against 4,738 products100 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg100 mg

Higher than 72% of 4,738 products listing choline (median 40 mg). Per day at the most servings: 200 mg.

Gamma-Tocopherol50 mg
Rutin25 mgRutin in Forward against 1,232 products25 mg per serving; the middle half of products list 10 mg to 50 mg, the median 25 mg.25 mg

37% of 1,232 products listing rutin give more (median 25 mg). Per day at the most servings: 50 mg.

Para-Aminobenzoic Acid25 mgPABA in Forward against 1,610 products25 mg per serving; the middle half of products list 10 mg to 50 mg, the median 25 mg.25 mg

47% of 1,610 products listing PABA give more (median 25 mg). Per day at the most servings: 50 mg.

Inositol20 mgInositol in Forward against 4,042 products20 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.20 mg

64% of 4,042 products listing inositol give more (median 30 mg). Per day at the most servings: 40 mg.

Alpha Lipoic Acid15 mgAlpha Lipoic Acid in Forward against 2,407 products15 mg per serving; the middle half of products list 25 mg to 150 mg, the median 50 mg.15 mg

82% of 2,407 products listing alpha lipoic acid give more (median 50 mg). Per day at the most servings: 30 mg.

Silicaas Silicon DioxideSilica (Form: as Silicon Dioxide)13 mgSilicon in Forward against 1,220 products13 mg per serving; the middle half of products list 2 mg to 10.5 mg, the median 4 mg.13 mg

Higher than 78% of 1,220 products listing silicon (median 4 mg). Per day at the most servings: 26 mg.

Delta Tocopherol5 mg
Mixed Tocotrienolsas Palm OilMixed Tocotrienols (Form: from Palm Oil)5 mg
Trace Mineral Complex5 mg

* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.

Source: NIH ODS Dietary Supplement Label Database, label 60862 (entered June 24, 2016), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • At 2 servings a day, the most its directions give, the label lists 100 mg of niacin, 2.9 times the adult Tolerable Upper Intake Level.
  • At 2 servings a day, the most its directions give, the label lists 500 mg of magnesium, 1.4 times the adult Tolerable Upper Intake Level.

The NIH database records 2 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Forward's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Doctor’s suggested use: Take 10 capsules daily; 5 with breakfast and 5 with lunch or dinner.
Warnings
Note: Pregnant or lactating women should consult a health care professional before taking this product.
Keep out of reach of children.
Allergens and what it does not contain
GF Gluten free
Storage
To preserve quality and freshness, store bottle with cap tightly closed in a cool, dry place.

Source: label statements in DSLD label 60862.

What else is on the label?

Other ingredients: Gelatin, Microcrystalline Cellulose, Magnesium Stearate, Stearic Acid, Ethyl Vanillin.

How many labels does Forward have?

One label is on file, entered on June 24, 2016.

  1. Label 60862 (current) Entered June 24, 2016 · on the market · 300 capsules · UPC 6 78829 21254 8

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Healthy Directions (distributor), Bethesda, MD. All Dr. Whitaker products.

Where next?