PlainVitamins

Pure Goji

by Pure Health Naturally · liquid · 4 fl. Oz.

  • Off the market since November 2023 (NIH)
  • DSLD label 33288
  • Serving 1 fl. oz. (30 mL)
  • 4 servings

Pure Goji by Pure Health Naturally lists 3 ingredients, 2 with an amount per serving of 1 fl. oz., such as 11 IU of vitamin A and 30,000 mg of proprietary organic goji liquid super concentrate; 1 sits inside a blend without its own amount, beside 4 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on May 23, 2014.

What is in Pure Goji?

Each row as the label prints it, per serving of 1 fl. oz.. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Pure Goji: Supplement Facts rows against the market (DSLD label 33288, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories10 Calories
Total Fat0 g0%
Total Carbohydrates2 g1%Carbohydrate in Pure Goji against 21,979 products2 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.2 g

58% of 21,979 products listing carbohydrate give more (median 3 g).

Sugar2 gSugar in Pure Goji against 11,807 products2 g per serving; the middle half of products list 1 g to 4 g, the median 2 g.2 g

48% of 11,807 products listing sugar give more (median 2 g).

Vitamin A11 IU1%Vitamin A in Pure Goji against 5,772 products11 IU per serving; the middle half of products list 2,000 IU to 5,000 IU, the median 4,000 IU.11 IU

over 99% of 5,772 products listing vitamin A give more (median 4,000 IU).

Sodium15 mg1%Sodium in Pure Goji against 14,514 products15 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.15 mg

72% of 14,514 products listing sodium give more (median 55 mg).

Proprietary Organic Goji Liquid Super Concentrate30,000 mgGoji in Pure Goji against 228 products30,000 mg per serving; the middle half of products list 60 mg to 600 mg, the median 190 mg.30,000 mg

Higher than 96% of 228 products listing goji (median 190 mg).

Pure Organic Gojino amount given

Source: NIH ODS Dietary Supplement Label Database, label 33288 (entered May 23, 2014), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • over 99% of the 5,772 products that print an amount of vitamin A list more than its 11 IU of vitamin A (median 4,000 IU).
  • Its 30,000 mg of proprietary organic goji liquid super concentrate (filed by NIH under goji) is higher than 96% of the 228 goji products that print an amount; 1 list more.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Pure Goji's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: Take one fluid ounce in the morning on an empty stomach and additional servings throughout the day as desired. Shake well, refrigerate after opening and consume contents within 30 days.
Warnings
Do not use if seal around cap is broken.
Keep out of reach of children.
Allergens and what it does not contain
No preservatives, artificial flavors, colors or added sugar.
Storage
Shake well, refrigerate after opening and consume contents within 30 days.

Source: label statements in DSLD label 33288.

What else is on the label?

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): USDA ORGANIC; K. Listed with: USDA Organic seal (a seal is the label's claim; the certifier's own list confirms it).

How many labels does Pure Goji have?

One label is on file, entered on May 23, 2014.

  1. Label 33288 (current) Entered May 23, 2014 · off the market November 9, 2023 · 4 fl. Oz.

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Pure Health (distributor), Las Vegas, NV. All Pure Health Naturally products.

Where next?