True Focus
by NOW · capsule · 90 veg capsules
- On the market (NIH)
- UPC 7 33739 00157 3
- DSLD label 314143
- Serving 2 veg capsules
- 45 servings
True Focus by NOW lists 9 ingredients, 9 with an amount per serving of 2 veg capsules, such as 36 mg of vitamin C, 12 mg of vitamin B6, 800 mg of L-tyrosine and 300 mg of L-phenylalanine. Its current label entered the NIH Dietary Supplement Label Database on September 25, 2024.
What is in True Focus?
Each row as the label prints it, per serving of 2 veg capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).
| Ingredient | Amount | % DV | Among products listing it |
|---|---|---|---|
| Vitamin Cas Potassium AscorbateVitamin C (Form: from Potassium Ascorbate) | 36 mg | 40% | 83% of 18,583 products listing vitamin C give more (median 100 mg). |
| Vitamin B6as Pyridoxine HydrochlorideVitamin B-6 (Form: from Pyridoxine HCl) | 12 mg | 706% | Higher than 66% of 15,277 products listing vitamin B6 (median 6 mg). |
| L-Tyrosinefree-form | 800 mg | Higher than 72% of 1,680 products listing tyrosine (median 500 mg). | |
| L-Phenylalaninefree-form | 300 mg | Higher than 55% of 611 products listing phenylalanine (median 250 mg). | |
| Taurinefree-form | 100 mg | 76% of 2,337 products listing taurine give more (median 500 mg). | |
| Grape seed extractas Polyphenolsstandardized for Polyphenols | 80 mg | Higher than 57% of 1,900 products listing grape (median 50 mg). | |
| Dimethylaminoethanolas Dimethylaminoethanol BitartrateDMAE (Form: from Dimethylaminoethanol Bitartrate) | 60 mg | 55% of 365 products listing deanol give more (median 100 mg). | |
| Ginkgo extractas Ginkgoflavonglycosides, Terpene Lactones(min. 24% Ginkgoflavonglycosides, and 6% Terpene Lactones) (50:1 standardized extract) | 40 mg | 68% of 1,339 products listing ginkgo give more (median 60 mg). | |
| Coenzyme Q-10as Ubiquinone | 10 mg | 85% of 2,922 products listing coenzyme Q-10 give more (median 60 mg). |
Source: NIH ODS Dietary Supplement Label Database, label 314143 (entered September 25, 2024), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.
Is that a lot?
The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:
- 85% of the 2,922 products that print an amount of coenzyme Q-10 list more than its 10 mg of coenzyme Q-10 (median 60 mg).
The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.
The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.
Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.
Which products have the closest formulas?
The products whose ingredient lists overlap most with True Focus's, rare ingredients counting for more.
- Focus AlertAltrum 9 shared, 93% alike
- Shake Booster Memory and Focus UnflavoredYes You Can! 4 shared, 42% alike
Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.
What does the label say about taking it?
Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.
- Directions
- Suggested Usage: Take 2 capsules daily between meals.
- Warnings
- Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.
- Caution: For adults only. Keep out of reach of children.
- Consult physician if pregnant/nursing, taking medication, or have a medical condition.
- Phenylketonurics (PKU): This product contains L-Phenylalanine.
- Allergens and what it does not contain
- Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish, tree nut or sesame ingredients.
- Non-GMO
- Storage
- Store in a cool, dry place after opening.
Source: label statements in DSLD label 314143.
What else is on the label?
Other ingredients: Hypromellose, Magnesium Stearate, Silicon Dioxide.
Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Triangle K (Kosher); GMP Quality Assured.
How many labels does True Focus have?
6 labels are on file under this name since October 1, 2012: other sizes, label designs and reformulations. The current one leads this page.
- Label 314143 (current) Entered September 25, 2024 · on the market · 90 veg capsules · UPC 7 33739 00157 3
- Label 313335 Entered May 23, 2024 · on the market · 90 veg capsules · UPC 7 33739 00157 3
- Label 70148 Entered January 25, 2017 · off the market February 12, 2024 · 90 veg capsules · UPC 7 33739 00157 3
- Label 60462 Entered June 24, 2016 · off the market November 30, 2016 · 90 veg capsules · UPC 7 33739 00157 3
- Label 55131 Entered January 25, 2016 · off the market March 31, 2016 · 90 veg capsules · UPC 7 33739 00157 3
- Label 13491 Entered October 1, 2012 · off the market November 24, 2015 · 90 veg capsules · UPC 7 33739 00157 3
Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).
Who makes it?
The label names NOW Foods (manufacturer), Bloomingdale, IL. All NOW products.