Brand
The Vitamin Shoppe supplements
The Vitamin Shoppe has 692 products in the NIH Dietary Supplement Label Database (2,701 labels), 617 of them on the market at its January 2026 release; its labels most often list calcium, vitamin D, vitamin C. It ranks 14 of 5,741 brands by products on file.
- Products on file
- 6922,701 labels, sizes and designs counted
- On the market
- 61789% of its products
- Labels disclosing no amount
- 6products whose label gives no amount per ingredient
- On file since
- 2012newest label July 24, 2025
What do The Vitamin Shoppe labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Calcium | 126 | 163 mg | 115 mg |
| Vitamin D | 102 | 25 mcg | 15 mcg |
| Vitamin C | 98 | 250 mg | 100 mg |
| Magnesium | 78 | 150 mg | 86 mg |
| Zinc | 64 | 15 mg | 11 mg |
| Vitamin B6 | 62 | 13.75 mg | 6 mg |
| Vitamin B12 | 61 | 50 mcg | 36 mcg |
| Biotin | 52 | 300 mcg | 200 mcg |
| Pantothenic Acid (Vitamin B5) | 51 | 25 mg | 12 mg |
| Chromium | 47 | 120 mcg | 100 mcg |
Source: Supplement Facts rows of The Vitamin Shoppe's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every The Vitamin Shoppe product
On-market products first, A to Z (page 14 of 14).
Every product with what it contains: part 1 · part 2 · part 3.
- Liquid Vitamin C 310 mgoff the market2017
- Liquid Vitamin D3 1000 IU Citrusoff the market2016
- Liquid Vitamin D3 1000 IU Natural Orange Flavoroff the market2014
- Liquid Vitamin D3 125 mcg Citrusoff the market2017
- Liquid Vitamin D3 2000 IU Citrusoff the market2016
- Liquid Vitamin D3 2000 IU Natural Orange Flavoroff the market2014
- Liquid Vitamin D3 25 mcg Citrusoff the market2017
- Liquid Vitamin D3 50 mcg Citrusoff the market2017
- Liquid Vitamin D3 5000 IU Citrusoff the market2016
- Liquid Vitamin D3 5000 IU Natural Orange Flavoroff the market2014
- Mega Acidophilus With Psylliumoff the market · 2 labels2014
- Milk Thistle Maximum Strength Extract 175 mgoff the market · 3 labels2014
- Multivitamin And Mineral Powderoff the market · 3 labels2017
- Nattikinase With Rutin 100 mgoff the market2016
- Noni Capsoff the market2014
- NutraFlora FOS 750 mgoff the market · 2 labels2020
- Oil of Oregano 21 mgoff the market · 2 labels2014
- Oil Of Oregano 50 mgoff the market2014
- Omega 3 Fish Oil 1290 mgoff the market · 2 labels2014
- Organic Extra Virgin Coconut Oil 1000 mgoff the market2014
- Organic High Lignan Flax Oiloff the market2016
- Phase 2 Carb Controller 500 mgoff the market2016
- Plant-Based Calciumoff the market2016
- Psyllium Whole Husk Powderoff the market · 5 labels2018
- Super Strength Oil of Oregano 45 mgoff the market · 3 labels2018
- Ubiquinol CoQ10 100 mgoff the market · 2 labels2016
- Ultimate 10 Probiotic 13 Billion Organismsoff the market · 4 labels2014
- Ultimate Testosteroneoff the market · 2 labels2018
- Valerian Root Extractoff the market2013
- Vitamin B12 1000 mcg Black Cherryoff the market2014
- Vitamin C Powder 1000 mgoff the market · 6 labels2019
- Vitamin C with Rose Hips 1000 mgoff the market · 12 labels2018
- Vitamin D3 1000 IUoff the market · 4 labels2016
- Vitamin D3 125 mcgoff the market · 2 labels2019
- Vitamin D3 2000 IUoff the market · 2 labels2016
- Vitamin D3 Dry 400 IUoff the market2014
- Vitamin E 1000 IUoff the market · 7 labels2016
- Vitamin E 200 IUoff the market · 2 labels2014
- Vitamin E 400IUoff the market2014
- Vitamin E Dry 400 IUoff the market · 4 labels2016
- Vitamin E Plus Selenium 400 IUoff the market · 4 labels2017
- White Kidney Bean Carb Shred Blendoff the market2016
What kinds of products does The Vitamin Shoppe make?
The Vitamin Shoppe products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 11 | 0 |
| 2013 | 4 | 1 |
| 2014 | 77 | 29 |
| 2015 | 14 | 2 |
| 2016 | 78 | 22 |
| 2017 | 61 | 8 |
| 2018 | 65 | 9 |
| 2019 | 136 | 3 |
| 2020 | 140 | 1 |
| 2021 | 24 | 0 |
| 2022 | 3 | 0 |
| 2023 | 3 | 0 |
| 2025 | 1 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Vitamin Shoppe, Inc. (distributor), Secaucus, NJ, on 573 products.
Seals its labels print: USDA Organic seal (5). A seal is the label's claim; the certifier's own list confirms it.
Where next?
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.