PlainVitamins

Pure-90

by Confidence USA · softgel capsule · 90 softgels

  • Off the market since October 2023 (NIH)
  • UPC 8 92483 00143 4
  • DSLD label 246751
  • Serving 1 to 2 softgels; amounts per 1 softgel
  • 90 servings

Pure-90 by Confidence USA lists 3 ingredients, 3 with an amount per serving of 1 softgel, such as 1,000 mg of fish oil. Its current label entered the NIH Dietary Supplement Label Database on March 25, 2021.

What is in Pure-90?

Each row as the label prints it, per serving of 1 softgel. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Pure-90: Supplement Facts rows against the market (DSLD label 246751, January 2026 release)
IngredientAmount% DVAmong products listing it
Fish Oil1,000 mgFish Oil in Pure-90 against 1,990 products1 g per serving; the middle half of products list 1 g to 2 g, the median 1.2 g.1 g

55% of 1,990 products listing fish oil give more (median 1.2 g).

Eicosapentaenoic Acid500 mgEPA (Eicosapentaenoic Acid) in Pure-90 against 3,134 products500 mg per serving; the middle half of products list 120 mg to 590 mg, the median 300 mg.500 mg

Higher than 71% of 3,134 products listing EPA (eicosapentaenoic acid) (median 300 mg).

Docosahexaenoic Acid400 mgDHA in Pure-90 against 3,627 products400 mg per serving; the middle half of products list 104 mg to 400 mg, the median 232 mg.400 mg

Higher than 72% of 3,627 products listing DHA (median 232 mg).

Source: NIH ODS Dietary Supplement Label Database, label 246751 (entered March 25, 2021), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

Every amount on this label with a position sits within the middle 80% of the products that list the same ingredient.

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested use: Take 1-2 softgels daily with food.
Warnings
Warning: If you are pregnant, nursing or taking any medication, consult your doctor before use.
Discontinue use of this product and consult your doctor if any adverse reactions occur.
Keep out of the reach of children.
If outer safety seal is broken or missing, do not consume.
Storage
Store at room temperature.

Source: label statements in DSLD label 246751.

What else is on the label?

Other ingredients: Gelatin, Glycerin.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): Potency Guaranteed Laboratory Tested; GMP Good Manufacturing Practice.

How many labels does Pure-90 have?

One label is on file, entered on March 25, 2021.

  1. Label 246751 (current) Entered March 25, 2021 · off the market October 10, 2023 · 90 softgels · UPC 8 92483 00143 4

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Confidence USA, INC. (manufacturer), Port Washington, NY. All Confidence USA products.

Where next?