PlainVitamins

100 Percent Pure Kids' Krill Oil

by Dr. Mercola Premium Supplements · capsule · 60 Licaps(TM) Capsules

  • Off the market since March 2015 (NIH)
  • UPC 8 13006 01149 5
  • DSLD label 14978
  • Serving 2 capsules
  • 30 servings

100 Percent Pure Kids' Krill Oil by Dr. Mercola Premium Supplements lists 6 ingredients, 6 with an amount per serving of 2 capsules, such as 320 mg of pure krill oil and 1 mg of astaxanthin, beside 1 Nutrition Facts row (calories, fat and the like). Its current label entered the NIH Dietary Supplement Label Database on November 21, 2012.

What is in 100 Percent Pure Kids' Krill Oil?

Each row as the label prints it, per serving of 2 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

100 Percent Pure Kids' Krill Oil: Supplement Facts rows against the market (DSLD label 14978, January 2026 release)
IngredientAmount% DVAmong products listing it
Calories3 Calories
Calories from Fat3 Calories
Total Fat0.32 g1%Fat (unspecified) in 100 Percent Pure Kids' Krill Oil against 11,965 products0.32 g per serving; the middle half of products list 1 g to 2.5 g, the median 1.5 g.0.32 g

98% of 11,965 products listing fat (unspecified) give more (median 1.5 g).

Pure Krill Oil320 mgKrill Oil in 100 Percent Pure Kids' Krill Oil against 320 products0.32 g per serving; the middle half of products list 0.5 g to 1 g, the median 1 g.0.32 g

89% of 320 products listing krill oil give more (median 1 g).

Phospholipids125 mgPhospholipid in 100 Percent Pure Kids' Krill Oil against 257 products125 mg per serving; the middle half of products list 130 mg to 400 mg, the median 245 mg.125 mg

79% of 257 products listing phospholipid give more (median 245 mg).

Eicosapentaenoic Acid32 mgEPA (Eicosapentaenoic Acid) in 100 Percent Pure Kids' Krill Oil against 3,134 products32 mg per serving; the middle half of products list 120 mg to 590 mg, the median 300 mg.32 mg

94% of 3,134 products listing EPA (eicosapentaenoic acid) give more (median 300 mg).

Docosahexaenoic Acid17 mgDHA in 100 Percent Pure Kids' Krill Oil against 3,627 products17 mg per serving; the middle half of products list 104 mg to 400 mg, the median 232 mg.17 mg

98% of 3,627 products listing DHA give more (median 232 mg).

Omega-6 Fatty Acids~ 5 mg
Astaxanthin1 mgAstaxanthin in 100 Percent Pure Kids' Krill Oil against 955 products1 mg per serving; the middle half of products list 0.1 mg to 4 mg, the median 1 mg.1 mg

45% of 955 products listing astaxanthin give more (median 1 mg).

Source: NIH ODS Dietary Supplement Label Database, label 14978 (entered November 21, 2012), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 94% of the 3,134 products that print an amount of EPA (eicosapentaenoic acid) list more than its 32 mg of EPA (eicosapentaenoic acid) (median 300 mg).
  • 98% of the 3,627 products that print an amount of DHA list more than its 17 mg of docosahexaenoic acid (filed by NIH under DHA) (median 232 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

2 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
SUGGESTED USE: 2 Lipcaps(TM) capsules daily with the first meal.
Warnings
WARNING: If you are allergic to shellfish, have a blood coagulation condition, or are taking anticoagulants such as Warfarin (Coumadin(R)), do not use.
Do not use if safety seal is broken.
Storage
STORE IN A COOL, DRY PLACE WITH LID TIGHTLY SEALED.

Source: label statements in DSLD label 14978.

What else is on the label?

Other ingredients: Fish gelatin capsule.

How many labels does 100 Percent Pure Kids' Krill Oil have?

One label is on file, entered on November 21, 2012.

  1. Label 14978 (current) Entered November 21, 2012 · off the market March 12, 2015 · 60 Licaps(TM) Capsules · UPC 8 13006 01149 5

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Mercola Health Resources, LLC. (distributor), Aurora, IL. All Dr. Mercola Premium Supplements products.

Where next?