Simply Sleep

by Designed by Dean · capsule · 60 capsules

  • Off the market since November 2023 (NIH)
  • UPC 7 36211 53735 5
  • DSLD label 230322
  • Serving 2 vegetarian capsules
  • 30 servings

Simply Sleep by Designed by Dean lists 19 ingredients, 3 with an amount per serving of 2 vegetarian capsules, such as 45 mg of calcium, 1.5 mg of vitamin B6 and 90 mg of magnesium; 16 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on July 23, 2020.

What is in Simply Sleep?

Each row as the label prints it, per serving of 2 vegetarian capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Simply Sleep: Supplement Facts rows against the market (DSLD label 230322, January 2026 release)
IngredientAmount% DVAmong products listing it
Calciumas Calcium Citrate45 mg5%Calcium in Simply Sleep against 17,831 products45 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg45 mg

78% of 17,831 products listing calcium give more (median 115 mg).

Vitamin B6as Pyridoxine Hydrochloride1.5 mg90%Vitamin B6 in Simply Sleep against 15,277 products1.5 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg1.5 mg

86% of 15,277 products listing vitamin B6 give more (median 6 mg).

Magnesiumas Magnesium Citrate90 mg23%Magnesium in Simply Sleep against 14,003 products90 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg90 mg

Higher than 50% of 14,003 products listing magnesium (median 86 mg).

Proprietary Sleep Blend1,071 mg
L-Tryptophanin the blend, no amount given
Valerianin the blend, no amount given
Gojiin the blend, no amount given
Chamomilein the blend, no amount given
Lemon Balmin the blend, no amount given
Passion Fruitin the blend, no amount given
L-Taurinein the blend, no amount given
Hopsin the blend, no amount given
St. John's Wortin the blend, no amount given
GABAin the blend, no amount given
Skullcapin the blend, no amount given
L-Theaninein the blend, no amount given
Ashwagandhain the blend, no amount given
Inositolin the blend, no amount given
5-Htpin the blend, no amount given
Melatoninin the blend, no amount given

Source: NIH ODS Dietary Supplement Label Database, label 230322 (entered July 23, 2020), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient; 16 ingredients sit inside a blend, so their amounts cannot be compared.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

4 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested Use As a dietary supplement take two (2) veggies capsules once daily before bedtime, or as directed by your healthcare professional.
Warnings
Warning: Do not exceed recommended dose.
Pregnant or nursing women, children under 18 and individuals with known medical conditions should consult their physician prior to taking.
Pregnant or nursing women, children under 18 and individuals with known medical conditions should consult their physician prior to taking. Keep out of reach of children.
Do not use if safety seal is damaged or missing.
Storage
Store in a cool, dry place.

Source: label statements in DSLD label 230322.

What else is on the label?

Other ingredients: Cellulose, Rice Flour, Magnesium Stearate, Silicon Dioxide.

How many labels does Simply Sleep have?

One label is on file, entered on July 23, 2020.

  1. Label 230322 (current) Entered July 23, 2020 · off the market November 3, 2023 · 60 capsules · UPC 7 36211 53735 5

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Herbal Technologies Int'l., LLC (distributor), Santa Monica, CA. All Designed by Dean products.

Where next?