PlainVitamins

Multiple Choice

by Sundown Naturalist · tablet or pill · 90 tablets

  • On the market (NIH)
  • UPC 0 30768 00053 0
  • DSLD label 63501
  • Serving 1 tablet

Multiple Choice by Sundown Naturalist lists 12 ingredients, 12 with an amount per serving of 1 tablet, such as 3,000 IU of vitamin A, 60 mg of vitamin C, 400 IU (10 mcg) of vitamin D and 30 IU of vitamin E. Its current label entered the NIH Dietary Supplement Label Database on August 24, 2016.

What is in Multiple Choice?

Each row as the label prints it, per serving of 1 tablet. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Multiple Choice: Supplement Facts rows against the market (DSLD label 63501, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-Carotene, Retinyl AcetateVitamin A (Form: as Retinyl Acetate, and Beta-Carotene)3,000 IU60%Vitamin A in Multiple Choice against 5,772 products3,000 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.3,000 IU

56% of 5,772 products listing vitamin A give more (median 4,000 IU).

Vitamin Cas Ascorbic Acid60 mg100%Vitamin C in Multiple Choice against 18,583 products60 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg60 mg

65% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Das Cholecalciferol, Vitamin D3Vitamin D (Form: as D3 (Alt. Name: Cholecalciferol))400 IU (10 mcg)100%Vitamin D in Multiple Choice against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin Eas DL-Alpha-Tocopheryl AcetateVitamin E (Form: as DL-Alpha Tocopheryl Acetate)30 IU100%Vitamin E in Multiple Choice against 6,459 products30 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.30 IU

44% of 6,459 products listing vitamin E give more (median 30 IU).

Thiamineas Thiamine Mononitrate, Vitamin B1Thiamin (Form: as Thiamin Mononitrate) (Alt. Name: B-1)1.5 mg100%Thiamin in Multiple Choice against 9,830 products1.5 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg1.5 mg

66% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavinas Vitamin B21.7 mg100%Riboflavin in Multiple Choice against 9,824 products1.7 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg1.7 mg

64% of 9,824 products listing riboflavin give more (median 4 mg).

Niacinas NiacinamideNiacin (Form: as Niacinamide)20 mg100%Niacin in Multiple Choice against 12,413 products20 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg20 mg

46% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxine HydrochlorideVitamin B-6 (Form: as Pyridoxine Hydrochloride)2 mg100%Vitamin B6 in Multiple Choice against 15,277 products2 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg2 mg

69% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folic Acid400 mcg100%Folate in Multiple Choice against 7,022 products400 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.400 mcg

24% of 7,022 products listing folate give more (median 400 mcg).

Vitamin B12as CyanocobalaminVitamin B-12 (Form: as Cyanocobalamin)6 mcg100%Vitamin B12 in Multiple Choice against 14,425 products6 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg6 mcg

74% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Pantothenic Acidas D-Calcium PantothenatePantothenic Acid (Form: as D-Calcium Pantothenate)10 mg100%Pantothenic Acid (Vitamin B5) in Multiple Choice against 10,060 products10 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg10 mg

52% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Calciumas Calcium Carbonate, Calcium D-Pantothenate, Dicalcium PhosphateCalcium (Form: as Calcium Carbonate, Dicalcium Phosphate, and D-Calcium Pantothenate)45 mg4%Calcium in Multiple Choice against 17,831 products45 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg45 mg

78% of 17,831 products listing calcium give more (median 115 mg).

Source: NIH ODS Dietary Supplement Label Database, label 63501 (entered August 24, 2016), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
DIRECTIONS: FOR ADULTS, TAKE ONE (1) TABLET DAILY, PREFERABLY WITH A MEAL.
Warnings
WARNING: If you are pregnant, nursing, taking any medications, planning any medical or surgical procedure or have any medical condition, consult your doctor before use.
Discontinue use and consult your doctor if any adverse reactions occur.
KEEP OUT OF REACH OF CHILDREN.
TAMPER RESISTANT: DO NOT USE IF SEAL UNDER CAP IS BROKEN OR MISSING.
Contains fish (cod, pollock, haddock, hake, cusk, redfish, sole, flounder) ingredients.
Allergens and what it does not contain
No yeast, wheat, gluten, milk or milk derivatives, lactose, sugar, preservatives, soy, artificial flavor, sodium.
Storage
STORE AT ROOM TEMPERATURE AND AVOID EXCESSIVE HEAT.

Source: label statements in DSLD label 63501.

What else is on the label?

Other ingredients: Cellulose, Gelatin, Croscarmellose, Contains <2% of:.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): 100% QUALITY ASSURANCE LABORATORY TESTED.

How many labels does Multiple Choice have?

One label is on file, entered on August 24, 2016.

  1. Label 63501 (current) Entered August 24, 2016 · on the market · 90 tablets · UPC 0 30768 00053 0

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Rexall Sundown, Inc. (manufacturer), Boca Raton, FL. All Sundown Naturalist products.

Where next?