What "Newest" means in the DSLD

The Entry Date column shows when each label was first added to the NIH Dietary Supplement Label Database, not necessarily when the product first launched on store shelves. Many products are cataloged in the DSLD shortly after launch, but some manufacturers submit labels weeks or months after the product is already being sold, and reformulations of existing products generate fresh DSLD entries each time. So a recent entry date should be read as "this label was filed recently with the NIH" rather than "this product just launched."

The DSLD is updated on a rolling basis as new submissions arrive. Filing cadence varies dramatically by manufacturer, some big-catalog brands push updates quarterly, while smaller brands may submit only when launching a new SKU. The "newest" ranking on this page is computed from a snapshot of the database as of our most recent refresh; new entries arrive continuously, so this list will rotate over time.

Why fresh entries are useful for research

Tracking newly-cataloged supplement labels can reveal industry trends in real time: which ingredient categories are seeing the most product launches, which brands are most actively expanding, and how formulation patterns are evolving. For example, sustained increases in NMN, urolithin A, ergothioneine, or spermidine entries reflect the longevity-supplement category's growth. Conversely, declining entries in a category can indicate market saturation or regulatory pressure.

Researchers who want to track historical trends in supplement label submissions over time should consult our yearly product trends research page rather than this real-time snapshot. For category-specific deep dives, visit the type-filtered supplement directory and sort by entry date. The methodology page documents how entry dates are interpreted from the source records.