PlainVitamins

Double Strength Lutein Esters

by NOW · capsule · 90 veg capsules

  • Off the market since June 2013 (NIH)
  • UPC 7 33739 03069 6
  • DSLD label 28683
  • Serving 1 veg capsule

Double Strength Lutein Esters by NOW lists 3 ingredients, 3 with an amount per serving of 1 veg capsule, such as 3 mg of vitamin C and 37 mg of lutein. Its current label entered the NIH Dietary Supplement Label Database on December 24, 2013.

What is in Double Strength Lutein Esters?

Each row as the label prints it, per serving of 1 veg capsule. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Double Strength Lutein Esters: Supplement Facts rows against the market (DSLD label 28683, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Cas Ascorbyl PalmitateVitamin C (Form: from Ascorbyl Palmitate)3 mg5%Vitamin C in Double Strength Lutein Esters against 18,583 products3 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg3 mg

98% of 18,583 products listing vitamin C give more (median 100 mg).

Luteinas Marigold37 mgLutein in Double Strength Lutein Esters against 2,493 products37 mg per serving; the middle half of products list 0.5 mg to 10 mg, the median 3 mg.37 mg

Higher than 97% of 2,493 products listing lutein (median 3 mg).

Provides 20 mg of Free Lutein20 mg

Source: NIH ODS Dietary Supplement Label Database, label 28683 (entered December 24, 2013), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 98% of the 18,583 products that print an amount of vitamin C list more than its 3 mg of vitamin C (median 100 mg).
  • Its 37 mg of lutein is higher than 97% of the 2,493 lutein products that print an amount; 62 list more.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

1 product lists the very same ingredients; the nearest amounts come first.

  • Lutein 10 mgProtocol For Life Balance same ingredients
  • LuteinIndiana Botanic Gardens · off the market 1 shared, 68% alike
  • Lutein 20 mgWindmill · off the market 1 shared, 68% alike
  • Lutein 20 mgBronson · off the market 1 shared, 68% alike
  • Lutein 6 mgGood 'N Natural · off the market 1 shared, 68% alike
  • LuteinSwanson · off the market 1 shared, 68% alike

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
SUGGESTED USAGE: As a dietary supplement, take 1 capsule daily with a meal.
Warnings
Caution: For adults only.
Consult physician if pregnant/nursing, taking medication, or have a medical condition.
Keep out of reach of children.
Do Not Eat Freshness Packet. Keep in Bottle.
Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish or tree nut ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.
Allergens and what it does not contain
Not manufactured with wheat, gluten, soy, milk, egg, fish, shellfish or tree nut ingredients.
Storage
Store in a cool, dry place after opening.

Source: label statements in DSLD label 28683.

What else is on the label?

Other ingredients: Cellulose, Stearic Acid, Silica, Rice Flour.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): GMP QUALITY ASSURED.

How many labels does Double Strength Lutein Esters have?

2 labels are on file under this name since October 25, 2012: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 28683 (current) Entered December 24, 2013 · off the market June 14, 2013 · 90 veg capsules · UPC 7 33739 03069 6
  2. Label 14306 Entered October 25, 2012 · off the market September 7, 2012 · 90 veg capsules · UPC 7 33739 03069 6

DSLD also links this label to: High Potency Lutein Esters (image difference, same product), Double Strength Lutein (image difference, same product), Double Strength Lutein (image difference, same product), Double Strength Lutein (image difference, same product), Double Strength Lutein (image difference, same product), Double Strength Lutein (image difference, same product), Double Strength Luteiin 20 mg (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names NOW FOODS (manufacturer), Bloomingdale, IL. All NOW products.

Where next?