Standardized Lutein & Bilberry
by Swanson Ultra · softgel capsule · 120 softgels
- Off the market since July 2018 (NIH)
- UPC 0 87614 02990 0
- DSLD label 180961
- Serving 1 softgel
Standardized Lutein & Bilberry by Swanson Ultra lists 2 ingredients, 2 with an amount per serving of 1 softgel, such as 20 mg of bilberry extract and 6 mg of lutein. Its current label entered the NIH Dietary Supplement Label Database on September 21, 2018.
What is in Standardized Lutein & Bilberry?
Each row as the label prints it, per serving of 1 softgel. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).
| Ingredient | Amount | % DV | Among products listing it |
|---|---|---|---|
| Bilberry extractas AnthocyaninsBilberry extract (Form: standardized to minimum 25% Anthocyanins) PlantPart: fruit Genus: Vaccinium Species: myrtillus | 20 mg | 73% of 896 products listing bilberry give more (median 50 mg). | |
| Luteinas Marigold flower extractLutein (Form: from Marigold flower extract PlantPart: flower) | 6 mg | Higher than 63% of 2,493 products listing lutein (median 3 mg). |
Source: NIH ODS Dietary Supplement Label Database, label 180961 (entered September 21, 2018), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.
Is that a lot?
Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient.
The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.
The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.
Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.
Which products have the closest formulas?
6 products list the very same ingredients; the nearest amounts come first.
- Lutein & BilberrySwanson Premium Brand · off the market same ingredients
- Lutein Esters & BilberrySwanson same ingredients
- Lutein & BilberrySwanson same ingredients
- Bilberry With LuteinBronson · off the market same ingredients
- In-Vision With LuteinHBC same ingredients
- Bilberry Extract with LuteinBronson same ingredients
Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.
What does the label say about taking it?
Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.
- Directions
- Suggested Use: As a dietary supplement, take one softgel per day with food and water.
- Warnings
- Do not use if seal is broken.
- Keep out of reach of children.
- Storage
- Store in a cool, dry place. Do not refrigerate.
Source: label statements in DSLD label 180961.
What else is on the label?
Other ingredients: Sunflower Oil, Gelatin, Glycerin, purified Water, Carob extract, Soy Lecithin, yellow Beeswax, Titanium Dioxide, Tocopherol.
Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Guaranteed purity & potency.
How many labels does Standardized Lutein & Bilberry have?
One label is on file, entered on September 21, 2018.
- Label 180961 (current) Entered September 21, 2018 · off the market July 31, 2018 · 120 softgels · UPC 0 87614 02990 0
DSLD also links this label to: Lutein & Bilberry (image difference, same product), Lutein & Bilberry (image difference, same product), Lutein & Bilberry (image difference, same product), Lutein & Bilberry (image difference, same product).
Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).
Who makes it?
The label names Swanson Health Products (distributor), Fargo, ND. All Swanson Ultra products.