PlainVitamins

START! Multi-Vitamin + Heart

by Botanic Choice · capsule · 30 vege capsules

  • On the market (NIH)
  • DSLD label 200048
  • Serving 1 vege capsule

START! Multi-Vitamin + Heart by Botanic Choice lists 16 ingredients, 16 with an amount per serving of 1 vege capsule, such as 2,333 IU of vitamin A, 75 mg of vitamin C, 600 IU (15 mcg) of vitamin D3 and 22.4 IU of vitamin E. Its current label entered the NIH Dietary Supplement Label Database on February 25, 2019.

What is in START! Multi-Vitamin + Heart?

Each row as the label prints it, per serving of 1 vege capsule. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

START! Multi-Vitamin + Heart: Supplement Facts rows against the market (DSLD label 200048, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-Carotene, Vitamin A AcetateVitamin A (Form: as Vitamin A Acetate, and Beta Carotene)2,333 IU47%Vitamin A in START! Multi-Vitamin + Heart against 5,772 products2,333 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.2,333 IU

71% of 5,772 products listing vitamin A give more (median 4,000 IU).

Vitamin Cas Ascorbic Acid75 mg125%Vitamin C in START! Multi-Vitamin + Heart against 18,583 products75 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg75 mg

62% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin D3as Cholecalciferol600 IU (15 mcg)150%Vitamin D in START! Multi-Vitamin + Heart against 14,175 products15 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg15 mcg

50% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin Eas D-Alpha-Tocopheryl SuccinateVitamin E (Form: as D-Alpha Tocopheryl Succinate)22.4 IU75%Vitamin E in START! Multi-Vitamin + Heart against 6,459 products22.4 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.22.4 IU

70% of 6,459 products listing vitamin E give more (median 30 IU).

Vitamin Kas PhytonadioneVitamin K (Form: as Phytonadione)90 mcg113%Vitamin K in START! Multi-Vitamin + Heart against 4,607 products90 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg90 mcg

Higher than 64% of 4,607 products listing vitamin K (median 80 mcg).

Thiamineas Thiamine Hydrochloride, Vitamin B1Thiamin (Form: as Thiamine HCl) (Alt. Name: Vitamin B-1)1.1 mg73%Thiamin in START! Multi-Vitamin + Heart against 9,830 products1.1 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg1.1 mg

82% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B21.1 mg65%Riboflavin in START! Multi-Vitamin + Heart against 9,824 products1.1 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg1.1 mg

83% of 9,824 products listing riboflavin give more (median 4 mg).

Niacinas Niacin, Vitamin B3Niacin (Form: Vitamin B-3, as Niacin)14 mg70%Niacin in START! Multi-Vitamin + Heart against 12,413 products14 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg14 mg

74% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxine HydrochlorideVitamin B-6 (Form: as Pyridoxine HCl)1.5 mg75%Vitamin B6 in START! Multi-Vitamin + Heart against 15,277 products1.5 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg1.5 mg

86% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folateas Folic Acid400 mcg100%Folate in START! Multi-Vitamin + Heart against 7,022 products400 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.400 mcg

24% of 7,022 products listing folate give more (median 400 mcg).

Vitamin B12as CyanocobalaminVitamin B-12 (Form: as Cyanocobalamin)2.4 mcg40%Vitamin B12 in START! Multi-Vitamin + Heart against 14,425 products2.4 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg2.4 mcg

91% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin30 mcg10%Biotin in START! Multi-Vitamin + Heart against 9,447 products30 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg30 mcg

83% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas D-Calcium PantothenatePantothenic Acid (Form: as D-Calcium Pantothenate)5 mg50%Pantothenic Acid (Vitamin B5) in START! Multi-Vitamin + Heart against 10,060 products5 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg5 mg

77% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Magnesiumas Magnesium OxideMagnesium (Form: as Magnesium Oxide)320 mg80%Magnesium in START! Multi-Vitamin + Heart against 14,003 products320 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg320 mg

Higher than 90% of 14,003 products listing magnesium (median 86 mg).

Zincas Zinc OxideZinc (Form: as Zinc Oxide)6.8 mg45%Zinc in START! Multi-Vitamin + Heart against 13,186 products6.8 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg6.8 mg

69% of 13,186 products listing zinc give more (median 11 mg).

Coenzyme Q10as UbidicarenoneCoenzyme Q10 (Form: as Ubidicarenone)30 mgCoenzyme Q-10 in START! Multi-Vitamin + Heart against 2,922 products30 mg per serving; the middle half of products list 30 mg to 100 mg, the median 60 mg.30 mg

67% of 2,922 products listing coenzyme Q-10 give more (median 60 mg).

Source: NIH ODS Dietary Supplement Label Database, label 200048 (entered February 25, 2019), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 91% of the 14,425 products that print an amount of vitamin B12 list more than its 2.4 mcg of vitamin B12 (median 36 mcg).
  • 83% of the 9,447 products that print an amount of biotin list more than its 30 mcg of biotin (median 200 mcg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with START! Multi-Vitamin + Heart's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested use: Take 1 vege capsule once daily, as a dietary supplement, or as directed by a physician.
Warnings
Warning: If you are taking any medications or are pregnant or nursing do not use prior to consulting a physician.
For your protection, this container has an outer safety seal. (Do not accept if missing or broken.)
Keep out of reach of children
Allergens and what it does not contain
Gluten free Non GMO
Storage
Store in a dry, cool place.

Source: label statements in DSLD label 200048.

What else is on the label?

Other ingredients: Vegetable Cellulose, Rice Flour, Magnesium Stearate, modified Cornstarch, Acacia, Sucrose, modified Food Starch, Hydroxypropyl Methylcellulose, Sodium Ascorbate, Medium Chain Triglycerides, Corn Starch, DL-Alpha-Tocopherol, Silicon Dioxide, Maltodextrin.

How many labels does START! Multi-Vitamin + Heart have?

One label is on file, entered on February 25, 2019.

  1. Label 200048 (current) Entered February 25, 2019 · on the market · 30 vege capsules

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Indiana Botanic Gardens, Inc. (distributor), Hobart, IN. All Botanic Choice products.

Where next?