100 % Pure Shark Cartilage

by NOW · capsule · 300 capsules

  • Off the market since January 2013 (NIH)
  • UPC 7 33739 03272 0
  • DSLD label 14876
  • Serving 6 capsules
  • 50 servings

100 % Pure Shark Cartilage by NOW lists 3 ingredients, 3 with an amount per serving of 6 capsules, such as 810 mg of calcium and 4.5 g of shark cartilage, beside 3 Nutrition Facts rows (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on October 25, 2012.

What is in 100 % Pure Shark Cartilage?

Each row as the label prints it, per serving of 6 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

100 % Pure Shark Cartilage: Supplement Facts rows against the market (DSLD label 14876, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories10 Calories
Total Carbohydrates1 g1%Carbohydrate in 100 % Pure Shark Cartilage against 21,979 products1 g per serving; the middle half of products list 1 g to 6 g, the median 3 g.1 g

74% of 21,979 products listing carbohydrate give more (median 3 g). Per day at the most servings: 2 g.

Protein2 g4%Protein in 100 % Pure Shark Cartilage against 8,985 products2 g per serving; the middle half of products list 2 g to 24 g, the median 16 g.2 g

70% of 8,985 products listing protein give more (median 16 g). Per day at the most servings: 4 g.

Calcium810 mg81%Calcium in 100 % Pure Shark Cartilage against 17,831 products810 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg810 mg

Higher than 95% of 17,831 products listing calcium (median 115 mg). Per day at the most servings: 1,620 mg.

Sodium40 mg2%Sodium in 100 % Pure Shark Cartilage against 14,514 products40 mg per serving; the middle half of products list 15 mg to 142 mg, the median 55 mg.40 mg

56% of 14,514 products listing sodium give more (median 55 mg). Per day at the most servings: 80 mg.

Shark Cartilage4.5 gCartilage in 100 % Pure Shark Cartilage against 199 products4,500 mg per serving; the middle half of products list 40 mg to 750 mg, the median 100 mg.4,500 mg

Higher than 97% of 199 products listing cartilage (median 100 mg). Per day at the most servings: 9,000 mg.

Mucopolysaccharides720 mg

Source: NIH ODS Dietary Supplement Label Database, label 14876 (entered October 25, 2012), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 810 mg of calcium is higher than 95% of the 17,831 calcium products that print an amount; 884 list more.
  • Its 4,500 mg of shark cartilage (filed by NIH under cartilage) is higher than 97% of the 199 cartilage products that print an amount.

The NIH database records 1 to 2 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with 100 % Pure Shark Cartilage's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
SUGGESTED USAGE: As a dietary supplement, take 6 capsules 1 to 2 times daily. Consider taking these other NOW(R) products: AHCC(R) and Joint Support(TM).
Warnings
Consult physician if pregnant/nursing, taking medication, recovering from recent surgery, or have a medical condition (especially a heart/circulatory condition).
Produced in a GMP facility that processes other ingredients containing these allergens.
Caution: For adults only.
Keep out of reach of children.
Do Not Eat Freshness Packet. Keep in Bottle.
Allergens and what it does not contain
Not manufactured with yeast, wheat, gluten, soy, milk, egg, shellfish or tree nut ingredients.
Storage
Store in a cool, dry place after opening.

Source: label statements in DSLD label 14876.

What else is on the label?

Other ingredients: Gelatin, Cellulose, Magnesium Stearate, Stearic Acid, Silica.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): GMP QUALITY ASSURED.

How many labels does 100 % Pure Shark Cartilage have?

One label is on file, entered on October 25, 2012.

  1. Label 14876 (current) Entered October 25, 2012 · off the market January 7, 2013 · 300 capsules · UPC 7 33739 03272 0

DSLD also links this label to: Shark Cartilage 750 mg (image difference, same product), 100% Pure Shark Cartilage (image difference, same product), 100% Pure Shark Cartilage (image difference, same product), Shark Cartilage 750 mg (image difference, same product), Shark Cartilage 750 mg (image difference, same product), Shark Cartilage 750 mg (image difference, same product).

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names NOW FOODS (distributor), Bloomingdale, IL. All NOW products.

Where next?