CholestePure

by Pure Encapsulations · capsule · 180 capsules

  • On the market (NIH)
  • UPC 7 66298 00370 2
  • DSLD label 295505
  • Serving 2 capsules
  • 90 servings

CholestePure by Pure Encapsulations lists 7 ingredients, 2 with an amount per serving of 2 capsules, such as 1,000 mg of phytosterol complex; 5 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on July 18, 2023.

What is in CholestePure?

Each row as the label prints it, per serving of 2 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

CholestePure: Supplement Facts rows against the market (DSLD label 295505, January 2026 release)
IngredientAmount% DVAmong products listing it
Phytosterol Complex1,000 mgPhytosterols in CholestePure against 440 products1,000 mg per serving; the middle half of products list 100 mg to 667 mg, the median 400 mg.1,000 mg

Higher than 92% of 440 products listing phytosterols (median 400 mg).

Betasitosterolno amount given
Campesterolno amount given
Stigmasterolno amount given
Brassicasterolno amount given
Sitosterolno amount given
Total Phytosterols900 mg

Source: NIH ODS Dietary Supplement Label Database, label 295505 (entered July 18, 2023), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 1,000 mg of phytosterol complex (filed by NIH under phytosterols) is higher than 92% of the 440 phytosterols products that print an amount; 16 list more.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

2 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Recommendations: As a dietary supplement, take 2 capsules with each meal, or as directed by a health professional.
Warnings
Warning: if you are pregnant or lactating, have any health condition or are taking any medication, consult your health professional before use.
Keep out of the reach of children.
Use only if safety seal is intact.
Contains soy
Allergens and what it does not contain
Certified Gluten-Free by the Gluten-Free Certification Organization, www.gluten.org
Gluten-free & Non-GMO
Storage
Store in a cool, dry place.

Source: label statements in DSLD label 295505.

What else is on the label?

Other ingredients: Cellulose, Water, Ascorbyl Palmitate, hypoallergenic Plant Fiber.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): GFCO.org (Gluten-Free Certification Organization). Listed with: Certified gluten-free (GFCO) (a seal is the label's claim; the certifier's own list confirms it).

How many labels does CholestePure have?

6 labels are on file under this name since November 21, 2018: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 295505 (current) Entered July 18, 2023 · on the market · 180 capsules · UPC 7 66298 00370 2
  2. Label 293931 Entered June 22, 2023 · on the market · 90 capsules · UPC 7 66298 00371 9
  3. Label 219554 Entered May 22, 2020 · off the market March 15, 2020 · 180 capsules · UPC 7 66298 00370 2
  4. Label 219550 Entered May 22, 2020 · off the market March 15, 2020 · 90 capsules · UPC 7 66298 00371 9
  5. Label 183980 Entered January 7, 2019 · off the market July 21, 2022 · 180 capsules · UPC 7 66298 00370 2
  6. Label 182795 Entered November 21, 2018 · off the market July 21, 2022 · 90 capsules · UPC 7 66298 00371 9

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Pure Encapsulations (manufacturer), Sudbury, MA. All Pure Encapsulations products.

Where next?