PlainVitamins

Turn Up

by Isotonix Essentials · powder · 14.1 ounces

  • On the market (NIH)
  • DSLD label 313420
  • Serving 13.3 g (1 Stickpack); amounts per 1 g
  • 30 servings

Turn Up by Isotonix Essentials lists 26 ingredients, 26 with an amount per serving of 1 g, such as 100 mg of vitamin C, 3.27 mg of riboflavin, 15 mg NE of niacin and 4.1 mg of vitamin B6, beside 4 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on June 20, 2024.

What is in Turn Up?

Each row as the label prints it, per serving of 1 g. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Turn Up: Supplement Facts rows against the market (DSLD label 313420, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories20 Calories
Total Carbohydrates5 g2%Carbohydrate in Turn Up against 21,979 products5 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.5 g

Higher than 65% of 21,979 products listing carbohydrate (median 3 g).

Total Sugars5 gSugar in Turn Up against 11,807 products5 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.5 g

Higher than 78% of 11,807 products listing sugar (median 2 g).

Added Sugars4 g8%
Vitamin Cas Ascorbic Acid100 mg111%Vitamin C in Turn Up against 18,583 products100 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg100 mg

50% of 18,583 products listing vitamin C give more (median 100 mg).

Riboflavin3.27 mg251%Riboflavin in Turn Up against 9,824 products3.27 mg per serving; the middle half of products list 1.7 mg to 25 mg, the median 4 mg.DV 1.3 mg3.27 mg

54% of 9,824 products listing riboflavin give more (median 4 mg).

Niacinas Niacinamide15 mg NE94%Niacin in Turn Up against 12,413 products15 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg15 mg

71% of 12,413 products listing niacin give more (median 20 mg).

Vitamin B6as Pyridoxine Hydrochloride4.1 mg241%Vitamin B6 in Turn Up against 15,277 products4.1 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg4.1 mg

59% of 15,277 products listing vitamin B6 give more (median 6 mg).

Folateas Folic Acid85 mcg DFE21%
Folic Acid50 mcg
Vitamin B12as Methylcobalamin3.6 mcg150%Vitamin B12 in Turn Up against 14,425 products3.6 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg3.6 mcg

87% of 14,425 products listing vitamin B12 give more (median 36 mcg).

Pantothenic Acidas Calcium Pantothenate4 mg80%Pantothenic Acid (Vitamin B5) in Turn Up against 10,060 products4 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg4 mg

86% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg).

Magnesiumas Magnesium Citrate, Magnesium Glycinate200 mg48%Magnesium in Turn Up against 14,003 products200 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg200 mg

Higher than 75% of 14,003 products listing magnesium (median 86 mg).

Copperas Copper Gluconate0.17 mg19%Copper in Turn Up against 6,468 products0.17 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg0.17 mg

92% of 6,468 products listing copper give more (median 1 mg).

Chromiumas Chromium Arginate, Chromium Picolinate215 mcg614%Chromium in Turn Up against 7,825 products215 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg215 mcg

Higher than 89% of 7,825 products listing chromium (median 100 mcg).

Sodiumas Sodium Bicarbonate75 mg3%Sodium in Turn Up against 14,514 products75 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.75 mg

Higher than 57% of 14,514 products listing sodium (median 55 mg).

Potassiumas Potassium Bicarbonate335 mg7%Potassium in Turn Up against 11,614 products335 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg335 mg

Higher than 90% of 11,614 products listing potassium (median 99 mg).

Acai fruit juice300 mgAcai in Turn Up against 433 products300 mg per serving; the middle half of products list 62.5 mg to 600 mg, the median 300 mg.300 mg

44% of 433 products listing acai give more (median 300 mg).

L-Phenylalanine200 mgPhenylalanine in Turn Up against 611 products200 mg per serving; the middle half of products list 100 mg to 597.5 mg, the median 250 mg.200 mg

54% of 611 products listing phenylalanine give more (median 250 mg).

Taurine125 mgTaurine in Turn Up against 2,337 products125 mg per serving; the middle half of products list 110 mg to 1,000 mg, the median 500 mg.125 mg

74% of 2,337 products listing taurine give more (median 500 mg).

L-Tyrosine100 mgTyrosine in Turn Up against 1,680 products100 mg per serving; the middle half of products list 150 mg to 989 mg, the median 500 mg.100 mg

78% of 1,680 products listing tyrosine give more (median 500 mg).

Guarana Seed ExtractHerbal source of caffeine (24mg/serving)160 mgGuarana in Turn Up against 317 products160 mg per serving; the middle half of products list 50 mg to 300 mg, the median 125 mg.160 mg

Higher than 54% of 317 products listing guarana (median 125 mg).

Mangosteen100 mgMangosteen in Turn Up against 138 products100 mg per serving; the middle half of products list 40 mg to 500 mg, the median 250 mg.100 mg

57% of 138 products listing mangosteen give more (median 250 mg).

Glycine100 mgGlycine in Turn Up against 1,078 products100 mg per serving; the middle half of products list 100 mg to 846 mg, the median 300 mg.100 mg

64% of 1,078 products listing glycine give more (median 300 mg).

Coenzyme Q-1060 mgCoenzyme Q-10 in Turn Up against 2,922 products60 mg per serving; the middle half of products list 30 mg to 100 mg, the median 60 mg.60 mg

48% of 2,922 products listing coenzyme Q-10 give more (median 60 mg).

Pomegranate Extractas Ellagic Acid40% Ellagic Acid50 mgPomegranate in Turn Up against 860 products50 mg per serving; the middle half of products list 12.5 mg to 250 mg, the median 70.5 mg.50 mg

51% of 860 products listing pomegranate give more (median 70.5 mg).

Yerba Mate Leaf Extract45 mgMate in Turn Up against 131 products45 mg per serving; the middle half of products list 50 mg to 400 mg, the median 100 mg.45 mg

82% of 131 products listing mate give more (median 100 mg).

Green Tea Leaf Extract25 mgGreen Tea in Turn Up against 2,595 products25 mg per serving; the middle half of products list 50 mg to 250 mg, the median 100 mg.25 mg

86% of 2,595 products listing green tea give more (median 100 mg).

Carnitineas Carnitine Tartrate20 mgL-Carnitine in Turn Up against 1,338 products20 mg per serving; the middle half of products list 110.5 mg to 1,000 mg, the median 500 mg.20 mg

91% of 1,338 products listing L-carnitine give more (median 500 mg).

Lipase5 mgLipase in Turn Up against 366 products5 mg per serving; the middle half of products list 5 mg to 25 mg, the median 10 mg.5 mg

68% of 366 products listing lipase give more (median 10 mg).

Boronas Sodium Borate2 mgBoron in Turn Up against 3,339 products2 mg per serving; the middle half of products list 0.3 mg to 2 mg, the median 1 mg.UL 20 mg2 mg

Higher than 64% of 3,339 products listing boron (median 1 mg).

Source: NIH ODS Dietary Supplement Label Database, label 313420 (entered June 20, 2024), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 92% of the 6,468 products that print an amount of copper list more than its 0.17 mg of copper (median 1 mg).
  • Its 335 mg of potassium is higher than 90% of the 11,614 potassium products that print an amount; 1,131 list more.
  • 86% of the 2,595 products that print an amount of green tea list more than its 25 mg of green tea (median 100 mg).
  • 91% of the 1,338 products that print an amount of L-carnitine list more than its 20 mg of L-carnitine (median 500 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Turn Up's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions for use 1 Pour contents of packet into a cup. 2 Add 8 fl oz of water into the cup and stir. As a dietary supplement, take once daily or as directed by your healthcare provider. Maximum absorption occurs when taken on an empty stomach. This product is isotonic only if the specified amount of water and powder are used.
Warnings
Warning: Magnesium should be used cautiously in individuals with reduced kidney function due to an increased risk of hypermagnesemia. If you have phenylketonuria (PKU), high blood pressure, thyroid disease/Graves' disease, schizophrenia or bipolar disorder, do not use this product. Discontinue use and consult your healthcare provider if you experience diarrhea, abdominal cramping or discomfort. Do not use if packet has been opened.
If you are currently taking monoamine oxidase inhibitors (MAOI) or angiotensin converting enzyme (ACE) inhibitors, do not use this product. If you are currently using any prescription drugs, have an ongoing medical condition, or if you are pregnant or breastfeeding, consult your healthcare provider before using this product.
Keep out of reach of children.
Allergens and what it does not contain
This product contains no added wheat, soy, yeast, gluten, salt, preservatives or milk.
Gluten free
Storage
Store in a cool, dry, place.

Source: label statements in DSLD label 313420.

What else is on the label?

Other ingredients: Fructose, Citric Acid, Malic Acid, Grape Juice, Powder, Orange Juice, Powder, Silicon Dioxide, Raspberry Flavor, Natural, Rebaudioside A, White Grape Flavor, Natural, Orange Flavor, Beet, Powder, Grape Flavor, Natural, Raspberry, Luo Han Guo fruit extract, Apple Fiber, natural Black Cherry flavor, Grape Skin Extract, Passion Fruit flavor, Maltodextrin, Glucose, Lemon flavor, Calcium Sulfate, Lime flavor.

How many labels does Turn Up have?

2 labels are on file under this name since October 23, 2020: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 313420 (current) Entered June 20, 2024 · on the market · 14.1 ounces
  2. Label 238534 Entered October 23, 2020 · off the market October 4, 2023 · 30 packets

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Market America, Inc. (distributor), Greensboro, NC. All Isotonix Essentials products.

Where next?