PlainVitamins

Pure Omega HP

by Integrative Therapeutics · softgel capsule · 120 softgels

  • On the market (NIH)
  • UPC 8 71791 10759 5
  • DSLD label 288702
  • Serving 1 softgel
  • 120 servings

Pure Omega HP by Integrative Therapeutics lists 5 ingredients, 5 with an amount per serving of 1 softgel, such as 1.14 mg of purified fish oil, beside 5 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on July 18, 2023.

What is in Pure Omega HP?

Each row as the label prints it, per serving of 1 softgel. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Pure Omega HP: Supplement Facts rows against the market (DSLD label 288702, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories10 Calories
Total Fat1 g1%Fat (unspecified) in Pure Omega HP against 11,965 products1 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.1 g

56% of 11,965 products listing fat (unspecified) give more (median 1.5 g).

Saturated Fat0 g0%
Trans Fat0 g
Polyunsaturated Fat0.5 gPolyunsaturated Fat in Pure Omega HP against 1,759 products0.5 g per serving; the middle half of products list 0.5 g to 2 g, the median 1 g.0.5 g

74% of 1,759 products listing polyunsaturated fat give more (median 1 g).

Monounsaturated Fat0 g
purified Fish Oil1.14 mg

This amount is far outside what other labels list for fish oil, or disagrees with the label's own %DV: possibly a unit or transcription slip in the database. Check the label image on DSLD.

Total Omega-3 Fatty Acidsas Triglycerides575 mgOmega-3 in Pure Omega HP against 2,714 products575 mg per serving; the middle half of products list 230 mg to 1,000 mg, the median 500 mg.575 mg

Higher than 54% of 2,714 products listing omega-3 (median 500 mg).

Eicosapentaenoic Acid375 mgEPA (Eicosapentaenoic Acid) in Pure Omega HP against 3,134 products375 mg per serving; the middle half of products list 120 mg to 590 mg, the median 300 mg.375 mg

Higher than 63% of 3,134 products listing EPA (eicosapentaenoic acid) (median 300 mg).

Docosahexaenoic Acid125 mgDHA in Pure Omega HP against 3,627 products125 mg per serving; the middle half of products list 104 mg to 400 mg, the median 232 mg.125 mg

69% of 3,627 products listing DHA give more (median 232 mg).

Other Omega-3 Fatty Acids75 mg

Source: NIH ODS Dietary Supplement Label Database, label 288702 (entered July 18, 2023), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Pure Omega HP's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Recommendation: Adults swallow 1 softgel daily, or as recommended by a healthcare professional. Do not chew.
Warnings
Keep out of reach of children.
Safety sealed with inner seal. Do not use if seal is broken or missing.
Contains fish (anchovy, herring, mackerel, sardine, tuna).
If you are pregnant, nursing, or taking any medications, consult a healthcare professional before use.
Allergens and what it does not contain
Contains no salt, wheat, gluten, dairy, or artificial colors.
Storage
Keep tightly closed. Store at room temperature. Avoid excessive heat and direct sunlight.

Source: label statements in DSLD label 288702.

What else is on the label?

Other ingredients: Gelatin, Glycerin, Mixed Tocopherols, Natural flavor, Sunflower Oil, Rosemary extract, Ascorbyl Palmitate.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Quality Global Sourcing Bottled & Tested in the USA.

How many labels does Pure Omega HP have?

4 labels are on file under this name since September 22, 2016: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 288702 (current) Entered July 18, 2023 · on the market · 120 softgels · UPC 8 71791 10759 5
  2. Label 222865 Entered June 24, 2020 · off the market April 4, 2022 · 120 softgels · UPC 8 71791 10759 5
  3. Label 184825 Entered April 25, 2019 · off the market January 15, 2020 · 120 softgels · UPC 8 71791 10759 5
  4. Label 64932 Entered September 22, 2016 · off the market June 21, 2018 · 120 softgels · UPC 8 71791 10759 5

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Integrative Therapeutics, LLC (distributor), Green Bay, WI. All Integrative Therapeutics products.

Where next?