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NIH DSLD · listed entries versus active cohort · 2026-09-04

Most Common Supplement Ingredients

The top 50 ingredients by how many dietary supplement labels declare them. Listed entries and the active cohort are different ladders.

38,497
Cellulose listed
27,686
Magnesium active #1
#3
Magnesium listed rank
50
Ingredients in this table

Listed versus active

The most-listed label entries are excipients: Cellulose on 38,497 labels. Among substances a reader means by ingredient, Magnesium leads at 27,686 (listed rank #3).

38,497
Cellulose labels (excipient)
27,686
Magnesium labels (active #1)
#3
Magnesium rank on the listed ladder
25,901
next listed entry

The listed ladder includes capsule materials and Supplement Facts rows. The active ladder drops those so vitamins, minerals, and botanicals can surface. Prevalence is not a dose or a recommendation.

Top 12 listed label entries

1. Cellulose384972. Silicon355823. Magnesium276864. Calcium259015. Gelatin243476. Water238627. Glycerol199038. Vitamin C195149. Carbohydrate1830110. Fat (unspecified)1676211. Flavor1672712. Stearic Acid16395
Number of NIH DSLD labels declaring each name, including excipients and manufacturing aids.

Reordered: active ingredients only

1. Magnesium276862. Calcium259013. Vitamin C195144. Sodium144935. Vitamin E138266. Vitamin D133437. Zinc120558. Potassium118079. Vitamin B121161410. Vitamin B61088111. Vitamin A939512. Niacin9288
Same corpus after dropping excipients, capsule materials, and Supplement Facts nutrition rows. Magnesium leads.
Rank Ingredient Name Category Product Count
1 Cellulose Fiber 38,497
2 Silicon Mineral 35,582
3 Magnesium Non-nutrient/non-botanical 27,686
4 Calcium Mineral 25,901
5 Gelatin Protein 24,347
6 Water Other 23,862
7 Glycerol Other 19,903
8 Vitamin C Vitamin 19,514
9 Carbohydrate Sugar 18,301
10 Fat (unspecified) Fat 16,762
11 Flavor Other 16,727
12 Stearic Acid Fatty acid 16,395
13 Magnesium stearate Other 16,228
14 Sodium Mineral 14,493
15 capsule Other 14,234
16 Vitamin E Vitamin 13,826
17 Vitamin D Vitamin 13,343
18 Sugar Sugar 12,924
19 Hypromellose Other 12,466
20 Zinc Mineral 12,055
21 Potassium Mineral 11,807
22 Vitamin B12 Vitamin 11,614
23 Vitamin B6 Vitamin 10,881
24 Citric Acid Non-nutrient/non-botanical 10,081
25 Rice Botanical 9,603
26 Vitamin A Vitamin 9,395
27 Niacin Vitamin 9,288
28 Folate Vitamin 9,258
29 lecithin Fat 9,148
30 Saturated fat Fat 9,052
31 Cholesterol Fat 8,999
32 Iron Mineral 8,704
33 Riboflavin Vitamin 7,994
34 Biotin Vitamin 7,836
35 Thiamin Vitamin 7,753
36 Fiber (unspecified) Fiber 7,667
37 Blend Blend 7,220
38 Maltodextrin Complex carbohydrate 7,111
39 Protein (unspecified) Protein 6,961
40 Chromium Mineral 6,860
41 Selenium Mineral 6,827
42 Proprietary Blend Blend 6,707
43 Manganese Mineral 6,424
44 Color Other 6,416
45 Copper Mineral 6,013
46 DHA (Docosahexaenoic Acid) Fatty acid 6,002
47 Iodine Mineral 5,915
48 Sucralose Non-nutrient/non-botanical 5,697
49 Header Other 5,503
50 EPA (Eicosapentaenoic Acid) Fatty acid 5,412

Source: NIH Dietary Supplement Label Database (DSLD) Counts reflect total products listing each ingredient

How to read an ingredient row

Ask whether the name is a nutrient or a capsule material before treating rank as meaning.

PlainVitamins does not rate or recommend ingredients. These counts are NIH DSLD label filings only.

How to read this ranking

Each row counts how many distinct dietary supplement product labels in the NIH Dietary Supplement Label Database (DSLD) declare the listed ingredient at any amount. The ranking is a measure of prevalence in the US supplement market, not a measure of efficacy, safety, bioavailability, or quality. Ingredients that show up in more products are simply more common in formulations , they may be there because they are well-studied, because they are inexpensive, because they are required by FDA labeling rules in certain product types, or because they appear in many multi-ingredient blends as fillers or supporting compounds.

Counts include both currently on-market and historical (off-market) labels, the DSLD preserves discontinued labels for research and historical lookup. Click any ingredient name to see its NIH ODS dosing context (RDA, UL, IU↔mcg conversion, drug interactions, pregnancy notes) plus the full list of products containing that ingredient.

Why prevalence varies across categories

Vitamins and minerals tend to dominate the ranking because nearly every multivitamin contains at least the eight or nine major ones (vitamins A, C, D, E, K, B-complex, calcium, magnesium, zinc, iron). Botanicals appear less often per category but show much wider category diversity, there are thousands of distinct botanical ingredients used across the market, each appearing in a smaller number of specialized formulas. Excipients (cellulose, magnesium stearate, gelatin, microcrystalline cellulose, silicon dioxide) also rank highly because they are required functional components of capsules, tablets, and powder formulations, their presence is a manufacturing fact, not a nutritional one.

For meaningful comparisons, treat the prevalence count as one signal among many. A vitamin appearing in 70% of multivitamins tells you it is a market default, not that it is right for any individual person. Always check the dosing context on the per-ingredient page (linked above) and consult a healthcare provider before starting any supplement. The methodology page documents how ingredient names are normalized and aggregated.

Every figure on PlainVitamins is rendered directly from the NIH Dietary Supplement Label Database (DSLD), no number is typed in by an editor. This page draws directly on the NIH DSLD, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.