PlainVitamins

BrainPower

by Bluebonnet Targeted Choice · capsule · 60 vegetable capsules

  • On the market (NIH)
  • UPC 7 43715 02054 2
  • DSLD label 316446
  • Serving 2 capsules
  • 30 servings

BrainPower by Bluebonnet Targeted Choice lists 5 ingredients, 5 with an amount per serving of 2 capsules, such as 300 mg of bacopa whole plant extract, 150 mg of Lion's mane mushroom, powder, 100 mg of cytidine 5'-diphosphocholine and 50 mg of phosphatidylserine. Its current label entered the NIH Dietary Supplement Label Database on October 24, 2024.

What is in BrainPower?

Each row as the label prints it, per serving of 2 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

BrainPower: Supplement Facts rows against the market (DSLD label 316446, January 2026 release)
IngredientAmount% DVAmong products listing it
Bacopa Whole Plant Extractas Bacopa monnieri Whole Plant Extract300 mgBacopa in BrainPower against 481 products300 mg per serving; the middle half of products list 100 mg to 300 mg, the median 200 mg.300 mg

Higher than 62% of 481 products listing bacopa (median 200 mg).

Lion's Mane Mushroom, Powder150 mgHericium mushroom in BrainPower against 373 products150 mg per serving; the middle half of products list 200 mg to 1,000 mg, the median 500 mg.150 mg

76% of 373 products listing hericium mushroom give more (median 500 mg).

Cytidine 5'-Diphosphocholine100 mgCiticoline in BrainPower against 206 products100 mg per serving; the middle half of products list 125 mg to 250 mg, the median 250 mg.100 mg

85% of 206 products listing citicoline give more (median 250 mg).

Phosphatidylserineas Sunflower Lecithin50 mgPhosphatidylserine in BrainPower against 641 products50 mg per serving; the middle half of products list 50 mg to 150 mg, the median 100 mg.50 mg

68% of 641 products listing phosphatidylserine give more (median 100 mg).

Wild Blueberry Fruit Extractas Canadian Blueberry Fruit Extract, Lowbush Blueberry Fruit Extract20 mgBlueberry in BrainPower against 378 products20 mg per serving; the middle half of products list 50 mg to 300 mg, the median 100 mg.20 mg

86% of 378 products listing blueberry give more (median 100 mg).

Source: NIH ODS Dietary Supplement Label Database, label 316446 (entered October 24, 2024), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

1 product lists the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: As dietary supplement, take two capsules once daily, preferably with a meal or as directed by a healthcare practitioner.
Warnings
Warning: Do not use this product if you are pregnant, trying to conceive or breastfeeding. If you have a medical condition or are taking prescription medication, particularly drying agents (anticholinergics) used for allergies & depression, acetylcholinesterase inhibitors used for Alzheimer's disease or glaucoma Rx eye drops, consult your physician before use.
Keep out of reach of children.
Allergens and what it does not contain
Free of milk, egg, fish, crustacean shellfish, tree nuts, peanuts, wheat, soybeans and sesame. Also free of gluten, barley, rice, sodium and sugar.
Free of stimulants Made with non GMO ingredients
Soy free Gluten free
Storage
Store tightly closed in a cool, dry place.

Source: label statements in DSLD label 316446.

What else is on the label?

Other ingredients: Hypromellose, Water, Purified, Cellulose, Magnesium Stearate.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Made with Non GMO Ingredients.

How many labels does BrainPower have?

3 labels are on file under this name since July 21, 2022: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 316446 (current) Entered October 24, 2024 · on the market · 60 vegetable capsules · UPC 7 43715 02054 2
  2. Label 314967 Entered June 20, 2024 · on the market · 30 vegetable capsules · UPC 7 43715 02052 8
  3. Label 268586 Entered July 21, 2022 · off the market August 22, 2023 · 30 vegetable capsules · UPC 7 43715 02052 8

DSLD also links this label to: BrainPower Vegetable Capsules (image difference, same product), BrainPower Vegetable Capsules (package size difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Bluebonnet Nutrition Corporation (manufacturer), Sugar Land, TX. All Bluebonnet Targeted Choice products.

Where next?