PlainVitamins

Genius Immunity Shield

by The Genius Brand · capsule · 60 veggie capsules

  • On the market (NIH)
  • UPC 8 10037 68062 1
  • DSLD label 263231
  • Serving 2 veggie capsules
  • 30 servings

Genius Immunity Shield by The Genius Brand lists 8 ingredients, 8 with an amount per serving of 2 veggie capsules, such as 900 mcg RAE of vitamin A, 90 mg of vitamin C, 20 mcg (800 IU) of vitamin D and 55 mcg of selenium. Its current label entered the NIH Dietary Supplement Label Database on November 19, 2021.

What is in Genius Immunity Shield?

Each row as the label prints it, per serving of 2 veggie capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Genius Immunity Shield: Supplement Facts rows against the market (DSLD label 263231, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Aas Beta-CaroteneVitamin A (as Beta Carotene) (3000 IU)900 mcg RAE100%
Vitamin Cas Ascorbic Acid90 mg100%Vitamin C in Genius Immunity Shield against 18,583 products90 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg90 mg

57% of 18,583 products listing vitamin C give more (median 100 mg).

Vitamin Das CholecalciferolVitamin D (as Cholecalciferol) (800 IU)20 mcg (800 IU)100%Vitamin D in Genius Immunity Shield against 14,175 products20 mcg per serving; the middle half of products list 10 mcg to 25 mcg, the median 15 mcg.DV 20 mcgUL 100 mcg20 mcg

Higher than 51% of 14,175 products listing vitamin D (median 15 mcg).

Seleniumas Selenium Glycinate Complex55 mcg100%Selenium in Genius Immunity Shield against 7,658 products55 mcg per serving; the middle half of products list 27 mcg to 100 mcg, the median 55 mcg.DV 55 mcgUL 400 mcg55 mcg

50% of 7,658 products listing selenium give more (median 55 mcg).

Elderberry, Powderas Sambucus nigra500 mgEuropean Elder in Genius Immunity Shield against 920 products500 mg per serving; the middle half of products list 50 mg to 400 mg, the median 150 mg.500 mg

Higher than 79% of 920 products listing european elder (median 150 mg).

Echinacea purpureaas PolyphenolsEchinacea purpurea [Whole plant] (Standardized to contain 4% Polyphenols)350 mgEchinacea purpurea in Genius Immunity Shield against 484 products350 mg per serving; the middle half of products list 50 mg to 400 mg, the median 200 mg.350 mg

Higher than 65% of 484 products listing echinacea purpurea (median 200 mg).

Baker's Yeast Beta Glucan250 mgBeta-Glucans in Genius Immunity Shield against 335 products250 mg per serving; the middle half of products list 50 mg to 250 mg, the median 100 mg.250 mg

Higher than 72% of 335 products listing beta-glucans (median 100 mg).

Birchas Betula platyphyllaBirch (Betula platyphylla) [Bark] (Standardized to 10% Betulinic Acid)150 mgBirch in Genius Immunity Shield against 45 products150 mg per serving; the middle half of products list 50 mg to 983 mg, the median 150 mg.150 mg

44% of 45 products listing birch give more (median 150 mg).

Source: NIH ODS Dietary Supplement Label Database, label 263231 (entered November 19, 2021), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Genius Immunity Shield's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Directions: Take two (2) veggie capsules daily or as directed by your healthcare practitioner.
Warnings
Warnings: Do not exceed recommended dose.
Pregnant or nursing mothers, children under the age of 18, and individuals with a known medical condition should consult a physician before using this or any dietary supplement.
Keep out of the reach of children.
Do not use if safety seal is damaged or missing.
This product is manufactured in a facility which may also process milk, soy, wheat, egg, peanuts, tree nuts, fish and shellfish.
Storage
Store at room temperature.

Source: label statements in DSLD label 263231.

What else is on the label?

Other ingredients: Hypromellose, organic Rice, Ascorbyl Palmitate.

How many labels does Genius Immunity Shield have?

One label is on file, entered on November 19, 2021.

  1. Label 263231 (current) Entered November 19, 2021 · on the market · 60 veggie capsules · UPC 8 10037 68062 1

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names The Genius Brand (distributor), Alpharetta, GA. All The Genius Brand products.

Where next?