PlainVitamins

Lutein

by NOW · softgel capsule · 120 softgels

  • On the market (NIH)
  • UPC 7 33739 03057 3
  • DSLD label 315751
  • Serving 1 softgel
  • 120 servings

Lutein by NOW lists one ingredient: 10 mg of lutein per serving of 1 softgel. Its current label entered the NIH Dietary Supplement Label Database on July 25, 2024.

What is in Lutein?

Each row as the label prints it, per serving of 1 softgel. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Lutein: Supplement Facts rows against the market (DSLD label 315751, January 2026 release)
IngredientAmount% DVAmong products listing it
Luteinas Lutein Esters, Marigold Flower Extractfree lutein10 mgLutein in Lutein against 2,493 products10 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.10 mg

Higher than 71% of 2,493 products listing lutein (median 3 mg).

Source: NIH ODS Dietary Supplement Label Database, label 315751 (entered July 25, 2024), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested Usage: Take 1 softgel daily with a fat-containing meal.
Warnings
Caution: For adults only. Keep out of reach of children.
Consult physician if pregnant/nursing, taking medication, or have a medical condition.
Not manufactured with wheat, gluten, soy, corn, milk, egg, fish or shellfish ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.
Allergens and what it does not contain
Non-GMO
Not manufactured with wheat, gluten, soy, corn, milk, egg, fish or shellfish ingredients.

Source: label statements in DSLD label 315751.

What else is on the label?

Other ingredients: Bovine Gelatin, Glycerin, Water, Caramel, Extra Virgin Olive Oil, Silicon Dioxide.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Triangle K (Kosher) Contains Gelatin; GMP Quality Assured.

How many labels does Lutein have?

10 labels are on file under this name since December 24, 2013: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 315751 (current) Entered July 25, 2024 · on the market · 120 softgels · UPC 7 33739 03057 3
  2. Label 314458 Entered May 23, 2024 · on the market · 60 softgels · UPC 7 33739 03058 0
  3. Label 59891 Entered May 22, 2016 · off the market March 12, 2025 · 120 softgels · UPC 7 33739 03057 3
  4. Label 57146 Entered March 24, 2016 · off the market March 12, 2025 · 60 softgels · UPC 7 33739 03058 0
  5. Label 46083 Entered June 25, 2015 · off the market December 23, 2015 · 60 softgels · UPC 7 33739 03058 0
  6. Label 46081 Entered June 25, 2015 · off the market January 19, 2016 · 120 softgels · UPC 7 33739 03057 3
  7. Label 39070 Entered November 25, 2014 · off the market April 24, 2015 · 60 softgels · UPC 7 33739 03058 0
  8. Label 39069 Entered November 25, 2014 · off the market April 24, 2015 · 120 softgels · UPC 7 33739 03057 3
  9. Label 28678 Entered December 24, 2013 · off the market October 8, 2014 · 60 softgels · UPC 7 33739 03058 0
  10. Label 28676 Entered December 24, 2013 · off the market October 8, 2014 · 120 softgels · UPC 7 33739 03057 3

DSLD also links this label to: Lutein Esters (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names NOW Foods (manufacturer), Bloomingdale, IL. All NOW products.

Where next?