PlainVitamins

Counter Cravings

by HUM · capsule · 60 vegan capsules

  • On the market (NIH)
  • UPC 8 50008 33130 5
  • DSLD label 241681
  • Serving 1 capsule
  • 60 servings

Counter Cravings by HUM lists 7 ingredients, 7 with an amount per serving of 1 capsule, such as 250 mg of coleus forskohlii extract powder, 200 mg of L-theanine, 800 mcg of chromax and 15 mg of brown seaweed (laminaria japonica) extract. Its current label entered the NIH Dietary Supplement Label Database on January 22, 2021.

What is in Counter Cravings?

Each row as the label prints it, per serving of 1 capsule. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Counter Cravings: Supplement Facts rows against the market (DSLD label 241681, January 2026 release)
IngredientAmount% DVAmong products listing it
Coleus forskohlii extract powderas ForskohlinColeus forskohlii extract powder (Form: standardized to 10% Forskohlin) Genus: Coleus Species: forskohlii250 mgColeus in Counter Cravings against 303 products250 mg per serving; the middle half of products list 73.5 mg to 250 mg, the median 125 mg.250 mg

Higher than 71% of 303 products listing coleus (median 125 mg). Per day at the most servings: 500 mg.

Forskolinas Coleus forskohlii extractForskolin (Form: from Coleus forskohlii extract Genus: Coleus Species: forskohlii)25 mgForskolin in Counter Cravings against 77 products25 mg per serving; the middle half of products list 30 mg to 250 mg, the median 150 mg.25 mg

75% of 77 products listing forskolin give more (median 150 mg). Per day at the most servings: 50 mg.

L-Theanine200 mgTheanine in Counter Cravings against 1,602 products200 mg per serving; the middle half of products list 90 mg to 200 mg, the median 100 mg.200 mg

Higher than 61% of 1,602 products listing theanine (median 100 mg). Per day at the most servings: 400 mg.

Chromax800 mcgChromium Picolinate in Counter Cravings against 121 products800 mcg per serving; the middle half of products list 100 mcg to 500 mcg, the median 200 mcg.800 mcg

Higher than 92% of 121 products listing chromium picolinate (median 200 mcg). Per day at the most servings: 1,600 mcg.

Chromiumas Chromium PicolinateChromium (Form: as Chromium Picolinate)100 mcg286%Chromium in Counter Cravings against 7,825 products100 mcg per serving; the middle half of products list 45 mcg to 200 mcg, the median 100 mcg.DV 35 mcg100 mcg

47% of 7,825 products listing chromium give more (median 100 mcg). Per day at the most servings: 200 mcg.

Brown Seaweed (Laminaria japonica) extractas FucoxanthinBrown Seaweed (Laminaria japonica) extract (Form: standardized to 10% Fucoxanthin) (Alt. Name: Seanol) Genus: Laminaria Species: japonica15 mg
Fucoxanthinas Laminaria japonica extractFucoxanthin (Form: from Laminaria japonica extract Genus: Laminaria Species: japonica)1.5 mgFucoxanthin in Counter Cravings against 34 products1.5 mg per serving; the middle half of products list 5 mg to 27.5 mg, the median 8 mg.1.5 mg

94% of 34 products listing fucoxanthin give more (median 8 mg). Per day at the most servings: 3 mg.

Source: NIH ODS Dietary Supplement Label Database, label 241681 (entered January 22, 2021), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • Its 800 mcg of chromax (filed by NIH under chromium picolinate) is higher than 92% of the 121 chromium picolinate products that print an amount; 9 list more.
  • 94% of the 34 products that print an amount of fucoxanthin list more than its 1.5 mg of fucoxanthin (median 8 mg).

The NIH database records 2 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Recommended by leading nutritionists Take 1 capsule twice a day
Warnings
Keep out of reach of children.
Consult your healthcare professional prior to use if you have or suspect a medical condition, are taking prescription drugs, or are pregnant or lactating.
Allergens and what it does not contain
Non-GMO Gluten-free No artificial colors or preservatives
Contains No: Wheat, gluten, soy, milk, egg, fish, crustacean shellfish, peanuts, artificial colors, flavors or preservatives.
Storage
Store in a cool, dry place.

Source: label statements in DSLD label 241681.

What else is on the label?

Other ingredients: Cellulose, Ascorbyl Palmitate, Rice Flour.

How many labels does Counter Cravings have?

One label is on file, entered on January 22, 2021.

  1. Label 241681 (current) Entered January 22, 2021 · on the market · 60 vegan capsules · UPC 8 50008 33130 5

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names HUM Nutrition (distributor), Los Angeles, CA. All HUM products.

Where next?