PlainVitamins

A & D 10,000/400 IU From Fish Liver Oil

by NOW · softgel capsule · 100 softgels

  • Off the market since September 2011 (NIH)
  • UPC 7 33739 00350 8
  • DSLD label 11858
  • Serving 1 softgel

A & D 10,000/400 IU From Fish Liver Oil by NOW lists 3 ingredients, 3 with an amount per serving of 1 softgel, such as 10,000 IU of vitamin A, 400 IU (10 mcg) of vitamin D and 20 mg of fish liver oil. Its current label entered the NIH Dietary Supplement Label Database on August 24, 2012.

What is in A & D 10,000/400 IU From Fish Liver Oil?

Each row as the label prints it, per serving of 1 softgel. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

A & D 10,000/400 IU From Fish Liver Oil: Supplement Facts rows against the market (DSLD label 11858, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin A10,000 IU200%Vitamin A in A & D 10,000/400 IU From Fish Liver Oil against 5,772 products10,000 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.10,000 IU

Higher than 82% of 5,772 products listing vitamin A (median 4,000 IU).

Vitamin D400 IU (10 mcg)100%Vitamin D in A & D 10,000/400 IU From Fish Liver Oil against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Fish Liver Oil20 mgFish Liver oil in A & D 10,000/400 IU From Fish Liver Oil against 123 products0.02 g per serving; the middle half of products list 0.463 g to 2.3 g, the median 1 g.0.02 g

98% of 123 products listing fish liver oil give more (median 1 g).

Source: NIH ODS Dietary Supplement Label Database, label 11858 (entered August 24, 2012), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 98% of the 123 products that print an amount of fish liver oil list more than its 0.02 g of fish liver oil (median 1 g).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
SUGGESTED USAGE: As a dietary supplement, take one softgel daily, preferably with meals.
Warnings
Warning: This product is not intended for pregnant or lactating women.
Do not exceed one softgel daily without the advice of a physician.
Allergens and what it does not contain
Contains no yeast, wheat, gluten, sugar, salt, starch, corn, milk or preservatives.

Source: label statements in DSLD label 11858.

What else is on the label?

Other ingredients: Soybean Oil, Gelatin, Glycerin, Water.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): QUALITY ASSURED SINCE 1968.

How many labels does A & D 10,000/400 IU From Fish Liver Oil have?

One label is on file, entered on August 24, 2012.

  1. Label 11858 (current) Entered August 24, 2012 · off the market September 1, 2011 · 100 softgels · UPC 7 33739 00350 8

DSLD also links this label to: A & D 10,000/400 IU (image difference, same product), A & D 10,000/400 IU (image difference, same product), A & D 10,000/400 IU (image difference, same product), A & D 10,000/400 IU (image difference, same product), A&d 10,000/400 IU (image difference, same product), A&d 10,000 IU/400 IU (image difference, same product), A&d 10,000 IU/400 IU (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names NOW FOODS (manufacturer), BLOOMINGDALE, IL. All NOW products.

Where next?