PlainVitamins

High Potency 50+

by Foods Plus · tablet or pill · 60 tablets

  • On the market (NIH)
  • UPC 7 17284 00600 9
  • DSLD label 72898
  • Serving 1 tablet

High Potency 50+ by Foods Plus lists 31 ingredients, 31 with an amount per serving of 1 tablet, such as 2,500 IU of vitamin A, 60 mg of vitamin C, 500 IU (12.5 mcg) of vitamin D and 50 IU of vitamin E. Its current label entered the NIH Dietary Supplement Label Database on April 25, 2017.

What is in High Potency 50+?

Each row as the label prints it, per serving of 1 tablet. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

High Potency 50+: Supplement Facts rows against the market (DSLD label 72898, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-Carotene, Retinyl AcetateVitamin A (Form: as Retinyl Acetate, and 40% Beta-Carotene)2,500 IU50%Vitamin A in High Potency 50+ against 5,772 products2,500 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.2,500 IU

59% of 5,772 products listing vitamin A give more (median 4,000 IU).

Vitamin Cas Ascorbic Acid60 mg100%Vitamin C in High Potency 50+ against 18,583 products60 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg60 mg

65% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Das CholecalciferolVitamin D (Form: as Cholecalciferol)500 IU (12.5 mcg)125%Vitamin D in High Potency 50+ against 14,175 products12.5 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg12.5 mcg

53% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin Eas DL-Alpha-Tocopheryl AcetateVitamin E (Form: as DL-Alpha-Tocopheryl Acetate)50 IU167%Vitamin E in High Potency 50+ against 6,459 products50 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.50 IU

Higher than 61% of 6,459 products listing vitamin E (median 30 IU).

Vitamin Kas PhytonadioneVitamin K (Form: as Phytonadione)30 mcg38%Vitamin K in High Potency 50+ against 4,607 products30 mcg per serving; the middle half of products list 35 mcg to 100 mcg, the median 80 mcg.DV 120 mcg30 mcg

76% of 4,607 products listing vitamin K give more (median 80 mcg).

Vitamin B1as Thiamine MononitrateVitamin B1 (Form: as Thiamin Mononitrate)1.5 mg100%Thiamin in High Potency 50+ against 9,830 products1.5 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg1.5 mg

66% of 9,830 products listing thiamin give more (median 5 mg).

Vitamin B2as Riboflavin1.7 mg100%Riboflavin in High Potency 50+ against 9,824 products1.7 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg1.7 mg

64% of 9,824 products listing riboflavin give more (median 4 mg).

Niacinas NiacinamideNiacin (Form: as Niacinamide)20 mg100%Niacin in High Potency 50+ against 12,413 products20 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg20 mg

46% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine HCl)3 mg150%Vitamin B6 in High Potency 50+ against 15,277 products3 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg3 mg

64% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folateas Folic Acid400 mcg100%Folate in High Potency 50+ against 7,022 products400 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.400 mcg

24% of 7,022 products listing folate give more (median 400 mcg).

Vitamin B12as CyanocobalaminVitamin B12 (Form: as Cyanocobalamin)25 mcg417%Vitamin B12 in High Potency 50+ against 14,425 products25 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg25 mcg

54% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin30 mcg10%Biotin in High Potency 50+ against 9,447 products30 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg30 mcg

83% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas D-Calcium PantothenatePantothenic Acid (Form: as D-Calcium Pantothenate)10 mg100%Pantothenic Acid (Vitamin B5) in High Potency 50+ against 10,060 products10 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg10 mg

52% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Calciumas Calcium Carbonate, Dicalcium PhosphateCalcium (Form: as Calcium Carbonate, and Dicalcium Phosphate)220 mg22%Calcium in High Potency 50+ against 17,831 products220 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg220 mg

Higher than 71% of 17,831 products listing calcium (median 115 mg).

Phosphorusas Dicalcium PhosphatePhosphorus (Form: as Dicalcium Phosphate)20 mg2%Phosphorus in High Potency 50+ against 3,786 products20 mg per serving; the middle half of products list 45 mg to 200 mg, the median 90 mg.DV 1,250 mgUL 4,000 mg20 mg

88% of 3,786 products listing phosphorus give more (median 90 mg).

Iodineas Potassium IodideIodine (Form: as Potassium Iodide)150 mcg100%Iodine in High Potency 50+ against 6,382 products150 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg150 mcg

15% of 6,382 products listing iodine give more (median 150 mcg).

Magnesiumas Magnesium OxideMagnesium (Form: as Magnesium Oxide)50 mg13%Magnesium in High Potency 50+ against 14,003 products50 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg50 mg

59% of 14,003 products listing magnesium give more (median 86 mg).

Zincas Zinc OxideZinc (Form: as Zinc Oxide)11 mg73%Zinc in High Potency 50+ against 13,186 products11 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg11 mg

47% of 13,186 products listing zinc give more (median 11 mg).

Seleniumas Sodium SelenateSelenium (Form: as Sodium Selenate)55 mcg79%Selenium in High Potency 50+ against 7,658 products55 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg55 mcg

50% of 7,658 products listing selenium give more (median 55 mcg).

Copperas Cupric OxideCopper (Form: as Cupric Oxide)0.5 mg25%Copper in High Potency 50+ against 6,468 products0.5 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg0.5 mg

68% of 6,468 products listing copper give more (median 1 mg).

Manganeseas Manganese SulfateManganese (Form: as Manganese Sulfate)2.3 mg115%Manganese in High Potency 50+ against 7,016 products2.3 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg2.3 mg

Higher than 62% of 7,016 products listing manganese (median 2 mg).

Chromiumas Chromium ChlorideChromium (Form: as Chromium Chloride)45 mcg38%Chromium in High Potency 50+ against 7,825 products45 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg45 mcg

74% of 7,825 products listing chromium give more (median 100 mcg).

Molybdenumas Sodium MolybdateMolybdenum (Form: as Sodium Molybdate)45 mcg60%Molybdenum in High Potency 50+ against 4,390 products45 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg45 mcg

55% of 4,390 products listing molybdenum give more (median 50 mcg).

Chlorideas Potassium ChlorideChloride (Form: as Potassium Chloride)72 mg2%Chloride in High Potency 50+ against 1,476 products72 mg per serving; the middle half of products list 60 mg to 183.5 mg, the median 75 mg.DV 2,300 mgUL 3,600 mg72 mg

51% of 1,476 products listing chloride give more (median 75 mg).

Potassiumas Potassium ChloridePotassium (Form: as Potassium Chloride)80 mg2%Potassium in High Potency 50+ against 11,614 products80 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg80 mg

59% of 11,614 products listing potassium give more (median 99 mg).

Lycopene300 mcgLycopene in High Potency 50+ against 1,691 products0.3 mg per serving; the middle half of products list 0.5 mg to 5 mg, the median 1.2 mg.0.3 mg

83% of 1,691 products listing lycopene give more (median 1.2 mg).

Lutein250 mcgLutein in High Potency 50+ against 2,493 products0.25 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.0.25 mg

85% of 2,493 products listing lutein give more (median 3 mg).

Boronas Boron ChelateBoron (Form: as Boron Chelate)150 mcgBoron in High Potency 50+ against 3,339 products0.15 mg per serving; the middle half of products list 0.3 mg to 2 mg, the median 1 mg.UL 20 mg0.15 mg

81% of 3,339 products listing boron give more (median 1 mg).

Nickelas Nickelous SulfateNickel (Form: as Nickelous Sulfate)5 mcgNickel in High Potency 50+ against 317 products5 mcg per serving; the middle half of products list 5 mcg to 5 mcg, the median 5 mcg.UL 1,000 mcg5 mcg

9% of 317 products listing nickel give more (median 5 mcg).

Siliconas Sodium MetasilicateSilicon (Form: as Sodium Metasilicate)2 mgSilicon in High Potency 50+ against 1,220 products2 mg per serving; the middle half of products list 2 mg to 10.5 mg, the median 4 mg.2 mg

61% of 1,220 products listing silicon give more (median 4 mg).

Vanadiumas Sodium MetavanadateVanadium (Form: as Sodium Metavanadate)10 mcgVanadium in High Potency 50+ against 1,744 products10 mcg per serving; the middle half of products list 10 mcg to 100 mcg, the median 25 mcg.UL 1,800 mcg10 mcg

60% of 1,744 products listing vanadium give more (median 25 mcg).

Source: NIH ODS Dietary Supplement Label Database, label 72898 (entered April 25, 2017), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 83% of the 9,447 products that print an amount of biotin list more than its 30 mcg of biotin (median 200 mcg).
  • 88% of the 3,786 products that print an amount of phosphorus list more than its 20 mg of phosphorus (median 90 mg).
  • 83% of the 1,691 products that print an amount of lycopene list more than its 0.3 mg of lycopene (median 1.2 mg).
  • 85% of the 2,493 products that print an amount of lutein list more than its 0.25 mg of lutein (median 3 mg).
  • 81% of the 3,339 products that print an amount of boron list more than its 0.15 mg of boron (median 1 mg).
  • 9% of the 317 products that print an amount of nickel list more than its 5 mcg of nickel (median 5 mcg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: Take 1 tablet daily, with food as a dietary supplement or as directed by a healthcare professional.
Warnings
Keep out of reach of children.
Contains: Fish.
Allergens and what it does not contain
No sugar, salt, starch, yeast, wheat, milk, artificial colors, flavors or preservatives
Preservative free Non GMO Gluten-free
Storage
Protect from heat, light and moisture. Store in a cool, dry place.

Source: label statements in DSLD label 72898.

What else is on the label?

Other ingredients: Microcrystalline Cellulose, Stearic Acid, Croscarmellose Sodium, Magnesium Stearate, Silica, Pharmaceutical Glaze.

How many labels does High Potency 50+ have?

One label is on file, entered on April 25, 2017.

  1. Label 72898 (current) Entered April 25, 2017 · on the market · 60 tablets · UPC 7 17284 00600 9

DSLD also links this label to: High Potency 50+ Multivitamin & Mineral Formula with Lutein (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Foods Plus (distributor), West Caldwell, New Jersey. All Foods Plus products.

Where next?