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Top 10 US Supplement Brands by Product Count

PlainVitamins ranks US supplement brands by the number of distinct on-market and historical product entries in the NIH Dietary Supplement Label Database, using the brands aggregate. Updated automatically as new data is processed.

Research period:

Compiled by Plainvitamins Editorial on 2026-07-15

Research question

Among the US supplement brands tracked in the NIH Dietary Supplement Label Database, which brands carry the deepest product catalogue, and how does catalogue breadth correlate with brand market position, ingredient specialization, and distribution model?

Methodology

This ranking reflects the data currently in our database, sourced from the agency referenced in the citation below and updated automatically as new filings are processed.

Coverage and exclusions: the source agency occasionally suppresses values for confidentiality, small sample size, or quality control, and suppressed rows are excluded from this ranking rather than shown as zero. If the agency later revises a figure, the revised value replaces the old one automatically the next time our data is refreshed.

Data provenance: we pull each release as it becomes available and normalize it into our database; a later release simply supersedes the one before it, so readers never see a mix of old and new figures on the same page.

Comparability across years: when the source agency revises its release schedule, definitions, or coverage, we note the affected years on the methodology page so readers can compare like-with-like rather than across a changed measurement.

Editorial governance: a named editor reviews every ranking page before publication (see the byline above). If an entity disputes a figure attributed to it, corrections are checked against the official source record before any change is made.

Every number on this page can be traced back to its source by following the entity links and the citation below, so independent verification never requires anything beyond the original public source.

See the methodology page for the complete data-update process, source vintage, and field definitions.

Top 10 US Supplement Brands by Product Count

Live data: reflects the current dataset

products
Source NIH Dietary Supplement Label Database (DSLD) As of 2026

The ranked top 10

Every row below reflects the current 10-record dataset. Reload the page after new data is processed to see the latest values.

# Brand Total products Currently on market
1 BulkSupplements.com 4,324 3,363
2 NOW 3,516 948
3 Douglas Laboratories 2,177 889
4 Herb Pharm 1,755 391
5 Nature's Way 1,749 627
6 Carlson 1,587 541
7 Herbal Terra 1,564 1,564
8 Jarrow Formulas 1,517 192
9 The Vitamin Shoppe 1,363 469
10 Solgar 1,035 307

Source: National Institutes of Health, Office of Dietary Supplements, Dietary Supplement Label Database (DSLD). Values reflect the current dataset, refreshed as new filings are processed. National Institutes of Health, Office of Dietary Supplements, Dietary Supplement Label Database (DSLD). Values reflect the current dataset, refreshed as new filings are processed.

Findings

Top entity in the ranking

The top-ranked record in this dataset is BulkSupplements.com, with a value of 4,324 on the Total products column. The full top-10 set is rendered in the table above. Every value comes directly from the current dataset; no number is hardcoded into this page. When the National Institutes of Health, Office of Dietary Supplements publishes a revision, the ranking and the prose around it update automatically.

Distribution shape

The gap between the top-ranked record (4,324) and the 10th-ranked record (1,035) characterizes how concentrated the top of the distribution is. Where the top value is many multiples of the median value of the visible set, the population is highly concentrated, a small number of entities accumulate the bulk of the measured quantity. Where the top and bottom of the visible set are close together, the distribution is relatively flat across the top end. The full distribution beyond this top-10 cut is summarized in the aggregate context section below and explored in the linked entity profiles.

Aggregate context

Across the full population behind this ranking, here are the summary statistics: how many records exist in total, the sum of the ranking metric across all qualifying records, and the mean per-record value. The methodology page documents the exact filter applied (records with null or zero values on the ranking metric are excluded). This aggregate row is computed from the same dataset that powers the ranking above.

Source provenance

The records in this ranking originate from National Institutes of Health, Office of Dietary Supplements, specifically the Dietary Supplement Label Database (DSLD). PlainVitamins ingests the source vintage published by the agency and keeps this page current, there is no static export carrying stale numbers, and a newly published dataset is reflected here within hours. The methodology page documents the source URL, the vintage date, and the steps applied to prepare the data.

Why this ranking matters

Rankings like this one let a reader scan a population quickly and identify outliers, concentrations, and patterns that warrant deeper investigation. The detail pages linked from each entity in the table above give the full per-entity context: time-series history where available, related metrics from adjacent tables, and links onward to the underlying source records. The methodology page explains how an entity earns inclusion in the dataset and how the ranking column is computed at the source.

What this analysis cannot tell us

The NIH Dietary Supplement Label Database catalogues supplement products whose labels have been submitted to the NIH by manufacturers; it is not a complete census of every supplement sold in the US, and submission is incentivized rather than mandatory. Brand product counts reflect both legitimate product breadth and brand-naming artifacts, a private-label brand sold through a single retailer may catalogue hundreds of variant SKUs, while a smaller specialty brand may register a single high-quality flagship product. The on-market flag is updated by NIH staff and by brand-self-reporting, so a brand that exits the market without notifying NIH may continue to show on-market entries for a period. Brand counts do not measure unit sales volume, retail revenue, or quality of formulation, a brand with high product count may carry many low-complexity single-ingredient products while a brand with few products may carry deeply-formulated multi-ingredient flagships. Subsidiary and parent-brand relationships are not normalized in the dataset; multi-brand parent companies (NOW, Nature's Way) appear under their primary brand name even where private-label or specialty sub-brands exist.

Secondary cut from the same source

Top 10 brands by currently on-market product count, products flagged off-market in the DSLD are excluded from this cut

products
Source NIH Dietary Supplement Label Database (DSLD) As of 2026

Related data

Sources

Every figure on PlainVitamins is rendered directly from the NIH Dietary Supplement Label Database (DSLD), no number is typed in by an editor. This page draws directly on the NIH DSLD, no figure is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.