PlainVitamins

Active Multi Vite

by Genestra Brands · tablet or pill · 120 tablets

  • On the market (NIH)
  • UPC 8 83196 14060 2
  • DSLD label 267687
  • Serving 2 tablets
  • 60 servings

Active Multi Vite by Genestra Brands lists 26 ingredients, 26 with an amount per serving of 2 tablets, such as 1,800 mcg of vitamin A, 136 mg of vitamin C, 25 mcg (1,000 IU) of vitamin D and 38 mg of vitamin E. Its current label entered the NIH Dietary Supplement Label Database on June 16, 2022.

What is in Active Multi Vite?

Each row as the label prints it, per serving of 2 tablets. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Active Multi Vite: Supplement Facts rows against the market (DSLD label 267687, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-Carotene100% Beta Carotene1,800 mcg200%
Vitamin Cas Ascorbic Acid, Ascorbyl Palmitate136 mg151%Vitamin C in Active Multi Vite against 18,583 products136 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg136 mg

Higher than 58% of 18,583 products listing vitamin C (median 100 mg).

Vitamin Das Cholecalciferol1,000 IU25 mcg (1,000 IU)125%Vitamin D in Active Multi Vite against 14,175 products25 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg25 mcg

Higher than 59% of 14,175 products listing vitamin D (median 15 mcg).

Vitamin Eas D-Alpha-Tocopheryl Acid Succinate38 mg253%
Thiamineas Thiamine Hydrochloride24 mg2,000%Thiamin in Active Multi Vite against 9,830 products24 mg per serving; the middle half of products list 1.5 mg to 25 mg, the median 5 mg.DV 1.2 mg24 mg

Higher than 71% of 9,830 products listing thiamin (median 5 mg).

Riboflavinas Riboflavin 5-Phosphate Sodium10 mg769%Riboflavin in Active Multi Vite against 9,824 products10 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg10 mg

Higher than 61% of 9,824 products listing riboflavin (median 4 mg).

Niacinas Niacinamide, Nicotinic Acid31 mg194%Niacin in Active Multi Vite against 12,413 products31 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg31 mg

Higher than 68% of 12,413 products listing niacin (median 20 mg).

Vitamin B6as Pyridoxal 5-Phosphate7.4 mg435%Vitamin B6 in Active Multi Vite against 15,277 products7.4 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg7.4 mg

Higher than 52% of 15,277 products listing vitamin B6 (median 6 mg).

Folateas L-5-MTHF, Metafolin733 mcg DFE183%
L-5-Mthf440 mcg
Vitamin B12as Methylcobalamin270 mcg11,250%Vitamin B12 in Active Multi Vite against 14,425 products270 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg270 mcg

Higher than 79% of 14,425 products listing vitamin B12 (median 36 mcg).

Biotin330 mcg1,100%Biotin in Active Multi Vite against 9,447 products330 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg330 mcg

Higher than 76% of 9,447 products listing biotin (median 200 mcg).

Pantothenic Acidas Calcium D-Pantothenate29 mg580%Pantothenic Acid (Vitamin B5) in Active Multi Vite against 10,060 products29 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg29 mg

Higher than 66% of 10,060 products listing pantothenic acid (vitamin B5) (median 12 mg).

Cholineas Choline Bitartrate60 mg11%Choline in Active Multi Vite against 4,738 products60 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg60 mg

Higher than 66% of 4,738 products listing choline (median 40 mg).

Calciumas Calcium Citrate Tetrahydrate55 mg4%Calcium in Active Multi Vite against 17,831 products55 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg55 mg

71% of 17,831 products listing calcium give more (median 115 mg).

Iodineas Potassium Iodide200 mcg133%Iodine in Active Multi Vite against 6,382 products200 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg200 mcg

Higher than 87% of 6,382 products listing iodine (median 150 mcg).

Magnesiumas Magnesium Citrate27.5 mg7%Magnesium in Active Multi Vite against 14,003 products27.5 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg27.5 mg

77% of 14,003 products listing magnesium give more (median 86 mg).

Zincas Zinc Monomethionate16.5 mg150%Zinc in Active Multi Vite against 13,186 products16.5 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg16.5 mg

Higher than 78% of 13,186 products listing zinc (median 11 mg).

Seleniumas Selenium Glycinate110 mcg200%Selenium in Active Multi Vite against 7,658 products110 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg110 mcg

Higher than 78% of 7,658 products listing selenium (median 55 mcg).

Copperas Copper Amino Acid Chelate1 mg111%Copper in Active Multi Vite against 6,468 products1 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg1 mg

40% of 6,468 products listing copper give more (median 1 mg).

Chromiumas Chromium Nicotinate Glycinate132 mcg377%Chromium in Active Multi Vite against 7,825 products132 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg132 mcg

Higher than 68% of 7,825 products listing chromium (median 100 mcg).

Molybdenumas Molybdenum Bisglycinate110 mcg244%Molybdenum in Active Multi Vite against 4,390 products110 mcg per serving; the middle half of products list 25 mcg to 75 mcg, the median 50 mcg.DV 45 mcgUL 2,000 mcg110 mcg

Higher than 92% of 4,390 products listing molybdenum (median 50 mcg).

Inositol23.6 mgInositol in Active Multi Vite against 4,042 products23.6 mg per serving; the middle half of products list 10 mg to 80 mg, the median 30 mg.23.6 mg

64% of 4,042 products listing inositol give more (median 30 mg).

Lycopeneas Tomato3.3 mgLycopene in Active Multi Vite against 1,691 products3.3 mg per serving; the middle half of products list 0.5 mg to 5 mg, the median 1.2 mg.3.3 mg

Higher than 71% of 1,691 products listing lycopene (median 1.2 mg).

Luteinas Aztec Marigold Oleoresin3.3 mgLutein in Active Multi Vite against 2,493 products3.3 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.3.3 mg

Higher than 56% of 2,493 products listing lutein (median 3 mg).

Zeaxanthinas Aztec Marigold1.1 mgZeaxanthin in Active Multi Vite against 1,215 products1.1 mg per serving; the middle half of products list 0.4 mg to 2 mg, the median 1 mg.1.1 mg

Higher than 58% of 1,215 products listing zeaxanthin (median 1 mg).

Source: NIH ODS Dietary Supplement Label Database, label 267687 (entered June 16, 2022), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 110 mcg of molybdenum is higher than 92% of the 4,390 molybdenum products that print an amount; 339 list more.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Active Multi Vite's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Recommended Dose: Take 2 tablets daily with a meal, a few hours before or after taking medications, or as recommended by your health professional.
Warnings
Warning: If you are pregnant or lactating, have any health condition or are taking any medication, consult your health professional before use.
People sensitive to nicotinic acid may experience flushing of the skin that is generally mild and transient.
Keep out of the reach of children.
Use only if safety seal is intact.
Storage
Store in a cool, dry place.

Source: label statements in DSLD label 267687.

What else is on the label?

Other ingredients: Cellulose, Hyprolose, Croscarmellose Sodium, Silica, Hypromellose, Glycerin.

How many labels does Active Multi Vite have?

4 labels are on file under this name since January 25, 2016: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 267687 (current) Entered June 16, 2022 · on the market · 120 tablets · UPC 8 83196 14060 2
  2. Label 241104 Entered January 22, 2021 · off the market January 18, 2022 · 120 tablets · UPC 8 83196 14060 2
  3. Label 211147 Entered January 25, 2020 · off the market November 5, 2020 · 120 tablets · UPC 8 83196 14060 2
  4. Label 55177 Entered January 25, 2016 · off the market November 4, 2024 · 120 tablets · UPC 883196 14060

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Seroyal USA (distributor), Pittsburgh, PA. All Genestra Brands products.

Where next?