PlainVitamins

Kid's Chewable DHA Fruit Flavor

by NOW · softgel capsule · 60 softgels

  • Off the market since February 2024 (NIH)
  • UPC 7 33739 01607 2
  • DSLD label 210437
  • Serving 2 chewable softgels
  • 30 servings

Kid's Chewable DHA Fruit Flavor by NOW lists 3 ingredients, 3 with an amount per serving of 2 chewable softgels, such as 1,100 mg of fish oil concentrate, beside 1 Nutrition Facts row (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on December 22, 2019.

What is in Kid's Chewable DHA Fruit Flavor?

Each row as the label prints it, per serving of 2 chewable softgels. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Kid's Chewable DHA Fruit Flavor: Supplement Facts rows against the market (DSLD label 210437, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories10 Calories
Total Fat1 g3%Fat (unspecified) in Kid's Chewable DHA Fruit Flavor against 11,965 products1 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.1 g

56% of 11,965 products listing fat (unspecified) give more (median 1.5 g). Per day at the most servings: 2 g.

Fish Oil concentrate1,100 mgFish Oil in Kid's Chewable DHA Fruit Flavor against 1,990 products1.1 g per serving; the middle half of products list 1 g to 2 g, the median 1.2 g.1.1 g

53% of 1,990 products listing fish oil give more (median 1.2 g). Per day at the most servings: 2.2 g.

Docosahexaenoic Acid200 mgDHA in Kid's Chewable DHA Fruit Flavor against 3,627 products200 mg per serving; the middle half of products list 104 mg to 400 mg, the median 232 mg.200 mg

54% of 3,627 products listing DHA give more (median 232 mg). Per day at the most servings: 400 mg.

Eicosapentaenoic Acid48 mgEPA (Eicosapentaenoic Acid) in Kid's Chewable DHA Fruit Flavor against 3,134 products48 mg per serving; the middle half of products list 120 mg to 590 mg, the median 300 mg.48 mg

90% of 3,134 products listing EPA (eicosapentaenoic acid) give more (median 300 mg). Per day at the most servings: 96 mg.

Source: NIH ODS Dietary Supplement Label Database, label 210437 (entered December 22, 2019), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 90% of the 3,134 products that print an amount of EPA (eicosapentaenoic acid) list more than its 48 mg of EPA (eicosapentaenoic acid) (median 300 mg).

The NIH database records 1 to 2 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested Usage: For children and adults, take 2 chewable softgels 1 to 2 times daily with food, or as directed by your healthcare practitioner.
Warnings
Caution: Consult physician if pregnant/nursing, taking medication, or have a medical condition.
Keep out of reach of children.
Contains Xylitol, which is harmful to pets.
Contains fish (tuna). Mixed Tocopherols from non-GMO soy.
Not manufactured with yeast, wheat, gluten, milk, egg or shellfish ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.
Allergens and what it does not contain
Non-GMO
Not manufactured with yeast, wheat, gluten, milk, egg or shellfish ingredients.

Source: label statements in DSLD label 210437.

What else is on the label?

Other ingredients: Softgel Capsule, Mixed Tocopherols.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): GMP Quality Assured.

How many labels does Kid's Chewable DHA Fruit Flavor have?

3 labels are on file under this name since September 25, 2015: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 210437 (current) Entered December 22, 2019 · off the market February 12, 2024 · 60 softgels · UPC 7 33739 01607 2
  2. Label 74150 Entered June 23, 2017 · off the market December 19, 2018 · 60 softgels · UPC 7 33739 01607 2
  3. Label 50226 Entered September 25, 2015 · off the market May 1, 2017 · 60 softgels · UPC 7 33739 01607 2

DSLD also links this label to: Kid's Chewable DHA (image difference, same product), DHA Fish Oil Chewables 100 mg Tasty Fruit Flavor (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names NOW Foods (packager), Bloomingdale, IL. All NOW products.

Where next?