PlainVitamins

Focus

by Cognizance · capsule · 60 capsules

  • On the market (NIH)
  • UPC 7 26670 70493 1
  • DSLD label 246772
  • Serving 2 capsules
  • 30 servings

Focus by Cognizance lists 42 ingredients, 23 with an amount per serving of 2 capsules, such as 122 mcg RAE of vitamin A, 125 mg of vitamin C, 20 mg of calcium and 1 mg of iron; 19 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on April 22, 2021.

What is in Focus?

Each row as the label prints it, per serving of 2 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Focus: Supplement Facts rows against the market (DSLD label 246772, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-CaroteneVitamin A (Form: as Beta Carotene)122 mcg RAE14%
Vitamin Cas Ascorbic Acid125 mg139%Vitamin C in Focus against 18,583 products125 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg125 mg

Higher than 56% of 18,583 products listing vitamin C (median 100 mg).

Calciumas Calcium CarbonateCalcium (Form: as Calcium Carbonate)20 mg2%Calcium in Focus against 17,831 products20 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg20 mg

91% of 17,831 products listing calcium give more (median 115 mg).

Ironas Ferrous FumarateIron (Form: as Ferrous Fumarate)1 mg6%Iron in Focus against 6,910 products1 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg1 mg

76% of 6,910 products listing iron give more (median 5 mg).

Vitamin Das CholecalciferolVitamin D (Form: as Cholecalciferol)3 mcg (120 IU)15%Vitamin D in Focus against 14,175 products3 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg3 mcg

92% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin Eas DL-Alpha-Tocopheryl AcetateVitamin E (Form: as DL Alpha Tocopheryl Acetate)14 mg93%
Vitamin B1as Thiamine MononitrateVitamin B1 (Form: as Thiamine Mononitrate)3 mg250%Thiamin in Focus against 9,830 products3 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg3 mg

53% of 9,830 products listing thiamin give more (median 5 mg).

Vitamin B2as Riboflavin1.7 mg131%Riboflavin in Focus against 9,824 products1.7 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg1.7 mg

64% of 9,824 products listing riboflavin give more (median 4 mg).

Vitamin B3as NiacinVitamin B3 (Form: as Niacin)12.5 mg NE78%Niacin in Focus against 12,413 products12.5 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg12.5 mg

75% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine HCl)12 mg706%Vitamin B6 in Focus against 15,277 products12 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg12 mg

Higher than 66% of 15,277 products listing vitamin B6 (median 6 mg).

Folate666 mcg DFE167%
Folic Acid400 mcg
Biotin3 mcg10%Biotin in Focus against 9,447 products3 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg3 mcg

99% of 9,447 products listing biotin give more (median 200 mcg).

Vitamin B5as D-Calcium PantothenateVitamin B5 (Form: as D-Calcium Pantothenate)12 mg240%Pantothenic Acid (Vitamin B5) in Focus against 10,060 products12 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg12 mg

50% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Magnesiumas Magnesium OxideMagnesium (Form: as Magnesium Oxide)50 mg12%Magnesium in Focus against 14,003 products50 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg50 mg

59% of 14,003 products listing magnesium give more (median 86 mg).

Zincas Zinc Oxide10 mg91%Zinc in Focus against 13,186 products10 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg10 mg

51% of 13,186 products listing zinc give more (median 11 mg).

Seleniumas Selenium Amino Acid Chelate50 mcg91%Selenium in Focus against 7,658 products50 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg50 mcg

56% of 7,658 products listing selenium give more (median 55 mcg).

Copperas Copper GluconateCopper (Form: as Copper Gluconate)52 mcg6%Copper in Focus against 6,468 products0.052 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg0.052 mg

96% of 6,468 products listing copper give more (median 1 mg).

Manganeseas Manganese Amino Acid ChelateManganese (Form: as Manganese Amino Acid Chelate)400 mcg17%Manganese in Focus against 7,016 products0.4 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg0.4 mg

91% of 7,016 products listing manganese give more (median 2 mg).

Chromiumas Chromium PicolinateChromium (Form: as Chromium Picolinate)12 mcg34%Chromium in Focus against 7,825 products12 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg12 mcg

93% of 7,825 products listing chromium give more (median 100 mcg).

Molybdenum10 mcg22%Molybdenum in Focus against 4,390 products10 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg10 mcg

91% of 4,390 products listing molybdenum give more (median 50 mcg).

Potassiumas Potassium CitratePotassium (Form: as Potassium Citrate)50 mg1%Potassium in Focus against 11,614 products50 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg50 mg

72% of 11,614 products listing potassium give more (median 99 mg).

Cholineas Choline BitartrateCholine (Form: as Choline Bitartrate)50 mg9%Choline in Focus against 4,738 products50 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg50 mg

Higher than 54% of 4,738 products listing choline (median 40 mg).

Proprietary Blend642 mg
DMAE Bitartratein the blend, no amount given
L-Glutamine Hydrochloridein the blend, no amount given
Glutamic Acidin the blend, no amount given
Green Tea extractin the blend, no amount given
Bacopa extractin the blend, no amount given
Inositolin the blend, no amount given
N-Acetyl L-Tyrosinein the blend, no amount given
Bilberry fruit extractin the blend, no amount given
GABAin the blend, no amount given
Grape seed extractin the blend, no amount given
Grapefruit Seed Extractin the blend, no amount given
Olivein the blend, no amount given
Cinnamon bark extractin the blend, no amount given
Licorice root extractin the blend, no amount given
Boronas Boron CitrateBoron (Form: as Boron Citrate)in the blend, no amount given
Docosahexaenoic AcidDHA (Alt. Name: Docosahexaenoic Acid) Note: 14%in the blend, no amount given
Vanadylas Vanadyl SulfateVanadyl (Form: as Vanadyl Sulfate)in the blend, no amount given
Phosphatidylserinein the blend, no amount given
Huperzine Ain the blend, no amount given

Source: NIH ODS Dietary Supplement Label Database, label 246772 (entered April 22, 2021), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 91% of the 17,831 products that print an amount of calcium list more than its 20 mg of calcium (median 115 mg).
  • 92% of the 14,175 products that print an amount of vitamin D list more than its 3 mcg (120 IU) of vitamin D (median 15 mcg (600 IU)).
  • 99% of the 9,447 products that print an amount of biotin list more than its 3 mcg of biotin (median 200 mcg).
  • 96% of the 6,468 products that print an amount of copper list more than its 0.052 mg of copper (median 1 mg).
  • 91% of the 7,016 products that print an amount of manganese list more than its 0.4 mg of manganese (median 2 mg).
  • 93% of the 7,825 products that print an amount of chromium list more than its 12 mcg of chromium (median 100 mcg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

4 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested Use: As a dietary supplement take two (2) veggie capsules once a day. For best results take 20-30 min before a meal with an 8 oz. glass of water or as directed by your healthcare professional.
Warnings
Caution: Do not exceed recommended dose.
Pregnant or nursing mothers, children under the age of 18, and individuals with a known medical condition should consult a physician before using this or any dietary supplement.
Pregnant or nursing mothers, children under the age of 18, and individuals with a known medical condition should consult a physician before using this or any dietary supplement. Warning: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. Keep this product out of reach of children. In case of accidental overdose, call a doctor or poison control center immediately. Keep out of the reach of children.
Do not use if safety seal is damaged or missing.
Contains: Soy & fish
Storage
Store in a cool, dry place.

Source: label statements in DSLD label 246772.

What else is on the label?

Other ingredients: Cellulose, Rice Flour, Magnesium Stearate, Silicon Dioxide.

How many labels does Focus have?

One label is on file, entered on April 22, 2021.

  1. Label 246772 (current) Entered April 22, 2021 · on the market · 60 capsules · UPC 7 26670 70493 1

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Daily Nutrition (distributor), Salt Lake City, Utah. All Cognizance products.

Where next?