PlainVitamins

Target Endurance Formula

by Nature's Sunshine · capsule · 90 capsules

  • On the market (NIH)
  • UPC 0 99904 02809 8
  • DSLD label 207769
  • Serving 1 to 2 capsules; amounts per 2 capsules
  • 45 servings

Target Endurance Formula by Nature's Sunshine lists 21 ingredients, 14 with an amount per serving of 2 capsules, such as 30 mg of vitamin C, 8 mg of niacin, 6 mg of vitamin B6 and 85 mcg DFE of folate; 7 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on October 23, 2019.

What is in Target Endurance Formula?

Each row as the label prints it, per serving of 2 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Target Endurance Formula: Supplement Facts rows against the market (DSLD label 207769, January 2026 release)
IngredientAmount% DVAmong products listing it
Vitamin Cas Ascorbic Acid30 mg33%Vitamin C in Target Endurance Formula against 18,583 products30 mg per serving; the middle half of products list 60 mg to 270 mg, the median 100 mg.DV 90 mgUL 2,000 mg30 mg

83% of 18,583 products listing vitamin C give more (median 100 mg). Per day at the most servings: 90 mg.

Niacinas Niacinamide8 mg50%Niacin in Target Endurance Formula against 12,413 products8 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg8 mg

85% of 12,413 products listing niacin give more (median 20 mg). Per day at the most servings: 24 mg.

Vitamin B6as Pyridoxine Hydrochloride6 mg353%Vitamin B6 in Target Endurance Formula against 15,277 products6 mg per serving; the middle half of products list 2 mg to 20 mg, the median 6 mg.DV 1.7 mgUL 100 mg6 mg

49% of 15,277 products listing vitamin B6 give more (median 6 mg). Per day at the most servings: 18 mg.

Folate85 mcg DFE13%
Folic Acid50 mcg
Vitamin B12as Cyanocobalamin10 mcg417%Vitamin B12 in Target Endurance Formula against 14,425 products10 mcg per serving; the middle half of products list 6 mcg to 200 mcg, the median 36 mcg.DV 2.4 mcg10 mcg

67% of 14,425 products listing vitamin B12 give more (median 36 mcg). Per day at the most servings: 30 mcg.

Pantothenic Acidas D-Calcium Pantothenate8 mg160%Pantothenic Acid (Vitamin B5) in Target Endurance Formula against 10,060 products8 mg per serving; the middle half of products list 6 mg to 50 mg, the median 12 mg.DV 5 mg8 mg

72% of 10,060 products listing pantothenic acid (vitamin B5) give more (median 12 mg). Per day at the most servings: 24 mg.

Cholineas Choline Bitartrate2 mg1%Choline in Target Endurance Formula against 4,738 products2 mg per serving; the middle half of products list 18 mg to 100 mg, the median 40 mg.DV 550 mgUL 3,500 mg2 mg

93% of 4,738 products listing choline give more (median 40 mg). Per day at the most servings: 6 mg.

Calciumas Calcium Amino Acid Chelate25 mg2%Calcium in Target Endurance Formula against 17,831 products25 mg per serving; the middle half of products list 50 mg to 252 mg, the median 115 mg.DV 1,300 mgUL 2,500 mg25 mg

88% of 17,831 products listing calcium give more (median 115 mg). Per day at the most servings: 75 mg.

Phosphorusas Phosphorus Amino Acid Chelate11 mg1%Phosphorus in Target Endurance Formula against 3,786 products11 mg per serving; the middle half of products list 45 mg to 200 mg, the median 90 mg.DV 1,250 mgUL 4,000 mg11 mg

97% of 3,786 products listing phosphorus give more (median 90 mg). Per day at the most servings: 33 mg.

Iodineas Iodine Amino Acid Chelate21 mcg14%Iodine in Target Endurance Formula against 6,382 products21 mcg per serving; the middle half of products list 75 mcg to 150 mcg, the median 150 mcg.DV 150 mcgUL 1,100 mcg21 mcg

95% of 6,382 products listing iodine give more (median 150 mcg). Per day at the most servings: 63 mcg.

Zincas Zinc Amino Acid Chelate1.5 mg14%Zinc in Target Endurance Formula against 13,186 products1.5 mg per serving; the middle half of products list 5 mg to 15 mg, the median 11 mg.DV 11 mgUL 40 mg1.5 mg

94% of 13,186 products listing zinc give more (median 11 mg). Per day at the most servings: 4.5 mg.

Copperas Copper Amino Acid Chelate0.5 mg56%Copper in Target Endurance Formula against 6,468 products0.5 mg per serving; the middle half of products list 0.5 mg to 2 mg, the median 1 mg.DV 0.9 mgUL 10 mg0.5 mg

68% of 6,468 products listing copper give more (median 1 mg). Per day at the most servings: 1.5 mg.

Potassiumas Potassium Amino Acid Chelate25 mg1%Potassium in Target Endurance Formula against 11,614 products25 mg per serving; the middle half of products list 50 mg to 190 mg, the median 99 mg.DV 4,700 mg25 mg

86% of 11,614 products listing potassium give more (median 99 mg). Per day at the most servings: 75 mg.

Proprietary Blend427 mg
Bee Pollenin the blend, no amount given
Eleutheroin the blend, no amount given
Gotu Kolain the blend, no amount given
Capsicumin the blend, no amount given
Licoricein the blend, no amount given
Gingerin the blend, no amount given
L-Glutaminein the blend, no amount given

Source: NIH ODS Dietary Supplement Label Database, label 207769 (entered October 23, 2019), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 93% of the 4,738 products that print an amount of choline list more than its 2 mg of choline (median 40 mg).
  • 97% of the 3,786 products that print an amount of phosphorus list more than its 11 mg of phosphorus (median 90 mg).
  • 95% of the 6,382 products that print an amount of iodine list more than its 21 mcg of iodine (median 150 mcg).
  • 94% of the 13,186 products that print an amount of zinc list more than its 1.5 mg of zinc (median 11 mg).

The NIH database records 3 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

The products whose ingredient lists overlap most with Target Endurance Formula's, rare ingredients counting for more.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Recommendation Take one or two capsules with a meal three times daily.
Warnings
This bottle was sealed for your protection. Do not use if inner seal is missing or damaged.

Source: label statements in DSLD label 207769.

What else is on the label?

Other ingredients: Capsule.

How many labels does Target Endurance Formula have?

One label is on file, entered on October 23, 2019.

  1. Label 207769 (current) Entered October 23, 2019 · on the market · 90 capsules · UPC 0 99904 02809 8

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Nature's Sunshine Products, Inc. (manufacturer), Spanish Fork, UT. All Nature's Sunshine products.

Where next?