PlainVitamins

Proto Whey Cookies & Creme

by Power Crunch · powder · 5.3 lbs

  • On the market (NIH)
  • UPC 6 44225 50005 3
  • DSLD label 180244
  • Serving 37 g (2 scoops)
  • 65 servings

Proto Whey Cookies & Creme by Power Crunch lists 7 ingredients, 7 with an amount per serving of 37 g, such as 330 mg of potassium, 50 IU of vitamin A, 0 mg of vitamin C and 135 mg of calcium, beside 9 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on August 31, 2018.

What is in Proto Whey Cookies & Creme?

Each row as the label prints it, per serving of 37 g. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Proto Whey Cookies & Creme: Supplement Facts rows against the market (DSLD label 180244, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories150 Calories
Calories from Fat30 Calories
Total Fat4 g6%Fat (unspecified) in Proto Whey Cookies & Creme against 11,965 products4 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.4 g

Higher than 84% of 11,965 products listing fat (unspecified) (median 1.5 g).

Saturated Fat3 g15%Saturated fat in Proto Whey Cookies & Creme against 5,234 products3 g per serving; the middle half of products list 0.5 g to 1.5 g, the median 1 g.3 g

Higher than 85% of 5,234 products listing saturated fat (median 1 g).

Trans Fat0 g
Cholesterol35 mg12%Cholesterol in Proto Whey Cookies & Creme against 5,275 products35 mg per serving; the middle half of products list 5 mg to 45 mg, the median 15 mg.35 mg

Higher than 69% of 5,275 products listing cholesterol (median 15 mg).

Sodium220 mg9%Sodium in Proto Whey Cookies & Creme against 14,514 products220 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.220 mg

Higher than 85% of 14,514 products listing sodium (median 55 mg).

Potassium330 mg9%Potassium in Proto Whey Cookies & Creme against 11,614 products330 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg330 mg

Higher than 90% of 11,614 products listing potassium (median 99 mg).

Total Carbohydrates8 g3%Carbohydrate in Proto Whey Cookies & Creme against 21,979 products8 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.8 g

Higher than 82% of 21,979 products listing carbohydrate (median 3 g).

Dietary Fiber3 g12%Fiber in Proto Whey Cookies & Creme against 6,987 products3 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.3 g

Higher than 63% of 6,987 products listing fiber (median 2 g).

Sugar3 gSugar in Proto Whey Cookies & Creme against 11,807 products3 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.3 g

Higher than 53% of 11,807 products listing sugar (median 2 g).

Protein20 g40%Protein in Proto Whey Cookies & Creme against 8,985 products20 g per serving; the middle half of products list 2 g to 24 g, the median 16 g.20 g

Higher than 56% of 8,985 products listing protein (median 16 g).

Vitamin A50 IU2%Vitamin A in Proto Whey Cookies & Creme against 5,772 products50 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.50 IU

98% of 5,772 products listing vitamin A give more (median 4,000 IU).

Vitamin C0 mg0%
Calcium135 mg15%Calcium in Proto Whey Cookies & Creme against 17,831 products135 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg135 mg

Higher than 56% of 17,831 products listing calcium (median 115 mg).

Iron0.5 mg2%Iron in Proto Whey Cookies & Creme against 6,910 products0.5 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg0.5 mg

89% of 6,910 products listing iron give more (median 5 mg).

Phosphorus110 mg10%Phosphorus in Proto Whey Cookies & Creme against 3,786 products110 mg per serving; the middle half of products list 45 mg to 200 mg, the median 90 mg.DV 1,250 mgUL 4,000 mg110 mg

Higher than 60% of 3,786 products listing phosphorus (median 90 mg).

Magnesium16 mg4%Magnesium in Proto Whey Cookies & Creme against 14,003 products16 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg16 mg

87% of 14,003 products listing magnesium give more (median 86 mg).

Source: NIH ODS Dietary Supplement Label Database, label 180244 (entered August 31, 2018), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 98% of the 5,772 products that print an amount of vitamin A list more than its 50 IU of vitamin A (median 4,000 IU).
  • 89% of the 6,910 products that print an amount of iron list more than its 0.5 mg of iron (median 5 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: Add 2 scoops (37g) Proto Whey to 3/4 cup (6 oz) cold water and shake or stir. Proto Whey is designed for use as a primary source of protein and may be used at any time of the day. It may be consumed alone or with carbohydrate foods, depending on individual caloric needs. This product is accurately packed by weight. Some settling may occur during shipping. To loosen the powder prior to use, simply shake or roll the jar.
Warnings
Contains: Milk, Wheat, and Soy (from lecithin).
Allergens and what it does not contain
Whole proteins, including whey isolates, concentrates, caseins, soy, and blends are large proteins and naturally contain little to no Micro Peptides, and no di and tripeptides.

Source: label statements in DSLD label 180244.

What else is on the label?

Other ingredients: Proto Whey, Maltodextrin, Natural and Artificial flavors, MCTs, SoftPsil, Fructose, Chocolate Cookie Bits, Soy Lecithin, Salt, Sucralose.

How many labels does Proto Whey Cookies & Creme have?

2 labels are on file under this name since August 31, 2018: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 180244 (current) Entered August 31, 2018 · on the market · 5.3 lbs · UPC 6 44225 50005 3
  2. Label 180221 Entered August 31, 2018 · on the market · 2.1 lbs · UPC 6 44225 20005 2

DSLD also links this label to: Proto Whey Double Chocolate (flavor difference), Proto Whey Vanilla Creme (flavor difference), Proto Whey Cafe Mocha (flavor difference).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Bionutritional Research Group (manufacturer), Irvine, CA. All Power Crunch products.

Where next?