Pure Noni
by Pure Health Naturally · liquid · 16 fl. Oz.
- Off the market since November 2023 (NIH)
- DSLD label 33292
- Serving 1 fl. oz. (30 mL)
- 16 servings
Pure Noni by Pure Health Naturally lists 5 ingredients, 4 with an amount per serving of 1 fl. oz., such as 11 IU of vitamin A, 3 mg of vitamin C, 3 mg of calcium and 30,000 mg of proprietary organic noni liquid super concentrate; 1 sits inside a blend without its own amount, beside 4 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on May 23, 2014.
What is in Pure Noni?
Each row as the label prints it, per serving of 1 fl. oz.. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).
| Ingredient | Amount | % DV | Among products listing it |
|---|---|---|---|
| Calories | 5 Calories | ||
| Total Fat | 0 g | 0% | |
| Total Carbohydrates | 2 g | 1% | 58% of 21,979 products listing carbohydrate give more (median 3 g). |
| Sugar | 1 g | 69% of 11,807 products listing sugar give more (median 2 g). | |
| Vitamin A | 11 IU | 1% | over 99% of 5,772 products listing vitamin A give more (median 4,000 IU). |
| Vitamin C | 3 mg | 5% | 98% of 18,583 products listing vitamin C give more (median 100 mg). |
| Calcium | 3 mg | 1% | 99% of 17,831 products listing calcium give more (median 115 mg). |
| Sodium | 5 mg | 1% | 89% of 14,514 products listing sodium give more (median 55 mg). |
| Proprietary Organic Noni Liquid Super Concentrate | 30,000 mg | Higher than 92% of 162 products listing noni (median 450 mg). | |
| 100% Pure Aged Organic Noni (Morinda citrifolia) juice | no amount given |
Source: NIH ODS Dietary Supplement Label Database, label 33292 (entered May 23, 2014), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.
Is that a lot?
The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:
- over 99% of the 5,772 products that print an amount of vitamin A list more than its 11 IU of vitamin A (median 4,000 IU).
- 98% of the 18,583 products that print an amount of vitamin C list more than its 3 mg of vitamin C (median 100 mg).
- 99% of the 17,831 products that print an amount of calcium list more than its 3 mg of calcium (median 115 mg).
- Its 30,000 mg of proprietary organic noni liquid super concentrate (filed by NIH under noni) is higher than 92% of the 162 noni products that print an amount; 2 list more.
The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.
The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.
Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.
Which products have the closest formulas?
1 product lists the very same ingredients; the nearest amounts come first.
- Organic Noni 100Genesis Today · off the market same ingredients
- Noni Juice MaxBronson 8 shared, 59% alike
- NoniNature's Bounty · off the market 4 shared, 58% alike
- Noni JuiceGood 'N Natural · off the market 4 shared, 58% alike
- Noni LiquidSundown Naturals 4 shared, 58% alike
- NoniGood 'N Natural · off the market 4 shared, 58% alike
Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.
What does the label say about taking it?
Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.
- Directions
- Directions: Take one fluid ounce in the morning on an empty stomach and additional servings throughout the day as desired.
- Shake well, refrigerate after opening and consume contents within 30 days.
- Warnings
- Do not use if seal around cap is broken.
- Keep out of reach of children.
- Allergens and what it does not contain
- No preservatives, artificial flavors, colors or added sugar.
- + No Sugar Added
Source: label statements in DSLD label 33292.
What else is on the label?
Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): USDA ORGANIC; K. Listed with: USDA Organic seal (a seal is the label's claim; the certifier's own list confirms it).
How many labels does Pure Noni have?
One label is on file, entered on May 23, 2014.
- Label 33292 (current) Entered May 23, 2014 · off the market November 9, 2023 · 16 fl. Oz.
Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).
Who makes it?
The label names Pure Health (distributor), Las Vegas, NV. All Pure Health Naturally products.