PlainVitamins

DHA-250

by NOW · softgel capsule · 120 softgels

  • Off the market since February 2024 (NIH)
  • UPC 7 33739 01610 2
  • DSLD label 314267
  • Serving 2 softgels
  • 60 servings

DHA-250 by NOW lists 3 ingredients, 3 with an amount per serving of 2 softgels, such as 1 g of fish oil concentrate, beside 1 Nutrition Facts row (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on November 22, 2024.

What is in DHA-250?

Each row as the label prints it, per serving of 2 softgels. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

DHA-250: Supplement Facts rows against the market (DSLD label 314267, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories10 Calories
Total Fat1 g1%Fat (unspecified) in DHA-250 against 11,965 products1 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.1 g

56% of 11,965 products listing fat (unspecified) give more (median 1.5 g). Per day at the most servings: 2 g.

Fish Oil Concentrate1,000 mg1 gFish Oil in DHA-250 against 1,990 products1 g per serving; the middle half of products list 1 g to 2 g, the median 1.2 g.1 g

55% of 1,990 products listing fish oil give more (median 1.2 g). Per day at the most servings: 2 g.

Omega-3 Fatty Acidsno amount given
Docosahexaenoic Acid500 mgDHA in DHA-250 against 3,627 products500 mg per serving; the middle half of products list 104 mg to 400 mg, the median 232 mg.500 mg

Higher than 82% of 3,627 products listing DHA (median 232 mg). Per day at the most servings: 1,000 mg.

Eicosapentaenoic Acid250 mgEPA (Eicosapentaenoic Acid) in DHA-250 against 3,134 products250 mg per serving; the middle half of products list 120 mg to 590 mg, the median 300 mg.250 mg

54% of 3,134 products listing EPA (eicosapentaenoic acid) give more (median 300 mg). Per day at the most servings: 500 mg.

Source: NIH ODS Dietary Supplement Label Database, label 314267 (entered November 22, 2024), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient.

The NIH database records 1 to 2 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested Usage: Take 2 softgels 1 to 2 times daily with food.
Warnings
Caution: For adults only.
Consult physician if pregnant/nursing, taking medication, or have a medical condition.
Keep out of reach of children.
Contains fish (anchovies, sardines, tuna).
Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, shellfish or sesame ingredients. Produced in a GMP facility that processes other ingredients containing these allergens.
Allergens and what it does not contain
This fish oil concentrate is molecularly distilled and manufactured under strict quality control standards. It is tested to be free of potentially harmful levels of contaminants such as PCB's, dioxins, mercury and other heavy metals.
Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, shellfish or sesame ingredients.
Storage
Store in a cool, dry place after opening.

Source: label statements in DSLD label 314267.

What else is on the label?

Other ingredients: Bovine Gelatin, Glycerin, Water, D-Alpha-Tocopherol.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Triangle K (Kosher) Contains Gelatin; GMP Quality Assured.

How many labels does DHA-250 have?

6 labels are on file under this name since December 29, 2014: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 314267 (current) Entered November 22, 2024 · off the market February 12, 2024 · 120 softgels · UPC 7 33739 01610 2
  2. Label 204993 Entered July 24, 2019 · off the market February 12, 2024 · 120 softgels · UPC 7 33739 01610 2
  3. Label 72178 Entered March 24, 2017 · off the market December 6, 2018 · 120 softgels · UPC 7 33739 01610 2
  4. Label 52860 Entered October 22, 2015 · off the market March 7, 2017 · 120 softgels · UPC 7 33739 01610 2
  5. Label 45743 Entered May 22, 2015 · off the market September 30, 2015 · 120 softgels · UPC 7 33739 01610 2
  6. Label 40291 Entered December 29, 2014 · off the market April 24, 2015 · 120 softgels · UPC 7 33739 01610 2

DSLD also links this label to: High Potency DHA-250 (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names NOW FOODS (distributor), Bloomingdale, IL. All NOW products.

Where next?