In Focus
by Purium Health Products Kids · powder · 1 fl. Oz.
- On the market (NIH)
- UPC 0 91401 72235 6
- DSLD label 255915
- Serving 1 ml (approx 30 drops)
- 30 servings
In Focus by Purium Health Products Kids lists 4 ingredients; 4 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on November 19, 2021.
What is in In Focus?
Each row as the label prints it, per serving of 1 ml. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).
| Ingredient | Amount | % DV | Among products listing it |
|---|---|---|---|
| Proprietary Blend | 420 mg | ||
| organic Eleuthero | in the blend, no amount given | ||
| organic Lemon Balm | in the blend, no amount given | ||
| Chamomile | in the blend, no amount given | ||
| organic Passion Flower | in the blend, no amount given |
Source: NIH ODS Dietary Supplement Label Database, label 255915 (entered November 19, 2021), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.
Is that a lot?
Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient; 4 ingredients sit inside a blend, so their amounts cannot be compared.
The NIH database records 2 to 3 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.
The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.
Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.
Which products have the closest formulas?
The products whose ingredient lists overlap most with In Focus's, rare ingredients counting for more.
- Melatonin-Free Bedtime Gummy Vitamins Cherry Peach FlavorL'il Critters 3 shared, 65% alike
- Melatonin-Free Sleep Tart Cherry Peach Flavorvitafusion 3 shared, 65% alike
- Tension ReleaseMegaFood 3 shared, 61% alike
- Herbal Sleep AidKirkman 3 shared, 59% alike
- Muscle Cramp/Tension FormulaPure Encapsulations 3 shared, 58% alike
- SerenityMikra 3 shared, 58% alike
Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.
What does the label say about taking it?
Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.
- Directions
- Suggested Use: Take 2-3 times per day or as needed in juice or water. 10-30 lbs. Use 10-20 drops 31-60 lbs. Use 20-40 drops 61-100 lbs. Use 40-60 drops Over 100 lbs. Use 60-90 drops Shake well before using.
- Warnings
- Warning: Do not take during pregnancy or while nursing.
- Keep out of reach of children. Please consult with a physician before giving to children with allergies or that are experiencing the flu or a fever.
- Please consult with a physician before giving to children with allergies or that are experiencing the flu or a fever.
- Storage
- Store in a cool, dry place.
Source: label statements in DSLD label 255915.
What else is on the label?
Other ingredients: organic Vegetable Glycerin, deionized Water.
Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): USDA Organic. Listed with: USDA Organic seal (a seal is the label's claim; the certifier's own list confirms it).
How many labels does In Focus have?
2 labels are on file under this name since May 24, 2017: other sizes, label designs and reformulations. The current one leads this page.
- Label 255915 (current) Entered November 19, 2021 · on the market · 1 fl. Oz. · UPC 0 91401 72235 6
- Label 73680 Entered May 24, 2017 · on the market · 1 fl. Oz. · UPC 7 64934 02234 6
Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).
Who makes it?
The label names Purium Health Products (distributor), Long Beach, CA. All Purium Health Products Kids products.