PlainVitamins

Be You Tiful.

by Ora · capsule · 60 capsules

  • On the market (NIH)
  • UPC 8 56720 00753 5
  • DSLD label 259887
  • Serving 2 capsules
  • 30 servings

Be You Tiful. by Ora lists 5 ingredients, 2 with an amount per serving of 2 capsules, such as 3 mg of niacin and 60 mcg of biotin; 1 gives its count of live cultures or enzyme activity instead of a weight; 2 sit inside a blend without their own amounts. Its current label entered the NIH Dietary Supplement Label Database on February 23, 2022.

What is in Be You Tiful.?

Each row as the label prints it, per serving of 2 capsules. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Be You Tiful.: Supplement Facts rows against the market (DSLD label 259887, January 2026 release)
IngredientAmount% DVAmong products listing it
Niacin3 mg20%Niacin in Be You Tiful. against 12,413 products3 mg per serving; the middle half of products list 13.2 mg to 48 mg, the median 20 mg.DV 16 mgUL 35 mg3 mg

95% of 12,413 products listing niacin give more (median 20 mg).

Biotin60 mcg200%Biotin in Be You Tiful. against 9,447 products60 mcg per serving; the middle half of products list 50 mcg to 300 mcg, the median 200 mcg.DV 30 mcg60 mcg

72% of 9,447 products listing biotin give more (median 200 mcg).

Ora Beauty Blend410 mg
Quinoa Sprout Extractorganicin the blend, no amount given
Green Algae Whole Plant Extractas Haematococcus pluvialisorganicin the blend, no amount given
Bladderwrack Whole Plant Extractas Fucoidanorganicin the blend, no amount given
Bacillus subtiliscontaining 1 billion CFU (probiotics at time of manufacturing)

Source: NIH ODS Dietary Supplement Label Database, label 259887 (entered February 23, 2022), version 9.4.0. See the label on DSLD or its label image (PDF). Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 95% of the 12,413 products that print an amount of niacin list more than its 3 mg of niacin (median 20 mg).

The NIH database records one serving a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Neat Trick For Swallowing Capsules: Put a capsule in your mouth, drink some water, and then tilt your head forward. The air in the capsules help them float to the back of your throat and should make it easier to swallow. Suggested Use: Take 2 capsules daily.
Allergens and what it does not contain
Non-GMO Gluten-free Dairy-free Soy-free
No artificial ingredients
Contains no dairy, gluten, soy, GMOs, tree nuts, added sugars, artificial colors, flavors, sweeteners or preservatives.
Storage
Storage: Store in a cool, dry place when sealed. Refrigerate after opening.

Source: label statements in DSLD label 259887.

What else is on the label?

Other ingredients: Maltodextrin, Vegan Capsules.

Seals and symbols as the label prints them (the maker's; a certifier's own list confirms a seal): CCOF Certified Organic Certified Vegan Vegan.org; CRC Kosher 568. Listed with: Certified Vegan (Vegan Action) (a seal is the label's claim; the certifier's own list confirms it).

How many labels does Be You Tiful. have?

One label is on file, entered on February 23, 2022.

  1. Label 259887 (current) Entered February 23, 2022 · on the market · 60 capsules · UPC 8 56720 00753 5

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names Ora Organic (distributor), San Diego, CA. All Ora products.

Where next?