PlainVitamins

Kids' Multivitamin

by Amazon Basics · gummy or jelly · 380 Gummy(ies)

  • On the market (NIH)
  • UPC 1 95515 03346 6
  • DSLD label 318720
  • Serving 1 gummy (children 2-3 years of age)
  • 190 servings

Kids' Multivitamin by Amazon Basics lists 13 ingredients, 13 with an amount per serving of 1 gummy, such as 360 mcg of vitamin A, 30 mg of vitamin C, 20 mcg (800 IU) of vitamin D and 7.7 mg of vitamin E, beside 4 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on September 25, 2024.

What is in Kids' Multivitamin?

Each row as the label prints it, per serving of 1 gummy. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Kids' Multivitamin: Supplement Facts rows against the market (DSLD label 318720, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories15 Calories
Total Carbohydrates4 g1%Carbohydrate in Kids' Multivitamin against 21,979 products4 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.4 g

Higher than 53% of 21,979 products listing carbohydrate (median 3 g).

Total Sugars2 gSugar in Kids' Multivitamin against 11,807 products2 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.2 g

48% of 11,807 products listing sugar give more (median 2 g).

Added Sugars2 g4%
Vitamin Aas Retinyl Palmitate360 mcg40%
Vitamin Cas Ascorbic Acid30 mg33%Vitamin C in Kids' Multivitamin against 18,583 products30 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg30 mg

83% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Das Cholecalciferol20 mcg (800 IU)100%Vitamin D in Kids' Multivitamin against 14,175 products20 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg20 mcg

Higher than 51% of 14,175 products listing vitamin D (median 15 mcg).

Vitamin Eas DL-Alpha-Tocopheryl Acetate7.7 mg51%
Vitamin B6as Pyridoxine Hydrochloride1 mg59%Vitamin B6 in Kids' Multivitamin against 15,277 products1 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg1 mg

88% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folateas Folic Acid200 mcg DFE50%
Folic Acid120 mcg
Vitamin B12as Cyanocobalamin4.3 mcg179%Vitamin B12 in Kids' Multivitamin against 14,425 products4.3 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg4.3 mcg

86% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin30 mcg100%Biotin in Kids' Multivitamin against 9,447 products30 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg30 mcg

83% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas Calcium D-Pantothenate3 mg60%Pantothenic Acid (Vitamin B5) in Kids' Multivitamin against 10,060 products3 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg3 mg

88% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Iodineas Potassium Iodide40 mcg27%Iodine in Kids' Multivitamin against 6,382 products40 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg40 mcg

87% of 6,382 products listing iodine give more (median 150 mcg).

Zincas Zinc Citrate2.4 mg22%Zinc in Kids' Multivitamin against 13,186 products2.4 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg2.4 mg

90% of 13,186 products listing zinc give more (median 11 mg).

Sodium20 mg1%Sodium in Kids' Multivitamin against 14,514 products20 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.20 mg

67% of 14,514 products listing sodium give more (median 55 mg).

Inositol17 mcgInositol in Kids' Multivitamin against 4,042 products0.017 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.0.017 mg

97% of 4,042 products listing inositol give more (median 30 mg).

Source: NIH ODS Dietary Supplement Label Database, label 318720 (entered September 25, 2024), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 88% of the 15,277 products that print an amount of vitamin B6 list more than its 1 mg of vitamin B6 (median 6 mg).
  • 83% of the 9,447 products that print an amount of biotin list more than its 30 mcg of biotin (median 200 mcg).
  • 88% of the 10,060 products that print an amount of pantothenic acid (vitamin B5) list more than its 3 mg of pantothenic acid (vitamin B5) (median 12 mg).
  • 97% of the 4,042 products that print an amount of inositol list more than its 0.017 mg of inositol (median 30 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: Children 2-3 years of age, chew one (1) gummy per day, under adult supervision. Children 4 years of age and older chew two (2) gummies per day, under adult supervision. Chew completely before swallowing.
Warnings
Keep out of the reach of children. This product requires adult supervision and should not be given to children under 2 years of age. Gummies can be a choking hazard.
Safety-sealed. For your protection, do not use if printed seal under cap is cut, torn, or missing.
Warning: Do not exceed recommended dosage. Inform your physician of this product's biotin content before any lab test.
If your child has a medical condition or is taking any prescription medications, consult a physician before use.
Allergens and what it does not contain
Vegetarian, gluten-free
Storage
Store in a cool, dry place.

Source: label statements in DSLD label 318720.

What else is on the label?

Other ingredients: Cane Sugar, Tapioca Syrup, Annatto Extract, Black Carrot Juice Concentrate, Citric Acid, Natural Flavors, Pectin, Sodium Citrate.

How many labels does Kids' Multivitamin have?

2 labels are on file under this name since September 25, 2024: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 318720 (current) Entered September 25, 2024 · on the market · 380 Gummy(ies) · UPC 1 95515 03346 6
  2. Label 318719 Entered September 25, 2024 · on the market · 190 Gummy(ies)

DSLD also links this label to: Kids' Multivitamin (image difference, same product), Kids' Multivitamin (package size difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Amazon.com Services LLC (distributor), Seattle, WA. All Amazon Basics products.

Where next?