Sleep Formula

by ASF Advanced Superfoods · capsule · 4 vegetable capsules

  • Off the market since October 2023 (NIH)
  • DSLD label 256266
  • Serving 1 vegetable capsule
  • 4 servings

Sleep Formula by ASF Advanced Superfoods lists 7 ingredients, 7 with an amount per serving of 1 vegetable capsule, such as 100 mg of magnesium, 200 mg of L-theanine, 50 mg of GABA and 50 mg of phellodendron root powder. Its current label entered the NIH Dietary Supplement Label Database on November 19, 2021.

What is in Sleep Formula?

Each row as the label prints it, per serving of 1 vegetable capsule. The capsule beside an amount places it among every product in the NIH database that lists the same ingredient: the bar is the middle half of their amounts, the line in it the median, the whiskers the 10th and 90th percentiles; the green tick is the FDA Daily Value and the red dashed tick the adult upper limit (IOM).

Sleep Formula: Supplement Facts rows against the market (DSLD label 256266, January 2026 release)
IngredientAmount% DVAmong products listing it
Magnesiumas Magnesium Citrate, Magnesium Oxide100 mg24%Magnesium in Sleep Formula against 14,003 products100 mg per serving; the middle half of products list 30 mg to 200 mg, the median 86 mg.UL 350 mgDV 420 mg100 mg

Higher than 51% of 14,003 products listing magnesium (median 86 mg). Per day at the most servings: 200 mg.

L-Theanine200 mgTheanine in Sleep Formula against 1,602 products200 mg per serving; the middle half of products list 90 mg to 200 mg, the median 100 mg.200 mg

Higher than 61% of 1,602 products listing theanine (median 100 mg). Per day at the most servings: 400 mg.

GABA50 mgGABA in Sleep Formula against 744 products50 mg per serving; the middle half of products list 80 mg to 400 mg, the median 100 mg.50 mg

77% of 744 products listing GABA give more (median 100 mg). Per day at the most servings: 100 mg.

Phellodendron root powder50 mgPhellodendron in Sleep Formula against 52 products50 mg per serving; the middle half of products list 100 mg to 162.5 mg, the median 100 mg.50 mg

81% of 52 products listing phellodendron give more (median 100 mg). Per day at the most servings: 100 mg.

Macuna pruriens50 mgCowhage in Sleep Formula against 417 products50 mg per serving; the middle half of products list 60 mg to 400 mg, the median 125 mg.50 mg

75% of 417 products listing cowhage give more (median 125 mg). Per day at the most servings: 100 mg.

5-Htp25 mg5-HTP in Sleep Formula against 676 products25 mg per serving; the middle half of products list 50 mg to 100 mg, the median 100 mg.25 mg

85% of 676 products listing 5-HTP give more (median 100 mg). Per day at the most servings: 50 mg.

Melatonin1 mgMelatonin in Sleep Formula against 1,557 products1 mg per serving; the middle half of products list 2 mg to 5 mg, the median 3 mg.1 mg

80% of 1,557 products listing melatonin give more (median 3 mg). Per day at the most servings: 2 mg.

Source: NIH ODS Dietary Supplement Label Database, label 256266 (entered November 19, 2021), version 9.4.0. See the label on DSLD. Amounts are what the maker printed; DSLD does not test products. Daily Values: the FDA's Daily Value page.

Is that a lot?

The rows in the top or bottom tenth of the products that list the same ingredient, and any above the adult upper limit at the most servings a day the directions give:

  • 81% of the 52 products that print an amount of phellodendron list more than its 50 mg of phellodendron (median 100 mg).
  • 85% of the 676 products that print an amount of 5-HTP list more than its 25 mg of 5-htp (filed by NIH under 5-HTP) (median 100 mg).
  • 80% of the 1,557 products that print an amount of melatonin list more than its 1 mg of melatonin (median 3 mg).

The NIH database records 1 to 2 servings a day from the label's directions; its % Daily Values are for adults and children 4 or more years of age. The directions as printed are further down this page.

The Tolerable Upper Intake Level is the most of a nutrient per day, from food, water and supplements together, that is likely to pose no risk for almost all adults (Institute of Medicine, 2011). It does not apply under medical supervision. This page compares labels; it is not medical advice.

Sources: amounts from the DSLD label; Daily Values from 21 CFR 101.9(c)(8)(iv); adult upper limits from the Institute of Medicine's DRI summary tables (2011). How positions are computed.

Which products have the closest formulas?

6 products list the very same ingredients; the nearest amounts come first.

Source: ingredient lists of every product's current label in DSLD (version 9.4.0); similarity weights each shared ingredient by how rare it is.

What does the label say about taking it?

Quoted from the label as DSLD transcribed it: the maker's words, including any claim about what the product does, which the FDA has not evaluated and PlainVitamins does not endorse.

Directions
Suggested Use: 1 to 2 capsules taken at bedtime or as directed by a healthcare professional.
Warnings
Keep out of reach of children.
Caution: For relief of occasional sleeplessness only. Do not exceed recommended dose.
This product is not intended for pregnant or nursing mothers, children under the age of 18, or individuals taking any prescription medication including anti-depressants.
Avoid driving or performing other potentially dangerous tasks while taking this formula. If you have questions about the advisability of taking this product, consult a physician prior to use.
This product is manufactured and packaged in a facility which may also process milk, soy, wheat, egg, peanuts, tree nuts, fish and crustacean shellfish.

Source: label statements in DSLD label 256266.

What else is on the label?

Other ingredients: Rice powder, Vegetable Cellulose, Vegetable Magnesium Stearate, Silicon Dioxide, Titanium Dioxide.

How many labels does Sleep Formula have?

2 labels are on file under this name since January 25, 2020: other sizes, label designs and reformulations. The current one leads this page.

  1. Label 256266 (current) Entered November 19, 2021 · off the market October 30, 2023 · 4 vegetable capsules
  2. Label 211611 Entered January 25, 2020 · off the market October 30, 2023 · 60 vegetable capsules · UPC 7 28028 46834 2

Source: DSLD label entry and market events, version 9.4.0 (labels entered through September 25, 2025).

Who makes it?

The label names AdvancedSuperfoods.com (distributor), Murrells Inlet, South Carolina. All ASF Advanced Superfoods products.

Where next?