Comparison

Whole Food Based Multiple and Kid's Stuff

Whole Food Based Multiple (Bluebonnet Super Earth Rainforest Animalz) lists 24 distinct ingredients and Kid's Stuff (Vitabase) 23 (rows of one ingredient counted once); 23 are on both labels. On the site's similarity measure, which compares ingredient lists (1 for the same list, rarer ingredients counting for more; amounts are not part of it), the two formulas score 0.94.

Amount per serving (and % of the Daily Value)
IngredientWhole Food Based MultipleKid's Stuff
Carbohydrate2 g1 g
Vitamin C100 mg (111%)50 mg (56%)
Calcium50 mg (4%)10 mg (under 1%)
Vitamin B62 mg (118%)2 mg (118%)
Sugar2 g1 g
Vitamin D10 mcg (50%)10 mcg (50%)
Magnesium20 mg (5%)10 mg (2%)
Vitamin B128 mcg (333%)6 mcg (250%)
Zinc3 mg (27%)2 mg (18%)
Niacin20 mg (125%)10 mg (63%)
Vitamin E30 IU15 IU
Potassium5 mg (under 1%)2 mg (under 1%)
Folate200 mcg10 mcg
Vitamin A5,000 IU5,000 IU
Pantothenic Acid (Vitamin B5)10 mg (200%)10 mg (200%)
Riboflavin1.7 mg (131%)2 mg (154%)
Thiamin1.5 mg (125%)2 mg (167%)
Biotin160 mcg (533%)10 mcg (33%)
Iron5 mg (28%)4 mg (22%)
Manganese0.5 mg (22%)2 mg (87%)
Iodine75 mcg (50%)75 mcg (50%)
Choline0.01 mg (under 1%)1 mg (under 1%)
Inositol5 mg1 mg
Flavonoid25 mg

Amounts are per serving as DSLD gives them: Whole Food Based Multiple, 2 animal shaped chewables; Kid's Stuff, 1 tablet. Current labels entered October 2012 and March 2012. Percentages of the Daily Value from 21 CFR 101.9. Source: NIH ODS Dietary Supplement Label Database.

Each product on its own