Chewable Multi-Vitamin Natural Strawberry Flavor

by Whole Foods Kids Essentials · tablet or pill · 45 tablets

  • On the market (NIH)
  • UPC 0 99482 42727 6
  • DSLD label 26544
  • Serving 1 to 2 tablets; amounts per 2 tablets
  • 22 servings

Chewable Multi-Vitamin Natural Strawberry Flavor by Whole Foods Kids Essentials lists 41 ingredients, 25 with an amount per serving of 2 tablets, such as 5,000 IU of vitamin A, 60 mg of vitamin C, 400 IU (10 mcg) of vitamin D and 30 IU of vitamin E; 16 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on October 25, 2013.

What is in Chewable Multi-Vitamin Natural Strawberry Flavor?

Each row as the label prints it, per serving of 2 tablets. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Chewable Multi-Vitamin Natural Strawberry Flavor: Supplement Facts rows against the market (DSLD label 26544, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-CaroteneVitamin A (Form: as Beta Carotene)5,000 IU200%Vitamin A in Chewable Multi-Vitamin Natural Strawberry Flavor against 5,772 products5,000 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.5,000 IU

Higher than 55% of 5,772 products listing vitamin A (median 4,000 IU).

Vitamin Cas Ascorbic Acid60 mg150%Vitamin C in Chewable Multi-Vitamin Natural Strawberry Flavor against 18,583 products60 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg60 mg

65% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Das ErgocalciferolVitamin D (Form: as Ergocalciferol)400 IU (10 mcg)100%Vitamin D in Chewable Multi-Vitamin Natural Strawberry Flavor against 14,175 products10 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg10 mcg

57% of 14,175 products listing vitamin D give more (median 15 mcg).

Vitamin Eas D-Alpha-Tocopherol Acetate, Mixed TocopherolsVitamin E (Form: as D-Alpha-Tocopherol Acetate (Form: with mixed Tocopherols))30 IU300%Vitamin E in Chewable Multi-Vitamin Natural Strawberry Flavor against 6,459 products30 IU per serving; the middle half of products list 15 IU to 100 IU, the median 30 IU.30 IU

44% of 6,459 products listing vitamin E give more (median 30 IU).

Thiamineas Thiamine HydrochlorideThiamin (Form: as Thiamine HCl)1.5 mg214%Thiamin in Chewable Multi-Vitamin Natural Strawberry Flavor against 9,830 products1.5 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg1.5 mg

66% of 9,830 products listing thiamin give more (median 5 mg).

Riboflavin1.7 mg213%Riboflavin in Chewable Multi-Vitamin Natural Strawberry Flavor against 9,824 products1.7 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg1.7 mg

64% of 9,824 products listing riboflavin give more (median 4 mg).

Niacinas NiacinamideNiacin (Form: as Niacinamide)20 mg222%Niacin in Chewable Multi-Vitamin Natural Strawberry Flavor against 12,413 products20 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg20 mg

46% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxine HydrochlorideVitamin B6 (Form: as Pyridoxine HCl)2 mg286%Vitamin B6 in Chewable Multi-Vitamin Natural Strawberry Flavor against 15,277 products2 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg2 mg

69% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folic Acid10 mcg5%Folate in Chewable Multi-Vitamin Natural Strawberry Flavor against 7,022 products10 mcg per serving; the middle half of products list 200 mcg to 400 mcg, the median 400 mcg.10 mcg

99% of 7,022 products listing folate give more (median 400 mcg).

Vitamin B12as CyanocobalaminVitamin B12 (Form: as Cyanocobalamin)6 mcg200%Vitamin B12 in Chewable Multi-Vitamin Natural Strawberry Flavor against 14,425 products6 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg6 mcg

74% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Biotin50 mcg33%Biotin in Chewable Multi-Vitamin Natural Strawberry Flavor against 9,447 products50 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg50 mcg

73% of 9,447 products listing biotin give more (median 200 mcg).

Pantothenic Acidas D-Calcium PantothenatePantothenic Acid (Form: as D-Calcium Pantothenate)10 mg200%Pantothenic Acid (Vitamin B5) in Chewable Multi-Vitamin Natural Strawberry Flavor against 10,060 products10 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg10 mg

52% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Calciumas Calcium Amino Acid ChelateCalcium (Form: as Calcium Amino Acid Chelate)20 mg3%Calcium in Chewable Multi-Vitamin Natural Strawberry Flavor against 17,831 products20 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg20 mg

91% of 17,831 products listing calcium give more (median 115 mg).

Ironas Iron Amino Acid ChelateIron (Form: as Iron Amino Acid Chelate)5 mg50%Iron in Chewable Multi-Vitamin Natural Strawberry Flavor against 6,910 products5 mg per serving; the middle half of products list 1.2 mg to 18 mg, the median 5 mg.DV 18 mgUL 45 mg5 mg

46% of 6,910 products listing iron give more (median 5 mg).

Iodineas Potassium IodideIodine (Form: from Potassium Iodide)100 mcg143%Iodine in Chewable Multi-Vitamin Natural Strawberry Flavor against 6,382 products100 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg100 mcg

59% of 6,382 products listing iodine give more (median 150 mcg).

Magnesiumas Magnesium Amino Acid ChelateMagnesium (Form: as Magnesium Amino Acid Chelate)10 mg5%Magnesium in Chewable Multi-Vitamin Natural Strawberry Flavor against 14,003 products10 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg10 mg

91% of 14,003 products listing magnesium give more (median 86 mg).

Zincas Zinc OxideZinc (Form: as Zinc Oxide)3 mg38%Zinc in Chewable Multi-Vitamin Natural Strawberry Flavor against 13,186 products3 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg3 mg

84% of 13,186 products listing zinc give more (median 11 mg).

Copperas Copper Amino Acid ChelateCopper (Form: as Copper Amino Acid Chelate)50 mcg5%Copper in Chewable Multi-Vitamin Natural Strawberry Flavor against 6,468 products0.05 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg0.05 mg

96% of 6,468 products listing copper give more (median 1 mg).

Manganeseas Manganese Amino Acid ChelateManganese (Form: as Manganese Amino Acid Chelate)50 mcg2%*Manganese in Chewable Multi-Vitamin Natural Strawberry Flavor against 7,016 products0.05 mg per serving; the middle half of products list 1 mg to 3.92 mg, the median 2 mg.DV 2.3 mgUL 11 mg0.05 mg

98% of 7,016 products listing manganese give more (median 2 mg).

Potassiumas potassium amino acid chelatePotassium (Form: as potassium amino acid chelate)1 mg0%*Potassium in Chewable Multi-Vitamin Natural Strawberry Flavor against 11,614 products1 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg1 mg

99% of 11,614 products listing potassium give more (median 99 mg).

Lycopene500 mcgLycopene in Chewable Multi-Vitamin Natural Strawberry Flavor against 1,691 products0.5 mg per serving; the middle half of products list 0.5 mg to 5 mg, the median 1.2 mg.0.5 mg

75% of 1,691 products listing lycopene give more (median 1.2 mg).

Lutein500 mcgLutein in Chewable Multi-Vitamin Natural Strawberry Flavor against 2,493 products0.5 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.0.5 mg

72% of 2,493 products listing lutein give more (median 3 mg).

Para-Aminobenzoic Acid400 mcgPABA in Chewable Multi-Vitamin Natural Strawberry Flavor against 1,610 products0.4 mg per serving; the middle half of products list 10 mg to 50 mg, the median 25 mg.0.4 mg

96% of 1,610 products listing PABA give more (median 25 mg).

Superfood Blend300 mg
Applein the blend, no amount given
Papayain the blend, no amount given
Pineapplein the blend, no amount given
Lemon Bioflavonoidsin the blend, no amount given
Spirulinain the blend, no amount given
Sunflower Oilin the blend, no amount given
Rice Branin the blend, no amount given
Beet Greensin the blend, no amount given
Broccoliin the blend, no amount given
Brown Ricein the blend, no amount given
Carrotin the blend, no amount given
Mangoin the blend, no amount given
cranberrycranberry Note: juicein the blend, no amount given
Rose Hipsin the blend, no amount given
Spinachin the blend, no amount given
West Indian Cherryin the blend, no amount given
Cholineas Choline BitartrateCholine (Form: as Choline Bitartrate)10 mcg0%*Choline in Chewable Multi-Vitamin Natural Strawberry Flavor against 4,738 products0.01 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg0.01 mg

99% of 4,738 products listing choline give more (median 40 mg).

Inositol10 mcgInositol in Chewable Multi-Vitamin Natural Strawberry Flavor against 4,042 products0.01 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.0.01 mg

98% of 4,042 products listing inositol give more (median 30 mg).

* % Daily Value computed from the printed amount and the FDA Daily Value (21 CFR 101.9); the label prints none for that row.

Source: NIH ODS Dietary Supplement Label Database, label 26544 (entered October 25, 2013), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 99% of the 7,022 products that print an amount of folate list more than its 10 mcg of folic acid (filed by NIH under folate) (median 400 mcg).
  • 91% of the 17,831 products that print an amount of calcium list more than its 20 mg of calcium (median 115 mg).
  • 91% of the 14,003 products that print an amount of magnesium list more than its 10 mg of magnesium (median 86 mg).
  • 96% of the 6,468 products that print an amount of copper list more than its 0.05 mg of copper (median 1 mg).
  • 98% of the 7,016 products that print an amount of manganese list more than its 0.05 mg of manganese (median 2 mg).
  • 99% of the 11,614 products that print an amount of potassium list more than its 1 mg of potassium (median 99 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Chewable Multi-Vitamin Natural Strawberry Flavor's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
DIRECTIONS: CHEW 1-2 TABLETS DAILY WITH FOOD.
Warnings
NOTE: IF YOU ARE PREGNANT, NURSING, HAVE ANY HEALTH CONDITION OR ARE TAKING ANY MEDICATIONS CONSULT YOUR HEALTH CARE PRACTITIONER BEFORE USING THIS PRODUCT.
TAMPER EVIDENT, USE ONLY IF SEAL IS INTACT
WARNING: ACCIDENTAL OVERDOSE OF IRON-CONTAINING PRODUCTS IS A LEADING CAUSE OF FATAL POISONING IN CHILDREN UNDER 6. IN CASE OF ACCIDENTAL OVERDOSE, CALL A DOCTOR OR POISON CONTROL CENTER IMMEDIATELY.
ALLERGEN INFORMATION: CONTAINS SOY INGREDIENTS. PRODUCED IN A FACILITY THAT ALSO PROCESSES TREE NUTS, MILK, EGGS, SHELLFISH, FISH AND WHEAT.
Allergens and what it does not contain
CONTAINS NO ARTIFICIAL COLORS, FLAVORS OR PRESERVATIVES.

Source: label statements in DSLD label 26544.

What else is on the label?

Other ingredients: Fructose, Stearic Acid, natural Strawberry flavor, Citric Acid, Silicon Dioxide, MAGNESIUM STEARATE, BEET, MOLASSES, HONEY.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): 100% PCR Post Consumer Recycled Bottle; (Q) WHOLE FOODS MARKET QUALITY STANDARDS; vitamin angels; {recycle} 1 PETE.

How many labels does Chewable Multi-Vitamin Natural Strawberry Flavor have?

One label is on file, entered on October 25, 2013.

  1. Label 26544 (current) Entered October 25, 2013 · on the market · 45 tablets · UPC 0 99482 42727 6

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Whole Foods Market (distributor), Austin, Texas. All Whole Foods Kids Essentials products.

Where next?