Brand
Equate supplements
Equate has 89 products in the NIH Dietary Supplement Label Database (143 labels), 83 of them on the market at its January 2026 release; its labels most often list vitamin C, vitamin D, calcium. It ranks 246 of 5,741 brands by products on file.
- Products on file
- 89143 labels, sizes and designs counted
- On the market
- 8393% of its products
- Labels disclosing no amount
- 4products whose label gives no amount per ingredient
- On file since
- 2012newest label June 22, 2023
What do Equate labels contain?
The ingredients its products list most, with its median amount per serving against the median of every product listing the same ingredient.
| Ingredient | Its products | Its median | Market median |
|---|---|---|---|
| Vitamin C | 48 | 60 mg | 100 mg |
| Vitamin D | 46 | 20 mcg | 15 mcg |
| Calcium | 42 | 210 mg | 115 mg |
| Zinc | 41 | 11 mg | 11 mg |
| Vitamin B12 | 38 | 10.75 mcg | 36 mcg |
| Vitamin B6 | 38 | 3 mg | 6 mg |
| Biotin | 36 | 30 mcg | 200 mcg |
| Pantothenic Acid (Vitamin B5) | 33 | 10 mg | 12 mg |
| Niacin | 30 | 20 mg | 20 mg |
| Iodine | 29 | 150 mcg | 150 mcg |
Source: Supplement Facts rows of Equate's current labels and of every product's, NIH ODS Dietary Supplement Label Database version 9.4.0.
Every Equate product
On-market products first, A to Z (page 1 of 2).
Every product with what it contains: the full list.
- 1,000 mg Vitamin C Orangeon the market2018
- Adult Multivitamin Gummieson the market2023
- Advanced Triple Strength Glucosamine Chondroitinon the market2013
- Calcium 600 + D3on the market2023
- Calcium 600 mg +D3+Mineralson the market2022
- Calcium 600+Don the market2017
- Calcium 600+D3on the market2022
- Calcium 600+D3+Mineralson the market2020
- Calcium Citrate+Don the market2013
- Calcium Citrate+D3on the market · 2 labels2018
- Children's Chewable Complete Multivitaminon the market · 2 labels2022
- Children's Complete Multivitaminon the market2020
- Children's Gummy Multivitaminson the market2019
- Children's Multivitamin Completeon the market · 2 labels2018
- Children's Multivitamin Gummieson the market · 6 labels2022
- Colon Support Probioticon the market2018
- Complete Multivitaminon the market · 2 labels2013
- Complete Multivitamin Adilts Under 50on the market2013
- Complete Multivitamin Adultson the market · 2 labels2022
- Complete Multivitamin Adults 50+on the market · 4 labels2022
- Complete Multivitamin Men 50+on the market · 2 labels2022
- Complete Multivitamin Women 50+on the market · 2 labels2022
- Complete Multivitamin Women's 50+on the market2017
- Complete Prenatal Multion the market · 2 labels2022
- Complete Ultra Women's Health Women Age 50+on the market2013
- Daily Fiberon the market · 6 labels2018
- Daily Fiber Orange Smoothon the market · 8 labels2022
- Daily Men's Adult Gummyon the market2018
- Daily Prenatal DHA/EPAon the market2019
- Daily Prenatal Multivitaminon the market2019
- DHAon the market · 2 labels2022
- Digestive Care Probioticon the market · 3 labels2020
- Digestive Health Probioticon the market2018
- Extra Care Probioticon the market2018
- Eye Health Adult Gummyon the market2018
- Fast Acting Dairy Digestiveon the market · 2 labels2018
- Fast Acting Dairy Digestive Supplement Vanilla Flavoron the market2018
- Fiber Powderon the market2020
- Fiber Supplementon the market2020
- Fiber Supplement Sugar Freeon the market · 2 labels2018
- Glucosamine Chondroitin MSM Advanced Triple Strengthon the market2012
- Glucosamine HCl & MSMon the market2022
- Hair, Skin & Nails Natural Strawberry Flavoron the market2020
- High Absorption CoQ-10 100 mgon the market2018
- Immune Support Adult Gummyon the market2018
- Immune Support Orange Flavoron the market · 2 labels2022
- Iron Tabletson the market2013
- Kid's Multivitamin Gummieson the market2023
- Laxative Magnesium 500 mgon the market2018
- Maximum Strength Estroblendon the market2020
What kinds of products does Equate make?
Equate products by DSLD product type
When did its products enter the database, and which are still sold?
| Year | On the market | Off the market |
|---|---|---|
| 2012 | 2 | 0 |
| 2013 | 7 | 3 |
| 2014 | 0 | 1 |
| 2017 | 3 | 1 |
| 2018 | 27 | 1 |
| 2019 | 6 | 0 |
| 2020 | 12 | 0 |
| 2022 | 21 | 0 |
| 2023 | 5 | 0 |
Source: NIH Dietary Supplement Label Database label entry dates and market events, version 9.4.0.
Who is behind it?
Its labels most often name Wal-Mart Stores, Inc. (distributor), Bentonville, AR, on 67 products.
Seals its labels print: Certified gluten-free (GFCO) (1). A seal is the label's claim; the certifier's own list confirms it.
Where next?
- Vitamin C
- Vitamin D
- Calcium
- Zinc
- AdvoCare
- Totally Products
- doTERRA
- NHC Natural Healthy Concepts
- All brands
How to read a brand's figures, and what labels cannot tell you about a brand: comparing supplement brands by their labels. Label data, not medical advice.