PlainVitamins

Morning Program

by Natures Plus · capsule · 28 capsules

  • On the market (NIH)
  • UPC 0 97467 01116 8
  • DSLD label 249554
  • Serving 4 capsules
  • 7 servings

Morning Program by Natures Plus lists 14 ingredients, 8 with an amount per serving of 4 capsules, such as 5,000 IU of vitamin A, 60 mg of vitamin C, 30 IU of vitamin E and 30 mg of calcium; 6 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on June 23, 2021.

What is in Morning Program?

Each row as the label prints it, per serving of 4 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Morning Program: Supplement Facts rows against the market (DSLD label 249554, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-CaroteneVitamin A (Form: from natural Beta Carotene)5,000 IU100%Vitamin A in Morning Program against 5,772 products5,000 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.5,000 IU

Higher than 55% of 5,772 products listing vitamin A (median 4,000 IU).

Vitamin Cas organic Amla (Phyllanthus emblica) berry extractVitamin C (Form: from organic Amla (Phyllanthus emblica) berry extract PlantPart: berry Genus: Phyllanthus Species: emblica)60 mg100%Vitamin C in Morning Program against 18,583 products60 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg60 mg

65% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Eas organic Annatto seed extractVitamin E (Form: from organic Annatto seed extract PlantPart: seed )30 IU100%Vitamin E in Morning Program against 6,459 products30 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.30 IU

44% of 6,459 products listing vitamin E give more (median 30 IU).

Calciumas organic Algas calcareasCalcium (Form: from organic Algas calcareas Genus: Algas Species: calcareas)30 mg3%Calcium in Morning Program against 17,831 products30 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg30 mg

84% of 17,831 products listing calcium give more (median 115 mg).

Magnesiumas organic Algas calcareasMagnesium (Form: from organic Algas calcareas Genus: Algas Species: calcareas)2.5 mg1%Magnesium in Morning Program against 14,003 products2.5 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg2.5 mg

98% of 14,003 products listing magnesium give more (median 86 mg).

organic Goldenseal (Hydrastis canadensis) organic powder550 mgGoldenseal in Morning Program against 308 products550 mg per serving; the middle half of products list 40 mg to 385 mg, the median 100 mg.550 mg

Higher than 87% of 308 products listing goldenseal (median 100 mg).

organic Cranberry (Vaccinium marcrocarpon) organic powder fruit extractas Anthocyaninsorganic Cranberry (Vaccinium marcrocarpon) organic powder fruit extract (Form: standardized 0.6% Anthocyanins Note: 1.2 mg) PlantPart: fruit Genus: Vaccinium Species: macrocarpon200 mgCranberry in Morning Program against 1,064 products200 mg per serving; the middle half of products list 97.5 mg to 500 mg, the median 250 mg.200 mg

54% of 1,064 products listing cranberry give more (median 250 mg).

organic Candida-Defense Support Blend100 mg
organic Celery seed (Apium graveolens) powderin the blend, no amount given
organic Parsley leaf (Petroselenum crispum) powderin the blend, no amount given
organic Dandelion leaf (Taraxacum officinale) powderin the blend, no amount given
organic Rhubarb root (Rheum palmatum) powderin the blend, no amount given
organic Garlic bulb (Allium sativum) powderin the blend, no amount given
organic Clove stem and flower bud (Syzygium aromaticum) powderin the blend, no amount given
Lactobacillus acidophilusLactobacillus acidophilus Note: 1 billion viable cells at time of manufacture72 mgLactobacillus acidophilus in Morning Program against 309 products72 mg per serving; the middle half of products list 6 mg to 54 mg, the median 20 mg.72 mg

Higher than 76% of 309 products listing lactobacillus acidophilus (median 20 mg).

Source: NIH ODS Dietary Supplement Label Database, label 249554 (entered June 23, 2021), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 98% of the 14,003 products that print an amount of magnesium list more than its 2.5 mg of magnesium (median 86 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Read and follow all directions on package insert. 1 Morning Program: Directions: Take 4 capsules each morning
Warnings
Notice: This product contains rhubarb. Do not use if you have or develop diarrhea, loose stools, or abdominal pain because rhubarb may worsen these conditions. Read and follow instructions carefully. Not for prolonged use. Do not exceed recommended serving.
Warning: Do not use these products if you are pregnant or nursing. Consult your health care practitioner before using this or any other cleansing product if you are trying to become pregnant, taking medication or have a medical condition.
Keep out of reach of children.
Allergens and what it does not contain
Gluten Free. Free from artificial colors and preservatives. Free from the common allergens yeast, wheat, soy and milk.
Storage
Keep tightly closed in a cool, dry place.

Source: label statements in DSLD label 249554.

What else is on the label?

Other ingredients: Pullulan, organic Brown Rice syrup solids, Maltodextrin, organic Carnauba Wax.

How many labels does Morning Program have?

8 labels are on file under this name since August 24, 2012: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 249554 (current) Entered June 23, 2021 · on the market · 28 capsules · UPC 0 97467 01116 8
  2. Label 223341 Entered June 24, 2020 · off the market February 28, 2022 · 30 vegetarian capsules · UPC 0 97467 01110 6
  3. Label 200037 Entered April 25, 2019 · off the market March 17, 2021 · 28 capsules · UPC 0 97467 01116 8
  4. Label 68949 Entered December 23, 2016 · off the market February 28, 2022 · 12 tablets
  5. Label 31549 Entered March 25, 2014 · off the market June 11, 2018 · 28 capsules · UPC 0 97467 01116 8
  6. Label 19777 Entered March 25, 2013 · off the market February 28, 2022 · 12 tablets · UPC 0 97467 01118 2
  7. Label 19772 Entered March 25, 2013 · off the market March 10, 2014 · 28 capsules · UPC 0 97467 01116 8
  8. Label 12541 Entered August 24, 2012 · off the market February 20, 2020 · 30 vegetarian capsules · UPC 0 97467 01110 6

DSLD also links this label to: Evening Program (bundle set).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Natural Organics Laboratories, Inc. makers of Nature's Plus (manufacturer), Amityville, New York. All Natures Plus products.

Where next?