PlainVitamins

Kids Attention! Softgels

by MRM · softgel capsule · 90 softgels

  • Off the market since September 2021 (NIH)
  • UPC 6 09492 63003 2
  • DSLD label 56303
  • Serving 1 softgel; amounts per 3 softgels
  • 30 servings

Kids Attention! Softgels by MRM lists 19 ingredients, 19 with an amount per serving of 3 softgels, such as 50 mg of magnesium, 15 IU of vitamin E, 50 mg of vitamin B6 and 800 mcg of folic acid. Its current label entered the NIH Dietary Supplement Label Database on February 23, 2016.

What is in Kids Attention! Softgels?

Each row as the label prints it, per serving of 3 softgels. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Kids Attention! Softgels: Supplement Facts rows against the market (DSLD label 56303, January 2026 release)
IngredientAmount% DVAmong products listing it
Magnesiumas Magnesium ChelateMagnesium (Form: as Magnesium Chelate)50 mg13%Magnesium in Kids Attention! Softgels against 14,003 products50 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg50 mg

59% of 14,003 products listing magnesium give more (median 86 mg). Per day at the most servings: 150 mg.

Vitamin Eas Mixed TocopherolsVitamin E (Form: as Mixed Tocopherols)15 IU50%Vitamin E in Kids Attention! Softgels against 6,459 products15 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.15 IU

75% of 6,459 products listing vitamin E give more (median 30 IU). Per day at the most servings: 45 IU.

Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine HCl)50 mg2,500%Vitamin B6 in Kids Attention! Softgels against 15,277 products50 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg50 mg

Higher than 87% of 15,277 products listing vitamin B6 (median 6 mg). Per day at the most servings: 150 mg. 1.5 times the adult UL a day.

Folic Acid800 mcg200%Folate in Kids Attention! Softgels against 7,022 products800 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.800 mcg

Higher than 81% of 7,022 products listing folate (median 400 mcg). Per day at the most servings: 2,400 mcg.

Vitamin B12as CyanocobalaminVitamin B12 (Form: as Cyanocobalamin)200 mcg3,333%Vitamin B12 in Kids Attention! Softgels against 14,425 products200 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg200 mcg

Higher than 74% of 14,425 products listing vitamin B12 (median 36 mcg). Per day at the most servings: 600 mcg.

Chromiumas Chromium AACChromium (Form: as Chromium AAC)200 mcg166%Chromium in Kids Attention! Softgels against 7,825 products200 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg200 mcg

Higher than 72% of 7,825 products listing chromium (median 100 mcg). Per day at the most servings: 600 mcg.

Marine OilMarine Oil Note: yielding500 mg
Docosahexaenoic Acid250 mgDHA in Kids Attention! Softgels against 3,627 products250 mg per serving; the middle half of products list 104 mg to 400 mg, the median 232 mg.250 mg

Higher than 55% of 3,627 products listing DHA (median 232 mg). Per day at the most servings: 750 mg.

Phosphatidyl complexPhosphatidyl complex Note: yielding138 mg
Ps20 mgPhosphatidylserine in Kids Attention! Softgels against 641 products20 mg per serving; the middle half of products list 50 mg to 150 mg, the median 100 mg.20 mg

85% of 641 products listing phosphatidylserine give more (median 100 mg). Per day at the most servings: 60 mg.

DMAE Bitartrate100 mgDeanol in Kids Attention! Softgels against 365 products100 mg per serving; the middle half of products list 50 mg to 150 mg, the median 100 mg.100 mg

29% of 365 products listing deanol give more (median 100 mg). Per day at the most servings: 300 mg.

Choline Bitartrate100 mg18%*Choline in Kids Attention! Softgels against 4,738 products100 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg100 mg

Higher than 72% of 4,738 products listing choline (median 40 mg). Per day at the most servings: 300 mg.

Inositol100 mgInositol in Kids Attention! Softgels against 4,042 products100 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.100 mg

Higher than 76% of 4,042 products listing inositol (median 30 mg). Per day at the most servings: 300 mg.

Grape seed extract50 mgGrape in Kids Attention! Softgels against 1,900 products50 mg per serving; the middle half of products list 25 mg to 100 mg, the median 50 mg.50 mg

48% of 1,900 products listing grape give more (median 50 mg). Per day at the most servings: 150 mg.

L-Glutamic Acid50 mgGlutamic Acid in Kids Attention! Softgels against 697 products50 mg per serving; the middle half of products list 25 mg to 364 mg, the median 80 mg.50 mg

55% of 697 products listing glutamic acid give more (median 80 mg). Per day at the most servings: 150 mg.

Alpha-Lipoic Acid25 mgAlpha Lipoic Acid in Kids Attention! Softgels against 2,407 products25 mg per serving; the middle half of products list 25 mg to 150 mg, the median 50 mg.25 mg

68% of 2,407 products listing alpha lipoic acid give more (median 50 mg). Per day at the most servings: 75 mg.

Betaine Anhydrousas Trimethylglycine25 mgBetaine Anhydrous in Kids Attention! Softgels against 860 products0.025 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.0.025 g

97% of 860 products listing betaine anhydrous give more (median 1.5 g). Per day at the most servings: 0.075 g.

L-Tyrosine20 mgTyrosine in Kids Attention! Softgels against 1,680 products20 mg per serving; the middle half of products list 150 mg to 989 mg, the median 500 mg.20 mg

97% of 1,680 products listing tyrosine give more (median 500 mg). Per day at the most servings: 60 mg.

Prickly Pear Cactus leaf extract20 mgPrickly Pear Cactus in Kids Attention! Softgels against 104 products20 mg per serving; the middle half of products list 100 mg to 1,000 mg, the median 500 mg.20 mg

96% of 104 products listing prickly pear cactus give more (median 500 mg). Per day at the most servings: 60 mg.

Gymnema sylvestre extract5 mgGymnema in Kids Attention! Softgels against 444 products5 mg per serving; the middle half of products list 67 mg to 323.33 mg, the median 200 mg.5 mg

97% of 444 products listing gymnema give more (median 200 mg). Per day at the most servings: 15 mg.

* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.

Source: NIH ODS Dietary Supplement Label Database, label 56303 (entered February 23, 2016), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • At 3 servings a day, the most its directions give, the label lists 150 mg of vitamin B6, 1.5 times the adult Tolerable Upper Intake Level.
  • 97% of the 860 products that print an amount of betaine anhydrous list more than its 0.025 g of betaine anhydrous (median 1.5 g).
  • 97% of the 1,680 products that print an amount of tyrosine list more than its 20 mg of L-tyrosine (filed by NIH under tyrosine) (median 500 mg).
  • 96% of the 104 products that print an amount of prickly pear cactus list more than its 20 mg of prickly pear cactus (median 500 mg).
  • 97% of the 444 products that print an amount of gymnema list more than its 5 mg of gymnema (median 200 mg).

The NIH database records 3 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Kids Attention! Softgels's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested Usage: For children aged 9 and up, take 1 softgel 3 times daily with meals, or as directed by your qualified healthcare provider.
Warnings
Contains soy derivatives and fish (tuna).
Allergens and what it does not contain
Contains NO added milk, egg, peanut, tree nut, shellsh, wheat, gluten or yeast ingredients.

Source: label statements in DSLD label 56303.

What else is on the label?

Other ingredients: Gelatin, Glycerin, Sesame oil, Bee's Wax, purified Water, Caramel color.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): PRODUCED IN A CERTIFIED FACILITY GMP GOOD MANUFACTURING PRACTICES.

How many labels does Kids Attention! Softgels have?

One label is on file, entered on February 23, 2016.

  1. Label 56303 (current) Entered February 23, 2016 · off the market September 20, 2021 · 90 softgels · UPC 6 09492 63003 2

DSLD also links this label to: Kids Attention! (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names MRM (manufacturer, distributor), Oceanside, CA. All MRM products.

Where next?