Mag O7
by Pure Vegan · capsule · 120 vegetarian capsules
- On the market (NIH)
- UPC 0 13886 71005 5
- DSLD label 180394
- Serving 3 to 5 capsules; amounts per 3 capsules
- 40 servings
Mag O7 by Pure Vegan lists 4 ingredients, 4 with an amount per serving of 3 capsules, such as 1,035 mg of magnesium and 99 mg of potassium. Its current label entered the NIH Dietary Supplement Label Database on September 21, 2018.
What is in Mag O7?
Each row as the label prints it, per serving of 3 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).
| Ingredient | Amount | % DV | Among products listing it |
|---|---|---|---|
| Magnesium | 1,035 mg | 259% | Higher than over 99% of 14,003 products listing magnesium (median 86 mg). 3 times the adult UL a day. |
| ozonated Magnesium Oxides | 1,848 mg | ||
| Potassium | 99 mg | 3% | 49% of 11,614 products listing potassium give more (median 99 mg). |
| Potassium Citrate | 261 mg |
Source: NIH ODS Dietary Supplement Label Database, label 180394 (entered September 21, 2018), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.
Is that a lot?
The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:
- At 1 serving a day, the most its directions give, the label lists 1,035 mg of magnesium, 3 times the adult Tolerable Upper Intake Level.
The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.
The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.
Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.
Which products have the closest formulas?
The products whose ingredient lists overlap most with Mag O7's, rare ingredients counting for more.
- Potassium Citrate Complex 99 mgHighland Laboratories 2 shared, 84% alike
- Potassium Citrate 99 mgLuckyVitamin 2 shared, 84% alike
Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.
What does the label say about taking it?
Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.
- Directions
- Suggested Use: As a dietary supplement, take up to 5 capsules at bedtime with 8-12 oz of water, on an empty stomach for 7-10 days or until desired cleanse has been attained. Decrease dose for maintenance.
- Warnings
- This product is not intended to be used as a magnesium supplement.
- If you have a history of kidney disease, please consult your physician before using magnesium products.
- Keep out of reach of children
- Allergens and what it does not contain
- Non GMO GF Gluten-free
- Storage
- Store in a cool dry place
Source: label statements in DSLD label 180394.
What else is on the label?
Other ingredients: certified organic Rice Flour, Citric Acid, Vegetable Capsules.
Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): USA; Non GMO GF Gluten-free Certified Vegan Vegan.org. Listed with: Certified Vegan (Vegan Action) (a seal is the label's claim; the certifier's own list confirms it).
How many labels does Mag O7 have?
4 labels are on file under this name since February 23, 2012: other sizes, label designs and reformulations. The current one leads this page.
- Label 180394 (current) Entered September 21, 2018 · on the market · 120 vegetarian capsules · UPC 0 13886 71005 5
- Label 70656 Entered February 24, 2017 · off the market July 14, 2017 · 120 vegetarian capsules
- Label 37129 Entered October 10, 2014 · off the market January 31, 2017 · 120 vegetarian capsules
- Label 5675 Entered February 23, 2012 · off the market August 12, 2014 · 120 Vegetarian Capsules
Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).
Who makes it?
The label names Pure Vegan (distributor). All Pure Vegan products.